I’m in the market for a teal desk for my office. I know what you’re thinking. “Aren’t we all?” But don’t worry, I discovered that there are plenty available for everyone. I know this because I searched for a desk online using Google and saw thousands of results. Companies like Crate and Barrel had paid to have ads with their information show up as an answer to my search. Had I clicked on the ad and made a purchase, Crate and Barrel would have had their Search Engine Marketer to thank. Search Engine Marketing Specialists place the most effective advertising they can to help companies achieve maximum exposure on search engines so that they can attract more customers and purchases.
Photo Credit: Flickr user Mr. Imperial
Search Engine Marketing (SEM) is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages. To do this an SEM specialist uses paid search engine placements and contextual advertising. In a way, SEM also includes marketing a website using search engine optimization (SEO), which involves rewriting website content to achieve a higher ranking in search engine results pages. Generally an SEM Specialist is solely responsible for marketing campaign management across various channels including adjusting bidding, making ads creative, and changing keywords.
While a typical day for a Search Engine Marketing Specialist may vary, it generally includes these tasks:
An SEM Specialist makes about $30,471 – $63,242 per year. From there you can go on to become a Senior SEM Specialist ($84,000 per year on average) or a Digital Marketing Specialist ($71,000 per year on average).
Here are some hot spots for SEM specialists:
To be an SEM Specialist you’ll need a bachelor’s degree, preferably in Marketing or Advertising. You’ll also need to be familiar with search engines and their algorithms, and you’ll need the ability to analyze and interpret complex data in Excel. You should familiarize yourself with programs like Marin, Omniture, Google Analytics, Google Adwords, and other search engine related tools and vendors. You’ll also need to have strong written and verbal communication skills, attention to detail, and the ability to thrive in a fluid and demanding environment, juggle multiple projects, and interpret data to make business recommendations.
If search engine marketing still sounds like your cup of tea, here are a few things you should do to get started.
| Job Title | Location |
|---|---|
| Product Owner, Community Products | San Francisco, CA |
| Product Owner, Social Media Analytics | San Francisco, CA |
| Marketing and Communications Associate | Beverly, MA |
| Automotive Digital Account Executive | Austin, TX |
| Web and Interactive Marketing Consultant | Minneapolis, MN |
| Job Title | Location |
|---|---|
| Marketing Intern | Herndon, VA |
| PHP/Python & Database Developer | Herndon, VA |
| Outside Sales-Well funded Internet Startup (Online Ad Sales) | Herndon, VA |
| Job Title | Location |
|---|---|
| Mobile Developer, Windows 8/Phone (Austin, San Diego, Orange County) | Santa Ana, CA |
| Director Product Marketing Property Managers and Owners | Austin, TX |
| Statistical Analyst – Marketing Analytics | Austin, TX |
| Director, Global Marketing Operations | Austin, TX |
| Online Marketing Analyst | Austin, TX |
| Job Title | Location |
|---|---|
| Paid Search Account Coordinator | Denver, CO |
| Account Coordinator Internship | Denver, CO |
| Account Coordinator | Denver, CO |
| Account Manager | Denver, CO |
| Storyteller – B2B Informational Offer Copywriting Emphasis | Denver, CO |
| Job Title | Location |
|---|---|
| Photo Processing Internship | Lititz, PA |
| Logistics Internship | Lititz, PA |
| Claims Coordinator | Lititz, PA |
| Operations Trainee | Madisonville, KY |
| Operations Internship | Madisonville, KY |
| Job Title | Location |
|---|---|
| Tenured Faculty Position - Marketing | New York, NY |
| Media and Community Relations Assistant | Atlanta, GA |
| Communications Project Lead | Atlanta, GA |
| Field Service Administration & Recruitment Coordinator | Tampa, FL |
| Sales Administrative Assistant | Tampa, FL |
| Job Title | Location |
|---|---|
| Summer Associate | New York, NY |
| Advertising Specialist | New York, NY |
| Movie Extra (No Experience Required) in Red Lion, PA | Red Lion, PA |
| Movie extras wanted (flexible hours) in Red Lion, PA | Red Lion, PA |
