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Every summer when I was younger I would vacation for a week in Ocean City, Maryland. Inevitably, I’d eat too many crabs, win multiple rounds of mini-golf, and get sun-burned in ridiculous patterns. Another thing I remember were the planes that would fly over the beach each day marketing services and trying to capture the attention of all the sun-bathers and surfers. Copywriters are, in part, responsible for such signs, as they are the people charged with using words to get across a specific marketing message.
Copywriters help create marketing media which could be anything from direct mail, taglines, jingles, web page content, em-ail, television or radio commercial scripts to press releases, white papers, catalogs, billboards, and postcards. A copywriter has ultimate responsibility for the advertisement’s verbal or textual content. A copywriter tells a story, and crafts it in such a way that it resonates with the reader. The exciting news it that the Internet has expanded the range of copywriting opportunities available. For example there are now copywriting opportunities like writing web content, ads, e-mails, and even tweets or Facebook statuses.
On a typical day a copywriter works on a brief from a client. First the writer must learn what the client needs from the copy, for example who the audience is, and what benefits the client offers their customers. Then the writer researches the subject matter further and generally works with an art director within an ad agency to come up with a big idea concept. After that, the writer plans the structure and approach of the writing, and writes the piece. The client will review the work and let the copywriter know what needs fixing, until the piece is approved.
A copywriter makes between $26,000-$66,000 per year. And there’s plenty of room for advancement! As you continue to grow you can become a Senior Copywriter ($41,970 – $104,170), an Associate Director – Creative Services ($47,307 – $138,863) or Marketing Communications Manager ($38,762 – $97,886). There are also exceptional freelance and entrepreneurial opportunities for copywriters.
These hot spots have the highest salaries for copywriting:
Formal education is not required to be a copywriter (just ask Don Draper), but it typically helps a lot. You might consider attending a school like VCU’s Brandcenter or The Creative Circus to get a graduate degree in copywriting. But the most important thing is that a copywriter writes very well in many different styles, so do whatever it takes for you to develop those skills. Copywriters must also be able to cover a number of different subjects, like writing about anything from a toilet brush to the next Iron Man movie. And they need to have an eye for detail and an understanding of writing for different media and audiences.
If copywriting still sounds like your cup of tea, here are a few things you should do to get started.
|(Intern/Part Time) Systems Support Coordinator||Chicago, IL|
|(Intern/Part Time) Social Media Coordinator/Assistant||Chicago, IL|
|Administrative/Personal Assistant - (Local Candidates Only)||Chicago, IL|
|site Freelance Copyeditor||Chicago, IL|
|Freelance Graphic Designer with HTML experience||Chicago, IL|
|Product Development Intern - Fashion Industry Opportunity||Los Angeles, CA|
|Product Development Intern, LA||Los Angeles, CA|
|Fabric Research and Development Intern - Fashion Industry Opportunity||Los Angeles, CA|
|E-commerce Intern, NY - Spring 2015||New York, NY|
|Social Media Intern, NY - Spring 2015||New York, NY|
|Radiographer/CT Technologist PRN - 7A-7P (Sunday only)||Jacksonville, FL|
|Summer 2015 Undergraduate Internship||United States|
|Lambda Legal Transgender Rights Project Law Student Internship - Fall and Spring Semester||New York, NY|
|Youth in Out-of-Home Care Law Student Internship - Fall and Spring Semester||New York, NY|
|Pillar Project Intern (NY) - Summer 2015||New York, NY|
|Strategic, Legal & Management Communications Temporary Open Rank Position||Washington, DC|
|Business Analyst||Washington, DC|
|Pega Lead Business Analyst||Washington, DC|
|AF Palace Acquire Intern (PAQ) Scientist & Engineer Computer Science||Alabama|
|AF Palace Acquire Intern (PAQ) - Scientist & Engineer -Computer Science||Alabama|
|RESEARCH ASSOCIATE - BURROWING OWL/APPLIED ANIMAL ECOLOGY - SAN DIEGO ZOO INSTITUTE FOR CONSERVATION RESEARCH||San Diego, CA|
|INSTITUTE SUMMER RESEARCH FELLOW 2015/WILDLIFE DISEASE LABORATORIES DIVISION - SAN DIEGO ZOO INSTITUTE FOR CONSERVATION RESEARCH||San Diego, CA|
|INSTITUTE SUMMER RESEARCH FELLOW 2015/CONSERVATION EDUCATION DIVISION - SAN DIEGO ZOO INSTITUTE FOR CONSERVATION RESEARCH||San Diego, CA|
|INSTITUTE SUMMER RESEARCH FELLOW 2015/REPRODUCTIVE PHYSIOLOGY DIVISION - SAN DIEGO ZOO INSTITUTE FOR CONSERVATION RESEARCH||San Diego, CA|
|INSTITUTE SUMMER RESEARCH FELLOW 2015/BEHAVORIAL ECOLOGY DIVISION - SAN DIEGO ZOO INSTITUTE FOR CONSERVATION RESEARCH||San Diego, CA|
|Management Internship Food & Beverage Fall 2015||Orlando, FL|
|Registered Dietitian||Sunnyside, WA|
|Medical Device Inside Sales - Qualified Cantidates Only||Boca Raton, FL|
|2015 New York Summer Intern||New York, NY|
|Creative Entertainment Show Writer Internship FL\CA Fall 2015||Kissimmee, FL|
|Spanish Speaking Non Profit Office Administrative Assistant- Part Time||San Francisco, CA|
|Edventure More Camp Director- San Francisco||San Francisco, CA|
|Corporate Retail Planning Internship - Summer 2015 - Fashion Industry Opportunity||Tallahassee, FL|
|Summer Intern - Assistant Producer - Fashion Industry Opportunity||Saint Petersburg, FL|
|Summer Intern - Assistant Producer||Saint Petersburg, FL|
|New Business Development Internship - Summer 2015||Saint Petersburg, FL|
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