Careers in Media Planner

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Looking for an entry level job or internship in media planner? Here's an overview of how to approach the search and a list of companies that might have entry level and internship opportunities that will interest you.

See companies with media planner careers or search the latest media planner jobs and internships.

When I watch ABC’s Modern Family online, which I tend to do quite often, I laugh a lot. I also typically encounter a few ads that I must watch in order to continue enjoying the show. To me it seems like a great place for a brand to advertise because they’re reaching an engaged audience. Beyond that I’m sure brands must consider the demographics and interests of a show’s viewers when deciding where to run their advertisements. The person tasked with the job of making sure a brand is reaching their target audience in the right place is a media planner. The exciting news is that job opportunities in this field are currently growing–ad agencies are actually facing a widening gap of talented digital media planners and buyers.

Media Planner Careers

Photo Credit: Flickr user *USB*

Media Planner Career Guide Overview

  1. What a Media Planner Does
  2. A Typical Day for a Media Planner
  3. Salary and Career Progression for a Media Planner
  4. Best Locations for Media Planners
  5. Pros and Cons of Being a Media Planner
  6. What You Need to Know for a Career as a Media Planner
  7. Media Planner Resources
  8. Careers Related to Media Planning
  9. Companies with Jobs and Internships in Media Planning

What a Media Planner Does

A media planner helps their clients (advertisers) achieve their goals by selecting the best placements available for them to reach their audience across a number of media platforms–everything from billboards, to television, to blogs, to buses–while staying on budget. To do this, media planners analyze target audiences, pay attention to media developments, read market trends, and understand the motivations of consumers.

A Typical Day for a Media Planner

A typical workday for a media planner is a bit hectic and involves a lot of research to figure out how to reach their target audience. They might read reports about what TV shows moms watch, what billboards in key cities might those moms see, what blogs they’re reading, or what magazines might they subscribe to. Digital planners typically use tools like Quantcast, Google Ad Planner, and Comscore, which analyze audience characteristics of various websites, to help them hunt down the best media. Media planners also communicate with creatives, media buyers (who purchase the placements), ad traffickers (who are responsible for serving and delivering the ads–making them show up on sites) and account management teams within an ad agency in meetings, and present their findings to clients.

Salary and Career Progression for a Media Planner

A media planner makes roughly between $30,000 and $56,000 per year. And there are lots of opportunities for advancement. From there you can become a media supervisor ($39,000-$80,000), an associate media director ($60,000-$118,000), or a media director ($30,000-$132,000).

Best Locations for Media Planners

Right now these cities are offering the highest salaries for media planners:

Pros and Cons of Being a Media Planner

Pros
Cons

What You Need to Know for a Career as a Media Planner

To be a media planner you’ll need a college degree, preferably in business or advertising. In addition you need excellent quantitative skills, the ability to communicate effectively (excellent presentation, writing and interpersonal skills), and attention to detail.

Media Planner Resources

If a career as a media planner still sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Blogs and Websites

Networking Opportunities

Careers Related to Media Planning


Companies with Entry Level Jobs and Internships in Media Planner






xAd Logo

xAd - xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.”

See the complete xAd profile




Tierney Logo

Tierney - Tierney is a Philadelphia, PA based agency that does advertising, PR, media, interactive, crisis management, and branding.

See the complete Tierney profile



Horizon Media Logo

Horizon Media - Horizon Media, based in New York City, is “the largest independent media services agency in the world.”

See the complete Horizon Media profile



Altitude Digital Logo

Altitude Digital - Altitude Digital is a Denver, CO based company that “empowers publishers to effectively monetize and optimize their online display, video and mobile inventory.”

See the complete Altitude Digital profile




Attention Logo

Attention - Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.”

See the complete Attention profile





Leo Burnett Logo

Leo Burnett - Leo Burnett is a Chicago, IL based advertising agency that was founded in 1935 and has one of the most impressive client lists of any agency out there.

See the complete Leo Burnett profile





Engauge Logo

Engauge - Engauge is a “a full-service marketing agency” that helps grow their “clients’ businesses by leveraging creativity and technology to connect brands and consumers.”

See the complete Engauge profile







Business Insider Logo

Business Insider - Business Insider is “dedicated to aggregating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace.”

See the complete Business Insider profile





Doner Logo

Doner - Doner is a Southfield, MI based ad agency that provides brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.”

See the complete Doner profile



Captain Lucas Inc. Logo

Captain Lucas Inc. - If you're constantly in search of what's cool, then you need to check out the jobs at Captain Lucas Inc.'s Cool Hunting and Largetail.

See the complete Captain Lucas Inc. profile


No current job openings.


HY Connect Logo

HY Connect - HY Connect is a Milwaukee and Chicago based fully integrated agency that offers some great job opportunities for new grads.

See the complete HY Connect profile


Job TitleLocation
Earned Media InternMilwaukee, WI
Account SupervisorChicago, IL
Account CoordinatorChicago, IL
Account ExecutiveChicago, IL
Digital StrategistChicago, IL
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LearnVest Logo

LearnVest - LearnVest is based in New York, NY and helps women "live a richer life" by providing personal finance content and tools, and they're hiring.

See the complete LearnVest profile



Wunderground Logo

Weather Underground - Weather Underground is one of the top weather websites on the net, and they have a bunch of jobs for recent grads.

See the complete Weather Underground profile




Brunner Logo

Brunner - Brunner is a Pittsburgh, PA and Atlanta, GA based advertising agency that does some great work and has some great job opportunities.

See the complete Brunner profile


Job TitleLocation
CopywriterPittsburgh, PA
Retail Food Service ManagerFort Collins, CO
CopywriterPittsburgh, PA
Assistant Media Planner / BuyerPittsburgh, PA
CopywriterPittsburgh, PA
See all 23 job postings

Josephson Institute for Ethics Logo

Josephson Institute for Ethics - Interested in ethics? Maybe you should check out jobs with Josephson Institute for Ethics in Los Angeles.

See the complete Josephson Institute for Ethics profile


No current job openings.

Traffiq Logo

Traffiq - Ever wonder how an ad gets displayed? Traffiq has the answer along with some exciting jobs in the advertising industry.

See the complete Traffiq profile







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