Careers in Media Planner


Looking for an entry level job or internship in media planner? Here's an overview of how to approach the search and a list of companies that might have entry level and internship opportunities that will interest you.

See companies with media planner careers or search the latest media planner jobs and internships.

When I watch ABC’s Modern Family online, which I tend to do quite often, I laugh a lot. I also typically encounter a few ads that I must watch in order to continue enjoying the show. To me it seems like a great place for a brand to advertise because they’re reaching an engaged audience. Beyond that I’m sure brands must consider the demographics and interests of a show’s viewers when deciding where to run their advertisements. The person tasked with the job of making sure a brand is reaching their target audience in the right place is a media planner. The exciting news is that job opportunities in this field are currently growing–ad agencies are actually facing a widening gap of talented digital media planners and buyers.

Media Planner Careers

Photo Credit: Flickr user *USB*

Media Planner Career Guide Overview

  1. What a Media Planner Does
  2. A Typical Day for a Media Planner
  3. Salary and Career Progression for a Media Planner
  4. Best Locations for Media Planners
  5. Pros and Cons of Being a Media Planner
  6. What You Need to Know for a Career as a Media Planner
  7. Media Planner Resources
  8. Careers Related to Media Planning
  9. Companies with Jobs and Internships in Media Planning

What a Media Planner Does

A media planner helps their clients (advertisers) achieve their goals by selecting the best placements available for them to reach their audience across a number of media platforms–everything from billboards, to television, to blogs, to buses–while staying on budget. To do this, media planners analyze target audiences, pay attention to media developments, read market trends, and understand the motivations of consumers.

A Typical Day for a Media Planner

A typical workday for a media planner is a bit hectic and involves a lot of research to figure out how to reach their target audience. They might read reports about what TV shows moms watch, what billboards in key cities might those moms see, what blogs they’re reading, or what magazines might they subscribe to. Digital planners typically use tools like Quantcast, Google Ad Planner, and Comscore, which analyze audience characteristics of various websites, to help them hunt down the best media. Media planners also communicate with creatives, media buyers (who purchase the placements), ad traffickers (who are responsible for serving and delivering the ads–making them show up on sites) and account management teams within an ad agency in meetings, and present their findings to clients.

Salary and Career Progression for a Media Planner

A media planner makes roughly between $30,000 and $56,000 per year. And there are lots of opportunities for advancement. From there you can become a media supervisor ($39,000-$80,000), an associate media director ($60,000-$118,000), or a media director ($30,000-$132,000).

Best Locations for Media Planners

Right now these cities are offering the highest salaries for media planners:

Pros and Cons of Being a Media Planner


What You Need to Know for a Career as a Media Planner

To be a media planner you’ll need a college degree, preferably in business or advertising. In addition you need excellent quantitative skills, the ability to communicate effectively (excellent presentation, writing and interpersonal skills), and attention to detail.

Media Planner Resources

If a career as a media planner still sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Blogs and Websites

Networking Opportunities

Careers Related to Media Planning

Companies with Entry Level Jobs and Internships in Media Planner

No current job openings.

Whalerock Industries Logo

Whalerock Industries - Whalerock Industries, based in Santa Monica, CA, brings together the "best and brightest minds to create world-class content, spanning all mediums and screens.”

See the complete Whalerock Industries profile

xAd Logo

xAd - xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.”

See the complete xAd profile

Tierney Logo

Tierney - Tierney is a Philadelphia, PA based agency that does advertising, PR, media, interactive, crisis management, and branding.

See the complete Tierney profile

Horizon Media Logo

Horizon Media - Horizon Media, based in New York City, is “the largest independent media services agency in the world.”

See the complete Horizon Media profile

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Attention Logo

Attention - Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.”

See the complete Attention profile

Engauge Logo

Engauge - Engauge is a “a full-service marketing agency” that helps grow their “clients’ businesses by leveraging creativity and technology to connect brands and consumers.”

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No current job openings.

Direct Agents Logo

Direct Agents - Direct Agents is a New York, NY based “digital marketing agency specializing in performance-based digital solutions."

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Business Insider Logo

Business Insider - Business Insider is “dedicated to aggregating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace.”

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Silver Chalice Logo

Silver Chalice - Silver Chalice is a Chicago, IL based company that “builds and operates a fast-growing portfolio of digital media businesses in sports and entertainment.”

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Doner Logo

Doner - Doner is a Southfield, MI based ad agency that provides brands with “constant energy, unwavering vigilance and a devoted belief in staying fresh.”

See the complete Doner profile

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Art Production InternSouthfield, MI
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Captain Lucas Inc. Logo

Captain Lucas Inc. - If you're constantly in search of what's cool, then you need to check out the jobs at Captain Lucas Inc.'s Cool Hunting and Largetail.

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HowAboutWe Logo

HowAboutWe - HowAboutWe is a NYC based dating site that is more about getting people out on dates than finding them a perfect match, and they're hiring.

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LearnVest Logo

LearnVest - LearnVest is based in New York, NY and helps women "live a richer life" by providing personal finance content and tools, and they're hiring.

See the complete LearnVest profile

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Mortgage Loan ProcessorSan Francisco, CA
UX ResearcherNew York, NY
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Josephson Institute for Ethics Logo

Josephson Institute for Ethics - Interested in ethics? Maybe you should check out jobs with Josephson Institute for Ethics in Los Angeles.

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Traffiq Logo

Traffiq - Ever wonder how an ad gets displayed? Traffiq has the answer along with some exciting jobs in the advertising industry.

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Wieden Kennedy Logo

Wieden + Kennedy - Wieden + Kennedy sounds like an amazingly cool place to work, so if you’re up for the challenge (they’re obviously only looking for the best) apply for a job.

See the complete Wieden + Kennedy profile

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Social Media Community ManagerLos Angeles, CA
ProducerLos Angeles, CA
Prepress ManagerNew York, NY
Senior RetoucherNew York
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