Careers in Social Media


Looking for an entry level job or internship in social media? Here's an overview of how to approach the search and a list of companies that might have entry level and internship opportunities that will interest you.

See companies with social media careers or search the latest social media jobs and internships.

It took Justin Bieber only 22 minutes to sell out Madison Square Garden. In my humble opinion, this feat was the result of a combination of things including:

  1. his hair
  2. his very personal connection with his fans developed over social media

Because there was no clear channel or precedence for Justin to expose the world to his music when he got started, he had to be creative. So he strove to connect directly with fans. He shared videos of jam sessions on Youtube and engaged with people on Twitter, replying to their questions and doing status updates about where he was going to be. By creating a strong presence for himself across many social media sites like Twitter and Facebook, he was able to communicate with more people and spread his message. Ultimately he has branded himself in a way that many companies hope to. In order to attract and serve customers, many companies are hopping on the social media train and hiring people familiar with the digital marketing space. One of these new roles is that of a Social Media Coordinator. A Social Media Coordinator creates a communication strategy for a brand or company to connect with its potential and current customers, and executes it across various social media platforms.

Social Media Careers

Photo Credit: Flickr user jake.auzzie

Social Media Coordinator Career Guide Overview

  1. What a Social Media Coordinator Does
  2. A Typical Day for a Social Media Coordinator
  3. Salary and Career Progression for a Social Media Coordinator
  4. Best Locations for Social Media Coordinators
  5. Pros and Cons of Being a Social Media Coordinator
  6. What You Need to Know for a Career as a Social Media Coordinator
  7. Social Media Coordinator Resources
  8. Careers Related to Social Media
  9. Companies with Jobs and Internships in Social Media

What a Social Media Coordinator Does

A Social Media Coordinator works to raise awareness of a company’s mission, products, programs, and services among its customers by communicating with them across social media channels. To accomplish this a Social Media Coordinator creates written stories, blog posts, messages, and videos and disperses them across social platforms like Facebook, Twitter, Youtube, and Pinterest. Beyond that they might spend time searching the internet for useful information and curating it, providing customer service, and working with other teams like marketing and PR.

A Typical Day for a Social Media Coordinator

While a typical day for a Social Media Coordinator might vary, it will probably include some of the following tasks:

Salary and Career Progression for a Social Media Coordinator

The great news is that national salary trend data shows that annual earnings for Social Media Coordinators are on the rise and more jobs are projected to become available as the industry evolves. Currently a Social Media Coordinator on average makes $46,000 per year. An entry level person (with an online writing background, at least 3 months consistent writing experience, and familiarity with social media tools) can expect to make around $30,000 per year. Beyond that you might grow into the role of Director of Social Media (a manager who has a background in building teams, who really gets the purpose and strategy of social media) and make between $60,000-$90,000 per year.

Best Locations for Social Media Coordinators

Here are some great locations for social media coordinators:

Pros and Cons of Being a Social Media Coordinator


What You Need to Know for a Career as a Social Media Coordinator

To be a Social Media Coordinator you’ll most likely need a bachelor’s degree in communications, marketing, advertising, public relations, or business. You should also have excellent written and verbal skills and the ability to multi-task and prioritize. Specific skill sets you should work to build out include copywriting skills, video production and editing skills, and knowledge of digital analytics. Furthermore, you should have some experience with social media, even if it’s just your own Twitter or Facebook account.

Social Media Coordinator Resources

If a career as a social media coordinator still sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Key Folks to Follow on Twitter

Blogs and Websites

Networking Opportunities

Careers Related to Social Media

Companies with Entry Level Jobs and Internships in Social Media

Fullscreen Logo

Fullscreen - Fullscreen is a LA based agency aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”

See the complete Fullscreen profile

Gameloft Logo

Gameloft - Gameloft is a New York, NY based company that allows its “fans to play games anywhere, anytime, and on any digital platform.”

See the complete Gameloft profile

Job TitleLocation
3D ArtistNew York, NY
Game Design InternNew York, NY
Research AnalystNew York, NY
AnimatorNew Orleans, LA
Programming InternNew York, NY
See all 40 job postings

Groundspeak Logo

Groundspeak - Groundspeak is a Seattle, WA based company that aims “to make everyone an explorer and to put an adventure in every location.”

See the complete Groundspeak profile

Job TitleLocation
Marketing InternshipSeattle, WA
Communications SpecialistSeattle, WA
UX ManagerSeattle, WA
Art DirectorSeattle, WA
Product OwnerSeattle, WA
See all 5 job postings

RocksBox Logo

RocksBox - RocksBox is a San Francisco, CA based company that lets you “experiment with different looks, discover the latest designers, and only buy the jewelry that you truly love.”

