by Willy Franzen on March 8, 2010
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It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials.
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by Willy Franzen on March 3, 2010
If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 12, 2010
Video is an amazing sales tool. It’s able to show you exactly what you’re buying and how it works. The only thing better is an in-person demonstration, and those are far too expensive for most products. Now that online video capabilities are pretty much ubiquitous, we’re seeing more and more companies adopt video as part of their sales process. More and more product pages have an embedded video along with all of the stuff you normally expect to find on an e-commerce site. Invodo is the company that is often behind these videos. They’re a three year old company based in Austin, TX, and they offer “a full-service eCommerce video solution that drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers.” They work with more than 2,500 manufacturers and retailers including Sony, New Balance, Toys “R” Us, and plenty more major brands.
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by Willy Franzen on February 5, 2010
It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on December 2, 2009
As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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by Willy Franzen on November 20, 2009
We’ve looked at plenty of Internet video companies in the past, but we haven’t spent too much time looking at companies that provide the underlying technology that drives Internet video. DivX is a San Diego, CA based company that develops and licenses video codecs. Codec is short for compressor-decompressor, which is essentially technology that allows you to more efficiently transfer data. In DivX’s case they provide a codec that allows high definition video to be compressed without sacrificing quality on the other end. They’re a big part of why Internet video finally works so well. Transmitting uncompressed video over the Internet takes a huge amount of bandwidth, but using a DivX codec significantly decreases the amount of bandwidth necessary to transmit your favorite time wasting video.
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by Willy Franzen on October 29, 2009
It took long enough, but Internet video is everywhere. Yes, we had online video 10 years ago, but now it actually looks good—and works. The main reason for this is that end users (you and me) finally have technology in their homes that can handle playing online video. This means high speed Internet connections and computers with enough processing power to not crash when a website uses a Flash video player. The issue for content creators is that delivering video still poses some challenges. Sure, I was able to produce an online job search training course that relied heavily on video with little trouble, but I wasn’t delivering video to thousands or even millions of people (I wish I had the problem). As your use base increases, the challenge of delivering video increase exponentially. Moreover, managing video content in an organized fashion is a completely different challenge than organizing text and images. Brightcove is a Cambridge, MA based company that provides an online video platform for many of the worlds biggest brands.
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by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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by Willy Franzen on September 29, 2009
I think that I’ve mentioned before that my first experience with video chat was was with CU-SeeMe in an Internet cafe in the mid 90s. Back then the potential for social interaction over online video seemed pretty promising, but the potential for business uses (not that I thought about that when I was 13) was even greater. Real-time video has been slower to take hold on both the social and business fronts than I expected, but now that the quality is so good, we’re seeing more and more businesses embrace video conferencing. Tandberg is a company that is at the forefront of this movement. They have dual headquarters in Oslo, Norway and New York City, and they are both “the market share leader and the fastest growing company in the video conferencing industry.” Their 30% annualized revenue growth for the past 10 years may not be Inc. 5000 material, but it’s still hugely impressive.
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by Willy Franzen on September 25, 2009
We’ve featured a lot of startups here at One Day, One Job, but never one with as good of a sense of humor as Rooftop Media. They’re a San Francisco based company that is entirely focused on comedy. Yes, they were able to secure $2.5 million in venture capital solely on their sense of humor. Ok, they actually have a well thought out business model too, but I’d like to think that instead of pitching decks (slides) to VCs, they just did a little standup routine and that was that. The main concept behind Rooftop Media is providing a platform for middle tier comedians—professionals whom you’ve probably never heard of. They have a destination comedy video site called RooftopComedy.com, while also working with media and advertisers. For media they “create custom comedy programming for broadcast, web, mobile and print channels hungry for unique, compelling content,” and for advertisers they “create powerful, branded entertainment and integrated marketing programs on behalf of our advertising clients.” They’ve worked with impressive names like Microsoft, Purina Mills, Virgin America, Fast Company, and more.
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by Willy Franzen on August 22, 2009
Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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by Willy Franzen on August 6, 2009
Having developed a product that relies on delivering video content, I know firsthand how difficult online video can be. Yes, any idiot can record something and upload it to YouTube for millions to watch, but it takes a significantly greater effort for a company to deliver an even slightly more professional video experience. New York City based The FeedRoom is a company that offers enterprise solutions for online streaming video and digital asset management. You may have seen their software at work on sites like PentagonChannel.mil and BestBuyTrueStories.com. It’s about 14 steps above publishing to YouTube, yet it’s nearly as easy to do for corporate clients who use The FeedRoom’s products, services, and solutions. If I had the budget for some serious enterprise software, I’d definitely The FeedRoom for Found Your Career.