| Account Manager | Irving, TX |
| Job Title | Location |
|---|---|
| Sales Intern | Braintree, MA |
| Receptionist | Braintree, MA |
| Flight Operations Specialist | Braintree, MA |
| Sales Development Associate | Braintree, MA |
| Client Management Consultant | Braintree, MA |
| Job Title | Location |
|---|---|
| Marketing Coordinator | Philadelphia, PA |
| SEO Associate | San Diego, CA |
| Cancer Reg Abstractor - Lisle - Part time | Lisle, IL |
| PPC Associate | Philadelphia, PA |
| Analytics Associate | Philadelphia, PA |
| Job Title | Location |
|---|---|
| Hospital Education Coordinator | La Plata, MD |
| RN Clinical Educator II Home Health | Fort Myers, FL |
| AH Navigator Benefits Advisor / Insurance Sales (Producer License required / Temporary with multiple work shifts) Lincolnshire, IL | Lincolnshire, IL |
| AH Navigator Benefits Advisor / Insurance Sales (Temporary with multiple work shifts) Charlotte, NC | Charlotte, NC |
| Case Manager for Elders | Springfield, VT |
| Job Title | Location |
|---|---|
| Spring Intern | Beverly Hills, CA |
| Apparel Design Intern | Culver City, CA |
| Marketing and Business Development Internship | Beverly Hills, CA |
| Marketing and Business Development Intern | Beverly Hills, CA |
| Marketing and Business Development Internship | Beverly Hills, CA |
| Job Title | Location |
|---|---|
| PHP Development Summer Internship | Austin, TX |
| Client Relations Intern | Austin, TX |
| Content Marketer | Austin, TX |
| Marketing Analyst | Austin, TX |
| Sales and Marketing Analyst | Austin, TX |
| Job Title | Location |
|---|---|
| Front End Developer/Engineer | New York, NY |
| Business Development Account Executive | New York, NY |
| Search Marketing Analyst | New York, NY |
| Account Manager | New York, NY |
| Graphic Design Internship | New York, NY |
| Job Title | Location |
|---|---|
| Sales Specialist All-Star | New York, NY |
| Lead UI Designer Developer | Washington, DC |
| Freelance UI Designer / Developer | New York, NY |
| Inbound Marketing Manager | New York, NY |
| LeagueApps Business Internship | New York, NY |
| Job Title | Location |
|---|---|
| Salesforce/Systems Innovator | Sarasota, FL |
| Sales Operations Manager (SaaS) | Los Angeles, CA |
| Marketing Manager | Fairway, KS |
| Content Marketing Manager | San Francisco, CA |
| Technical Product Marketing Manager - Poweredby | San Francisco, CA |
| Job Title | Location |
|---|---|
| Search Media Networker (Digital PR) | Indianapolis, IN |
| Job Title | Location |
|---|---|
| Account Director, East | New York, NY |
| Assembly, Mechanical & Structural Engineer 1/2 | Everett, WA |
| Wire Design & Installation Engineer 1 | Tukwila, WA |
| Call Center Manager | Columbus, OH |
| RN | Ridgewood, NJ |
| Job Title | Location |
|---|---|
| Copywriter | Southfield, MI |
| Media Planning/Negotiation Intern | Atlanta, GA |
| Media Planning Intern | Southfield, MI |
| Project Manager | Southfield, MI |
| Media Print Buying Intern | Atlanta, GA |
| Job Title | Location |
|---|---|
| Online Marketing Lead | San Francisco, CA |
| Concierge - Broker Extraordinaire | San Francisco, CA |
| Back-end Engineer | San Francisco, CA |
| Full-stack Engineer | San Francisco, CA |
| Job Title | Location |
|---|---|
| Editorial Director | Saugus, MA |
| Online Content Editor | Saugus, MA |
| Administrative Assistant with multi-tasking skills | Saugus, MA |
| Automotive Marketing Professional | Saugus, MA |
| Social Media Analyst | Saugus, MA |
| Job Title | Location |
|---|---|
| Sales Associate | Friendship Heights, MD |
| Vice President of Marketing | Friendship Heights, MD |
| Web Development Associate | Chevy Chase, MD |
| Junior Business Intelligence Database Developer | Chevy Chase, MD |
| Web Analytics Manager | Friendship Heights, DC |
| Job Title | Location |
|---|---|
| Quantitative Data Analyst | Cambridge, MA |
| Software Engineer (Tools/Automation) | Cambridge, MA |
| Software Engineer - Rails (Sites) | Cambridge, MA |
| Software Engineer - Ruby (Infrastructure) | Cambridge, MA |
| Software Engineer (Ruby) | Cambridge, MA |
| Job Title | Location |
|---|---|
| Graphic Designer, Entry Level | New York, NY |
| Technical Development Manager, ASP.NET | New York, NY |
| Graphic Design Intern | New York, NY |
| Senior Technical Lead, ASP.NET | New York, NY |
| Graphic/User Experience Designer | New York, NY |
