Careers in Communications

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Looking for an entry level job or internship in communications? This is an overview of how to approach the search and a list of companies that might have relevant entry level and internship opportunities.

You might have caught Volkswagen’s 2011 Super Bowl commercial. It featured a young boy imitating Darth Vader, which won the heart of America and went viral. This year Volkswagen built on the success of that ad and kept its communications consistent by staying with the Star Wars theme. However, they did introduce a new protagonist: a dog. Volkswagen is clearly executing a communications strategy designed to promote their products. The person behind this is a Communications Specialist.

Communications Careers

Photo Credit: Flickr user LivingOS

Communications Career Guide Overview

  1. What a Communications Specialist Does
  2. A Typical Day for a Communications Specialist
  3. Salary and Career Progression for a Communications Specialist
  4. Best Locations for Communications Specialists
  5. Pros and Cons of Being a Communications Specialist
  6. What You Need to Know for a Career in Communications
  7. Communications Resources
  8. Careers Related to Communications
  9. Companies with Jobs and Internships in Communications

What a Communications Specialist Does

A Communications Specialist develops communications programs that effectively describe and promote an organization and its products. To do this they research and create content for publication of products. This content might be graphics, brochures, company or product fact sheets, logos, media kits, or other promotional products. The job can also involve preparing presentations or speeches as well as communicating across teams to ensure the program’s success.

A Typical Day for a Communications Specialist

A typical day for Marketing Communications Specialist can vary a lot but may involve any of these tasks:

  • Manage and recommend marketing communications budget, including monthly tracking and reporting for assigned product lines’ marketing communications programs
  • Manage global marketing communications programs from idea to launch
  • Communicate with product and commercial management teams to ensure alignment with goals
  • Manage in-house resources as needed, as well as outside agencies and vendors (design firms, public relations firms, photographers, videographers, printers, etc.) on campaign development and execution
  • Write and proofread creative briefs, product branding, newsletters, literature, promotional, web and external business communications
  • Report on metrics for campaign effectiveness and key learnings

Salary and Career Progression for a Communications Specialist

On average a Communications Specialist makes $62,000 per year. From there you could go on to become a Corporate Communications Specialist ($65,000) or a Marketing Manager ($86,000 per year on average).

Best Locations for Communications Specialists

Here are some hot spots for communications specialists:

  • Washington, DC
  • Chicago, IL
  • Minneapolis and St Paul, MN
  • Boston, MA
  • New York, NY
  • Atlanta, GA
  • Los Angeles, CA
  • Houston, TX
  • Milwaukee, WI

Pros and Cons of Being a Communications Specialist

Pros
  • You get to be artistic and creative
  • Option for freelance
  • Lots of job opportunities as companies need help with this
Cons
  • Due to emergence of social media, it can be a lot to keep up with
  • Need to juggle multiple priorities
  • Lots of time communicating across teams

What You Need to Know for a Career in Communications

You’ll need a college degree in the marketing or PR field, as well as some experience. Beyond that, you will need to know the principle behind Integrated Marketing Communications–the same “look and feel” that strengthens the marketing effectiveness of a company’s products and services. The skills that you need in order to succeed in this field are persuasive writing skills, great communication skills, graphics design and layout, commercial arts, and photography.

Communications Resources

If a career in communications sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Blogs and Websites

Networking Opportunities

Careers Related to Communications

Displaying 1-10 of 3,649 results.
Director of Communications
Reston Hospital Center - Reston Reston, VA
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Director - Communications
Richmond FSC Richmond, VA
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MANAGER OF COMMUNICATIONS
University of Missouri Health System Columbia, MO
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Communication Specialist
newcareers Brecksville, OH
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Sr. Director, External Communications
CDK Global Hoffman Estates, IL
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Communications Specialist
Salient Horseheads, NY
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Director of Communications
Straight Path Communications Englewood Cliffs, NJ
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Communications Coordinator
Job Window Hoboken, NJ
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Communications Manager
Progressive Leasing Draper, UT
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Assurance Entertainment Media and Communications Manager
PwC New York, NY
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