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by Willy Franzen on July 31, 2009
July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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by Willy Franzen on July 9, 2009
You know about YouTube. You’ve known about YouTube for years. It’s the place to go for online video. There are some competitors that offer some pretty great services, but YouTube is still the default. Now, what if you want to watch live video? Or what if you want to broadcast live video? The Bay Area’s Justin.tv beats out YouTube when it comes to live stuff. You can watch white labrador retriever puppies, live soccer, or some kid in your dorm’s lifestream. The options are pretty much endless. You may ask why anyone would want to sit on a computer and watch puppies, but you’d miss the obvious answer – they’re cute. Actually, there’s an audience for just about anything these days. Justin.tv taps into that. Live video on the Internet isn’t new. There were people doing it in 1996, but the technology now makes doing it much more worthwhile. The question of whether the actual content being broadcast is worthwhile is up to you.
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by Willy Franzen on June 23, 2009
When we were developing Found Your Career (our entry level job search prep course that we guarantee will help you get a job faster), we spent a lot of time figuring out how we were going to host all of the video content. Once your video hosting needs go beyond YouTube and the other free sites out there, things start getting a little complicated. Had we known about Ooyala, we might have tried using them to host our videos. They’re a Mountain View, CA based startup that provides “an end-to-end solution for content owners to transcode, manage, deliver, analyze, and monetize their video assets.”
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by Willy Franzen on May 29, 2009
We’re at a transitional point right now when it comes to television. In some ways it’s easy to watch the shows that we want to see by heading over to Hulu or some other Internet destination, but in many situations we’re still at the mercy of the television networks. We are not yet able to watch what we want to watch when we want to watch it no matter where we are, but that’s quickly changing. San Francisco’s Sling Media is one of the companies that is pushing that change. They’re behind a device, called a Slingbox, that you can hook up to your tv and cable box to watch and control your television from any Internet connected computer or smartphone.
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by Willy Franzen on May 6, 2009
I love cooking, but I didn’t always. I went into college barely knowing how to make myself a bowl of pasta, but when I lived off campus Sophomore year, I was left with little choice but to learn how to cook. I’ve never been one to follow recipes strictly, though. I always like trying something new and getting creative with my cooking. That’s exactly the philosophy behind America’s Test Kitchen. It’s a real kitchen (all 2,500 square feet of it) in Brookline, MA that is used to “to develop the absolute best recipes for all of your favorite foods.” They do this by testing recipes anywhere from 30-70 times until they not only get it right, but get it right to the point that it’s dead simple for the people who are consuming the products that America’s Test Kitchen puts out – magazines, cookbooks, DVDs, tv shows, and websites. To me it sounds like one of the coolest places in the world, so if there’s no post tomorrow, it’s because I quit in hopes of a career at America’s Test Kitchen (just kidding!).
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by Willy Franzen on May 2, 2009
Since we’ve started, one of our most popular categories for jobs and companies has been Software Development. Despite this fact, surprisingly few of those software related jobs have been at non-profit organizations. Still, we’ve come across our fair share – mostly open-source projects – of jobs at organizations that combine the web startup feel with the do-gooder mindset. One of those organizations is Participatory Culture Foundation, a Boston, MA based organization, that “makes bottom-up economies and cultures possible by ensuring that our political, social and cultural systems are open and democratic everywhere.” They took the non-profit route because they had seen too many startups sell out of their ideals due to financial pressure – that’s not going to happen to them.
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by Willy Franzen on April 29, 2009
I think that I’ve said it before here – I don’t like politics. I’m not talking about interpersonal politics, I mean government politics. I quickly get frustrated by the ineptitude of our elected officials (and often the media that covers them) and start yelling at the tv. I used to be what people call a “politics junkie,” but I just got sick of it. That was before political blogging took off (I’m not old!), but if I hadn’t tired of politics at a young age, I’m sure that I’d be an avid reader of POLITICO. Wikipedia says that POLITICO is “a political journalism organization based in Washington, D.C., that distributes its content via television, the Internet, newspaper, and radio.” They apparently have a newspaper that is circulated on Capitol Hill and a number of partnerships with major media outlets, but their website seems to have the widest reach.
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by Willy Franzen on April 24, 2009
When you don’t know how to do something (like find a job), what do you do? You probably head straight to Google and look for an online resource to tell you how to do what you want to do. It didn’t used to be that easy. You’d either have to ask someone, or buy a book (if you could figure out which book to buy), or figure it out yourself. Answering “how to” questions wasn’t easy, but now it is because of websites like New York City’s Howcast. Whether you head straight to Howcast or you find their answer to your question through Google, you’ll be delighted to find what they call “the best how to videos on the web.” Howcast covers nearly every topic you can imagine – from How to Adopt a Child to How to Psyche Out the Competition and – more relevant for our purposes – from How to Deal with a Smelly Coworker to How to Dress for a Job Interview. Each topic has both a video and a Wiki with written instructions, and the content is either user submitted or Howcast produced (it’s generally very high quality content). Oh yeah, and Howcast was named one of Time’s 50 Best Websites of 2008. That’s pretty cool.
