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I’m in the market for a teal desk for my office. I know what you’re thinking. “Aren’t we all?” But don’t worry, I discovered that there are plenty available for everyone. I know this because I searched for a desk online using Google and saw thousands of results. Companies like Crate and Barrel had paid to have ads with their information show up as an answer to my search. Had I clicked on the ad and made a purchase, Crate and Barrel would have had their Search Engine Marketer to thank. Search Engine Marketing Specialists place the most effective advertising they can to help companies achieve maximum exposure on search engines so that they can attract more customers and purchases.
Search Engine Marketing (SEM) is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages. To do this an SEM specialist uses paid search engine placements and contextual advertising. In a way, SEM also includes marketing a website using search engine optimization (SEO), which involves rewriting website content to achieve a higher ranking in search engine results pages. Generally an SEM Specialist is solely responsible for marketing campaign management across various channels including adjusting bidding, making ads creative, and changing keywords.
While a typical day for a Search Engine Marketing Specialist may vary, it generally includes these tasks:
An SEM Specialist makes about $30,471 – $63,242 per year. From there you can go on to become a Senior SEM Specialist ($84,000 per year on average) or a Digital Marketing Specialist ($71,000 per year on average).
Here are some hot spots for SEM specialists:
To be an SEM Specialist you’ll need a bachelor’s degree, preferably in Marketing or Advertising. You’ll also need to be familiar with search engines and their algorithms, and you’ll need the ability to analyze and interpret complex data in Excel. You should familiarize yourself with programs like Marin, Omniture, Google Analytics, Google Adwords, and other search engine related tools and vendors. You’ll also need to have strong written and verbal communication skills, attention to detail, and the ability to thrive in a fluid and demanding environment, juggle multiple projects, and interpret data to make business recommendations.
If search engine marketing still sounds like your cup of tea, here are a few things you should do to get started.
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