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SpotXchange is a Westminster, CO based company that makes buying and selling video advertising easy and more efficient.

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There used to be three places that you could buy video advertisements: ABC, NBC, and CBS. Now there are millions. Nearly every website has the capability to sell video advertising, though very few have a team to sell the ads the way a tv station would (and that’s not even the best way to do it necessarily). SpotXchange is a Westminster, CO based company that makes buying and selling video advertising easy. In fact, they claim to have “the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.” It allows publishers and brands to link up that might never have connected without SpotXchange.

Hit the Spot

If you’re like me, you probably hate most online video ads. They’re usually annoying and irrelevant. SpotXchange is trying to fight the high abandonment rates of their preferred media by offering a service called SkipIt that let’s users skip ads, and makes sure that advertisers aren’t paying for you to view an ad while you’re actually in the bathroom. SpotXchange’s whole premise is about bringing more efficiency to the online ad market–whether it’s using auction bidding to find fair prices or opening up their marketplace to publishers who used to have a much harder time selling ads. If you’d like to be a part of what SpotXchange is doing, take a look at their Careers page. Right now they’re looking for a Business Development Associate and ANY Engineering talent that they can get their hands on (Software Developer, Web Developer, QA Engineer).

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