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Yesterday my refrigerator stopped chugging along, and my yogurt nearly spoiled. Luckily there’s this thing called the internet, so I went straight to Google and typed in “refrigerator repair.” From the results I selected a company and called them up, and soon I was enjoying my Chobani again. Consumers are making decisions based upon results handed to them by search engines, so it has become important for companies to try to show up as close to the top of the results as possible. Search Engine Optimization (SEO) specialists help companies improve their page rank so consumers can find them and use their services.
An SEO Specialist focuses on making websites rank high in internet search engines so that people will click on their links, garnering new customers or new leads for the company. There are many pieces to accomplishing a great SEO rank that SEO Specialists play a role in including:
While a typical day for an SEO Specialist varies, it might include some of these tasks:
An SEO Specialist makes $24,682-$60,672 per year on average. From there you can go on to become a Search Engine Optimization (SEO) Manager making $36,318-$90,469 per year on average.
Here are some hot spots for SEO specialists:
To be an SEO Specialist you need to be up to date on anything and everything that affects page-ranking. Familiarize yourself with SEO tools like TagCrowd, Google Analytics, KISSmetrics, KISSinsights, Crazy Egg, Survey Monkey, & Google Website Optimizer. These are all tools that will help you engage with more people, resulting in them buy more of your company’s stuff, giving you their email, or clicking where you want them to.
If search engine optimization still sounds like your cup of tea, here are a few things you should do to get started.
|Senior Digital Strategist||Santa Monica, CA|
|PR Internship||Chicago, IL|
|Writing Internship||Chicago, IL|
|Project manager for National Community and News Literacy Roundtables||Columbia, MO|
|Executive Director, Issues & Brand Management ( Job Number: 284860 )||Oakland, CA|
|Jr. Accounting Clerk – Food & Beverage Industry – min. 2 years experience||San Ramon, CA|
|Urgent Care Physician||Peru, IL|
|Sales Representative - Food & Beverage -min 3 years experience||San Ramon, CA|
|Marketing Intern||New York, NY|
|Philadelphia Folksong Society Internship||Philadelphia, PA|
|Assistant General Manager - Prairie Pasta Co.||Sioux Falls, SD|
|Culinary Team Member - Prairie Pasta Co.||Sioux Falls, SD|
|Shift Manager - Prairie Pasta Co.||Sioux Falls, SD|
|Guest Service Team Member - Prairie Pasta Co||Sioux Falls, SD|
|Stylist - $500 Hiring Bonus for Hudson, WI!||Hudson, WI|
|Director of Business Development, Digital Media||New York, NY|
|Broadcast IT Technologist - Entertainment and Media Industry Opportunity||Atlanta, GA|
|Strategist, Web Analytics & Insights||New York, NY|
|Director, New Business Development-Digital Media||New York, NY|
|Manager, BOC Engineering||New York, NY|
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