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by Willy Franzen on March 30, 2009
I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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by Willy Franzen on March 3, 2009
When NBC Universal and News Corp. announced a new online video venture, I rolled my eyes along with nearly everyone else who had an interest in online video. Large corporations had consistently proven that they just didn’t get it. They were too busy removing videos from YouTube and suing college kids for file sharing. That’s why I was really surprised when I started using – and loving – Hulu. The fact that I can watch new episodes of Gordon Ramsay’s Kitchen Nightmares, reruns of Doogie Howser, M.D., and Speed 2: Cruise Control (ok, their movie selection is still a little week) all for free with limited commercial interruption is pretty awesome; in fact, I now watch Hulu more than I watch tv. It’s no wonder that Hulu, which is based out of Los Angeles, CA, is winning all kinds of awards now.
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by Willy Franzen on February 17, 2009
When I graduated from college a semester early and started thinking about looking for a job (thinking about doing something and doing something are very different, by the way), I quickly became overwhelmed by my lack of time commitments and lack of a plan. I was suffering from too much freedom, so my first response to join a gym and to commit to keeping my body strong while I figured out what I was going to do with my brain. It was a great idea, and I strongly recommend a gym membership for all job seekers. (I also strongly recommend that all first-time job seekers take our online job search training course). Anyway, I always try to join a relatively expensive gym, but not for the obvious reason. I don’t care about all of the frivolities. I just know that if I’m paying $10 a month for a gym, I’m a lot less likely to go – I need to feel invested. With expensive gyms come lots of people in expensive, designer workout outfits. That’s where I learned about lululemon athletica, a Vancouver, British Columbia based manufacturer and retailer of “yoga-inspired athletic apparel.” Everyone at my gym is wearing lululemon, and the retail stores around here are packed, so it’s no big surprise that they’re hiring.
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by Willy Franzen on January 26, 2009
This weekend my Dad e-mailed me about a company that had just moved to Connecticut (where I’m originally from). Connecticut has been working hard to attract the movie industry to the state – they even have what is called a “Hollywood East Task Force” in Hartford – so it’s big news when a company like Blue Sky Studios makes a move to Connecticut because they’ve been bribed by tax credits. It certainly brings a lot of jobs to Connecticut (even though New York loses just as many.) As interesting as it is that Connecticut is trying to become “Hollywood East,” it’s not nearly as interesting as what Blue Sky Studios does. They “pioneer creatively superior photo-realistic, high-resolution, computer-generated character animation for the feature film, television and entertainment industries.” Put more simply, they’re behind feature films like Ice Age, Horton Hears a Who, and Robots, and some pretty cool shorts too.
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by Willy Franzen on January 12, 2009
Here at One Day, One Job, we’re big on storytelling. The reason that we feature a new company every day is that a lot of companies aren’t very good at telling their own stories, and even if they are, there’s a good chance that you’ve never heard their stories. Brooklyn, NY based MediaStorm is one of those companies that excels at telling its own story – probably because their “principal aim is to usher in the next generation of multimedia storytelling by publishing social documentary projects incorporating photojournalism, interactivity, animation, audio and video for distribution across multiple media.” They’ve worked on some amazing projects that include Intended Consequences, a chronicle of the lives of Rwandan women who “were subjected to massive sexual violence, perpetrated by members of the infamous Hutu militia groups known as the Interahamwe,” and The Marlboro Marine, the story of a marine whose photograph became famous and how “tried to return to his previous life but found his nights haunted by images of war and his life fractured by depression.” MediaStorm seems to deal with a lot of heavy topics, but they certainly have mastered multimedia storytelling.
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by Willy Franzen on November 7, 2008
Considering that college is a time when you’re supposed to be working towards having a productive adulthood, a whole lot of self-destruction seems to be going on. It must be hard for the health nuts to fit in. If you prefer 8 glasses of water a day to keg stands, celery sticks to buffalo wings, and the Nintendo Wii to the Xbox, then you’ll be a lot more comfortable in an entry level job at Rodale than you will be at a frat party. Rodale is a “global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet.” They publish magazines such as Men’s Health, Women’s Health, Organic Gardening, Prevention, and Runner’s World. They’re also the largest independent book publisher in the U.S.
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by Willy Franzen on July 24, 2008
The idea for today’s post came straight from a reader and friend. She graduated a few months ago and has been looking for entry-level jobs in event planning since. She told us about one company that she was really excited about, but asked us not to post about it until she was either working for them or had landed another job. She recently landed a job doing exactly what she wants to do (big congratulations to her), so we’re free to tell you about hip consulting group, a boutique event management firm. They definitely offer internships, and they seem amenable to hiring new grads, so they’re definitely worth a look for anyone who has an interest in event planning.
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by Willy Franzen on July 23, 2008
Considering that it’s July, you probably don’t have hockey on your mind right now, unless, of course, you’re sweltering in a room without air conditioning dreaming of the cool air inside the rink. The offseason is a time for National Hockey League Teams to address their needs, and that isn’t only about the personnel who wear ice skates. It looks to us like summer is a big hiring time with NHL teams, so while most people are focused on baseball and the Olympics, you should get back into that hockey mindset and try to find a job with an NHL Team.
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