| Job Title | Location |
|---|---|
| Martial Arts instructure for autism children | Bergenfield, NJ |
| Faculty Training & Course Development Support Intern | Washington, DC |
| FT Faculty Human Services | Brockton, MA |
| UI Designer | Salt Lake City, UT |
| Employee Referral! | Salt Lake City, UT |
| Job Title | Location |
|---|---|
| 68X Mental Health Specialist | Grand Prairie, TX |
| Pharmacy Outreach Specialist | Baltimore, MD |
| Insurance Account Position - State Farm Agent Team Member (Sales experience preferred) | Dana Point, CA |
| El Torito Now Hiring a Chef | Bakersfield, CA |
| LIVE IN NANNY - HOUSEKEEPER | Irvine, CA |
| Job Title | Location |
|---|---|
| Account Manager | Mountain View, CA |
| Graphic Designer - Intern | Mountain View, CA |
| Software Engineer - Front & Backend | Mountain View, CA |
| Software Engineer - iOS | Mountain View, CA |
| Software Engineer - Backend | Mountain View, CA |
| Job Title | Location |
|---|---|
| Copy/Editor Intern – Chicago Office | Chicago, IL |
| Account Coordinator – Chicago Office | Chicago, IL |
| Junior Art Director – Chicago Office | Chicago, IL |
| Digital Art Director – Chicago Office | Chicago, IL |
| Stylist Job - Hy-Vee Shopping Center | Topeka, KS |
| Job Title | Location |
|---|---|
| Summer Intern 2013 - Editorial | New York, NY |
| Director - Business Development | New York, NY |
| Director of Professional Services | New York, NY |
| Editorial Assistant | New York, NY |
| Director of Strategic Partnerships | New York, NY |
| Job Title | Location |
|---|---|
| Web Content Editor | Austin, TX |
| Web Content Editor | Austin, TX |
| Intern - Online Editor | Austin, TX |
| Partner Management Intern | Austin, TX |
| Intern - Partner Management | Austin, TX |
| Job Title | Location |
|---|---|
| Sr Software Engineer/PHP Rockstar | San Diego, CA |
| Account Coordinator | United States |
| Software Engineer/PHP Rock Star | United States |
| System Administrator | United States |
| Systems Administrator | San Diego, CA |
| Job Title | Location |
|---|---|
| SEO Reporting Intern - Part Time | Atlanta, GA |
| SEO Reporting Intern - Part Time | Atlanta, GA |
| Internship - NYC - various positions may become available | New York, NY |
| Associate Technical Director | New York, NY |
| Technical Director | New York, NY |
| Job Title | Location |
|---|---|
| Marketplace Specialist | Northbrook, IL |
| Returns Specialist | Northbrook, IL |
| Administration Specialist / Entry-Level Event Planner | Northbrook, IL |
| Web Content Copywriter | Northbrook, IL |
| Marketing Promotions Copy Specialist (Internet / E-Commerce) | Northbrook, IL |
| Job Title | Location |
|---|---|
| QA Software Tester | Greenwood Village, CO |
| QA Software Tester | Englewood, CO |
| Project Manager | Greenwood Village, CO |
| VP of Software Engineering | Greenwood Village, CO |
| Marketing Associate - Optimization | Englewood, CO |
| Job Title | Location |
|---|---|
| Career Transition Specialist | Anchorage, AK |
| Associate Provost for Research (Assistant Vice President) - Office of the Provost | New York, NY |
| Division Financial Analyst | Windsor Mill, MD |
| Star City | Staunton, IN |
| Instructional Aide (Maricopa County)- Part-Time | Tucson, AZ |
| Job Title | Location |
|---|---|
| PPC/SEM Specialist Intern | Los Angeles, CA |
| Native-Spanish Speaker/Writer | Los Angeles, CA |
| Native-Dutch Speaker/Writer | Los Angeles, CA |
| Account Manager | Houston, TX |
| Business Development Associate (Part-Time/Internship) | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Sr. Software Engineer | Philadelphia, PA |
| Sr. IT Support Specialist | Philadelphia, PA |
| Node.js Developer | Philadelphia, PA |
| Software Engineer | Philadelphia, PA |
| Job Title | Location |
|---|---|
| Visual Designer | New York, NY |
| Sales Representative | New York, NY |
| Senior Project Manager | New York, NY |
| Performance Manager | Scottsdale, AZ |
| Area Sales Director | New York, NY |
| Job Title | Location |
|---|---|
| Editor | El Segundo, CA |
| Remote Freelance Writer – Finance | El Segundo, CA |
| Sr. Media Buyer | El Segundo, CA |
| Business Development Manager | El Segundo, CA |
| Content Coordinator | El Segundo, CA |
Check out the latest job and internship postings in SEM.
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