See the complete RocksBox profile

Job TitleLocation
Strategy & Marketing Analyst InternSan Francisco, CA
VP of MerchandisingSan Francisco, CA
Strategy & Marketing AnalystSan Francisco, CA
Operations AssociateSan Francisco, CA
VP of OperationsSan Francisco, CA
See all 4 job postings

Digital Promise Logo

Digital Promise - Digital Promise is a Washington, DC based organization that “supports comprehensive research and development to benefit lifelong learners."

See the complete Digital Promise profile

General Assembly Logo

General Assembly - General Assembly is based in NYC and is “offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”

See the complete General Assembly profile

Vitamix Logo

Vitamix - Vitamix is an Olmsted, OH company that is “improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.”

See the complete Vitamix profile

Job TitleLocation
DesignerOlmsted Falls, OH
Engineering TechnicianOlmsted Falls, OH
Database Administrator IIOlmsted Falls, OH
Web Developer IIITownship of Olmsted, OH
Business Intelligence Developer ITownship of Olmsted, OH
See all 30 job postings

Relias Learning Logo

Relias Learning - Relias Learning is based in Cary, NC and offers “online training to senior care, health and human services, corrections, and intellectual and developmental disabilities organizations.”

See the complete Relias Learning profile

Extole Logo

Extole - Extole is a San Francisco, CA based company that specializes in helping “brands acquire new customers at scale by rewarding existing customers.”

See the complete Extole profile

Job TitleLocation
Product DesignerSan Francisco, CA
Account Executive (SF)San Francisco, CA
Account ManagementSan Francisco, CA
Java Developer/ArchitectSan Francisco, CA
JavaScript & HTML/CSS DeveloperSan Francisco, CA
See all 9 job postings

AllTrails Logo

AllTrails - AllTrails is a San Francisco, CA based startup that provides outdoor enthusiast "with the information and tools to discover top destinations near them.”

See the complete AllTrails profile

No current job openings.

Fitocracy Logo

Fitocracy - Fitocracy is a New York, NY based company that aims “to make fitness a more fun, more addictive experience.”

See the complete Fitocracy profile

Optimal Logo

Optimal - Optimal “is the leading social advertising and analytics platform, with offices in San Francisco, Palo Alto, New York, Chicago, and London.”

See the complete Optimal profile

FaithStreet Logo

FaithStreet - FaithStreet is a New York, NY based company that helps people find a place to worship and helps religious communities find new members and gather donations.

See the complete FaithStreet profile

No current job openings.

CafeMom Logo
No current job openings.

Pure Branding Logo

Pure Branding - Pure Branding is a Northampton, MA based consultancy that “builds leading brands for values-based companies in the natural products industry.”

See the complete Pure Branding profile

TextLinkBrokers Logo

TextLinkBrokers - TextLinkBrokers is a Mesa, AZ based company that services the “needs of professional SEM agencies and individuals looking for high quality link development.”

See the complete TextLinkBrokers profile

newBrandAnalytics Logo

newBrandAnalytics - newBrandAnalytics, a D.C. based company, has developed “a social media monitoring and online reputation management tool" to deliver operational social intelligence.

See the complete newBrandAnalytics profile

No current job openings.

Museum Hack Logo

Museum Hack - Museum Hack is a New York, NY based upstart that developed a “tour to turn one of New York’s most spectacular cultural institutions into a totally unique experience.”

See the complete Museum Hack profile

Food52 Logo

Food52 - Food52 is a New York, NY based online community that brings “cooks together from all over to exchange recipes and ideas and to support each other in the kitchen.”

See the complete Food52 profile

The National Center on Time & Learning Logo

The National Center on Time & Learning - The National Center on Time & Learning is a Boston, MA non-profit that “is dedicated to expanding learning time to improve student achievement."

See the complete The National Center on Time & Learning profile

AcroSports Logo

AcroSports - AcroSports is a San Francisco, CA based “non-profit organization whose mission is to teach and develop the physical, performing, and circus arts.”

See the complete AcroSports profile

Firecracker Logo

Firecracker - Firecracker is a Cambridge, MA based company that has built the “most advanced learning platform for the next generation of Physicians.”

See the complete Firecracker profile

Mirrorball Logo

Mirrorball - Mirrorball is a New York, NY based consumer engagement agency “that connects brands and people through a fusion of social media and live experience.”

See the complete Mirrorball profile

Job TitleLocation
CreativeNew York, NY
Account CoordinatorNew York, NY
Client Service PeopleNew York, NY
Community ManagerNew York, NY
Account ManagerNew York, NY
See all 8 job postings

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