It took Justin Bieber only 22 minutes to sell out Madison Square Garden. In my humble opinion, this feat was the result of a combination of things including:
Because there was no clear channel or precedence for Justin to expose the world to his music when he got started, he had to be creative. So he strove to connect directly with fans. He shared videos of jam sessions on Youtube and engaged with people on Twitter, replying to their questions and doing status updates about where he was going to be. By creating a strong presence for himself across many social media sites like Twitter and Facebook, he was able to communicate with more people and spread his message. Ultimately he has branded himself in a way that many companies hope to. In order to attract and serve customers, many companies are hopping on the social media train and hiring people familiar with the digital marketing space. One of these new roles is that of a Social Media Coordinator. A Social Media Coordinator creates a communication strategy for a brand or company to connect with its potential and current customers, and executes it across various social media platforms.
Photo Credit: Flickr user jake.auzzie
A Social Media Coordinator works to raise awareness of a company’s mission, products, programs, and services among its customers by communicating with them across social media channels. To accomplish this a Social Media Coordinator creates written stories, blog posts, messages, and videos and disperses them across social platforms like Facebook, Twitter, Youtube, and Pinterest. Beyond that they might spend time searching the internet for useful information and curating it, providing customer service, and working with other teams like marketing and PR.
While a typical day for a Social Media Coordinator might vary, it will probably include some of the following tasks:
The great news is that national salary trend data shows that annual earnings for Social Media Coordinators are on the rise and more jobs are projected to become available as the industry evolves. Currently a Social Media Coordinator on average makes $46,000 per year. An entry level person (with an online writing background, at least 3 months consistent writing experience, and familiarity with social media tools) can expect to make around $30,000 per year. Beyond that you might grow into the role of Director of Social Media (a manager who has a background in building teams, who really gets the purpose and strategy of social media) and make between $60,000-$90,000 per year.
Here are some great locations for social media coordinators:
To be a Social Media Coordinator you’ll most likely need a bachelor’s degree in communications, marketing, advertising, public relations, or business. You should also have excellent written and verbal skills and the ability to multi-task and prioritize. Specific skill sets you should work to build out include copywriting skills, video production and editing skills, and knowledge of digital analytics. Furthermore, you should have some experience with social media, even if it’s just your own Twitter or Facebook account.
If a career as a social media coordinator still sounds like your cup of tea, here are a few things you should do to get started.
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