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Originally posted by Willy Franzen on November 5, 2012. Updated through a sponsorship agreement.
Posted by Willy Franzen on November 5, 2012. Positions below updated every five minutes.
A lot of people bounce their business or product ideas off of me. It’s fun, but it can also be frustrating because most people can’t see the obvious holes in their thinking. The one thing that I push everybody to do is to validate their ideas. That means talking to customers and getting them to either tell you what they think or, preferably, to actually commit to buying your product. Validation isn’t an easy process whether you’re an aspiring entrepreneur or a billion dollar brand. Finding potential customers and getting them to give honest feedback is almost never easy. Qualvu is a Lakewood, CO based company that solves this problem (I found out about them from a reader who landed a job with them). They connect “you with your truth, anywhere, at any time, through the power of web and mobile video.” In other words, they’ve developed an online platform that makes the focus group way more flexible, powerful, and affordable.
I’m not sure how Qualvu validated their product before it existed, but they certainly found a product-market fit. Qualvu’s clients include massive brands like Procter & Gamble, American Airlines, General Motors, and Netflix and highly regarded agencies like Young & Rubicam, Leo Burnett, and Crispin Porter + Bogusky. The clients page includes a few case studies, which I highly recommend that you check out. They’ll help you understand how clients use Qualvu and just how valuable the platform’s qualitative research offerings can be for them. So will Qualvu’s Product Tour, so you should look at that as well. If you’re totally fascinated by market research and want to work at Qualvu, then go to their Jobs page. Right now they have some great opportunities for new and recent grads including Customer Service Representative, Interactive Media Designer, Market Research Project Coordinator, Research Analyst, and Market Research Recruiting Project Manager.
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