I’ve always been bad at generating ideas for presents. But with the help of Etsy’s gift recommender, which gives you gift ideas based on each of your Facebook friends’ interests, I found a Sarah Palin flask. As odd as that flask sounds, it was the perfect gift. Etsy is all about connecting people with great hand-crafted local art while simultaneously helping small businesses grow. Rather than just being a marketplace, it brands itself as a community of artists, creators, collectors, thinkers, and doers. As such they encourage people to meet up in person by attending workshops, connecting online for learning labs, and joining forum threads to discuss business, crafts, and more. The person in charge of fostering this sense of community between their millions of sellers and buyers is a Community Manager.
Community Management Career Guide Overview
- What a Community Manager Does
- A Typical Day in Community Management
- Salary and Career Progression for a Community Manager
- Best Locations for Community Management
- Pros and Cons: Being a Community Manager
- What You Need to Know for a Career in Community Management
- Community Management Resources
- Careers Related to Community Management
- Companies with Jobs and Internships in Community Management
What a Community Manager Does
A Community Manager fosters a sense of community by building close relationships with, and between, a company or brand’s customers. Basically a Community Manager strives to create a virtual world that all the key players in an industry want to take part in. They do this by synthesizing conversations, facilitating discussion, curating and creating content, and pushing the community to evolve. Community Managers play an important role in involving a large number of people in innovation, collaboration, evangelism, and loyalty for a company or product.
A Typical Day in Community Management
While a typical day for a Community Manager varies, these are some of the tasks you might encounter:
- Sifting through discussions in the community to make sure that people are getting answers to questions
- Making sure the right people are being pulled into conversations
- Creating new content like blog posts, discussion topics, tweets, and videos
- Speaking publicly about the community to get more people interested
- Planning for the future of the community by staying abreast of new conversations, people, and software
- Pulling together data/analytics reports to show progress
Salary and Career Ladders for a Community Manager
The great news is that demand for this position is continuing to grow. Currently the average yearly salary for a Community Manager is $57,000. With this role you have the opportunity to work for an agency or for a brand. As you grow, you might take on a more senior role or switch between agencies or brands. You could also become a Social Media Manager ($25,000-$70,000), Program Manager (average $113,000), or even Community Director ($33,000-$94,000).
Best Locations for a Community Manager
- New York, New York
- San Francisco, California
- Boston, Massachusetts
- Los Angeles, California
- Chicago, Illinois
- Austin, Texas
- Washington DC
- Miami, Florida
Pros and cons to being a Community Manager
Pros
- You get to be creative in your writing and content production
- Actively engaging with passionate and knowledgeable customers can be rewarding
- The number of jobs in this field will continue to grow, so you’ll be in demand
Cons
- The role isn’t clearly defined yet and this can cause some confusion about your duties
- Can be very taxing trying to make many people happy and guide discussion
What You Need to Know for a Career in Community Management
To be a Community Manager you will probably need a bachelor’s degree in journalism, marketing, advertising, business or psychology. In addition you should have great written and verbal communication skills, an understanding of marketing and online culture and trends, and the ability to speak publicly. The cool thing about community management is that there are a few ways you can get experience even before your first gig:
- Start a fan club or volunteer to foster a community for a company or person you care about
- Start a blog
- Build an online persona across social networks
- Participate in existing communities & post regularly
- Share your knowledge with podcasts or videos
Community Management Resources
If community management still sounds like your cup of tea, here are a few things you should do to get started.
Required Reading
The Art of Community by Jono Bacon
The New Community Rules by Tamar Weinberg
Online Community Management for Dummies by Deborah Ng
Key Folks to Follow on Twitter
Blogs and Websites
Networking Opportunities
Careers Related to Community Management
Companies with Entry Level Jobs and Internships in Community Management
| Job Title | Location |
|---|
| Ongoing Internships (Undergrad, Grad, MBA, MD, JD, PhD) | Palo Alto, CA |
| Business Development Lead | Palo Alto, CA |
| Data & Growth Lead | Palo Alto, CA |
| Maverick Copywriter / Editor | Palo Alto, CA |
| Marketing Lead | Palo Alto, CA |
See all 31 job postings
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