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You might have caught Volkswagen’s 2011 Super Bowl commercial. It featured a young boy imitating Darth Vader, which won the heart of America and went viral. This year Volkswagen built on the success of that ad and kept its communications consistent by staying with the Star Wars theme. However, they did introduce a new protagonist: a dog. Volkswagen is clearly executing a communications strategy designed to promote their products. The person behind this is a Communications Specialist.
A Communications Specialist develops communications programs that effectively describe and promote an organization and its products. To do this they research and create content for publication of products. This content might be graphics, brochures, company or product fact sheets, logos, media kits, or other promotional products. The job can also involve preparing presentations or speeches as well as communicating across teams to ensure the program’s success.
A typical day for Marketing Communications Specialist can vary a lot but may involve any of these tasks:
On average a Communications Specialist makes $62,000 per year. From there you could go on to become a Corporate Communications Specialist ($65,000) or a Marketing Manager ($86,000 per year on average).
Here are some hot spots for communications specialists:
You’ll need a college degree in the marketing or PR field, as well as some experience. Beyond that, you will need to know the principle behind Integrated Marketing Communications–the same “look and feel” that strengthens the marketing effectiveness of a company’s products and services. The skills that you need in order to succeed in this field are persuasive writing skills, great communication skills, graphics design and layout, commercial arts, and photography.
If a career in communications sounds like your cup of tea, here are a few things you should do to get started.
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