Careers in Social Media


Looking for an entry level job or internship in social media? Here's an overview of how to approach the search and a list of companies that might have entry level and internship opportunities that will interest you.

See companies with social media careers or search the latest social media jobs and internships.

It took Justin Bieber only 22 minutes to sell out Madison Square Garden. In my humble opinion, this feat was the result of a combination of things including:

  1. his hair
  2. his very personal connection with his fans developed over social media

Because there was no clear channel or precedence for Justin to expose the world to his music when he got started, he had to be creative. So he strove to connect directly with fans. He shared videos of jam sessions on Youtube and engaged with people on Twitter, replying to their questions and doing status updates about where he was going to be. By creating a strong presence for himself across many social media sites like Twitter and Facebook, he was able to communicate with more people and spread his message. Ultimately he has branded himself in a way that many companies hope to. In order to attract and serve customers, many companies are hopping on the social media train and hiring people familiar with the digital marketing space. One of these new roles is that of a Social Media Coordinator. A Social Media Coordinator creates a communication strategy for a brand or company to connect with its potential and current customers, and executes it across various social media platforms.

Social Media Careers

Photo Credit: Flickr user jake.auzzie

Social Media Coordinator Career Guide Overview

  1. What a Social Media Coordinator Does
  2. A Typical Day for a Social Media Coordinator
  3. Salary and Career Progression for a Social Media Coordinator
  4. Best Locations for Social Media Coordinators
  5. Pros and Cons of Being a Social Media Coordinator
  6. What You Need to Know for a Career as a Social Media Coordinator
  7. Social Media Coordinator Resources
  8. Careers Related to Social Media
  9. Companies with Jobs and Internships in Social Media

What a Social Media Coordinator Does

A Social Media Coordinator works to raise awareness of a company’s mission, products, programs, and services among its customers by communicating with them across social media channels. To accomplish this a Social Media Coordinator creates written stories, blog posts, messages, and videos and disperses them across social platforms like Facebook, Twitter, Youtube, and Pinterest. Beyond that they might spend time searching the internet for useful information and curating it, providing customer service, and working with other teams like marketing and PR.

A Typical Day for a Social Media Coordinator

While a typical day for a Social Media Coordinator might vary, it will probably include some of the following tasks:

Salary and Career Progression for a Social Media Coordinator

The great news is that national salary trend data shows that annual earnings for Social Media Coordinators are on the rise and more jobs are projected to become available as the industry evolves. Currently a Social Media Coordinator on average makes $46,000 per year. An entry level person (with an online writing background, at least 3 months consistent writing experience, and familiarity with social media tools) can expect to make around $30,000 per year. Beyond that you might grow into the role of Director of Social Media (a manager who has a background in building teams, who really gets the purpose and strategy of social media) and make between $60,000-$90,000 per year.

Best Locations for Social Media Coordinators

Here are some great locations for social media coordinators:

Pros and Cons of Being a Social Media Coordinator


What You Need to Know for a Career as a Social Media Coordinator

To be a Social Media Coordinator you’ll most likely need a bachelor’s degree in communications, marketing, advertising, public relations, or business. You should also have excellent written and verbal skills and the ability to multi-task and prioritize. Specific skill sets you should work to build out include copywriting skills, video production and editing skills, and knowledge of digital analytics. Furthermore, you should have some experience with social media, even if it’s just your own Twitter or Facebook account.

Social Media Coordinator Resources

If a career as a social media coordinator still sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Key Folks to Follow on Twitter

Blogs and Websites

Networking Opportunities

Careers Related to Social Media

Companies with Entry Level Jobs and Internships in Social Media

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Silicon Valley Bicycle Coalition - Silicon Valley Bicycle Coalition is a San Jose, CA based non-profit that is working to “to create a healthy community, environment, and economy through bicycling."

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ListenLogic - ListenLogic is a Conshohocken, PA based company that extracts “insights from unstructured big data to drive business outcomes.”

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BustedTees - BustedTees is a New York, NY based t-shirt company that was started by the same team as CollegeHumor.

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Chute - Chute is based in SF and has developed a “visual content engine for brands” that makes “it easy to keep pace with your customers and create compelling, fresh content."

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SumAll - SumAll is a New York, NY based company that allows “you to see all your information in one place and provide you visibility into the past, present, and future.”

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WPromote - WPromote is an El Segundo, CA based company that calls itself “the country’s leading Online Marketing firm." They help clients with SEO, PPC, and Social Media.

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Spatial - Spatial is a Broomfield, CO based company that is “the leading provider of 3D components for technical application development across a broad range of industries.”

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StyleCaster Media Group - StyleCaster Media Group is based in NYC and aims “to bring style to the people, empowering millions of readers to discover and share their style.”

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Mason Zimbler - Mason Zimbler is an Austin, TX based “integrated agency rooted in the digital space” that combines “a love of creative” with a “desire for results.”

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Triggit - Triggit is a San Fran based company that “enables advertisers and agencies to build, run, measure, and optimize retargeting-driven display campaigns from a single platform.”

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Fullscreen - Fullscreen is a LA based agency aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”

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Groundspeak - Groundspeak is a Seattle, WA based company that aims “to make everyone an explorer and to put an adventure in every location.”

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RocksBox - RocksBox is a San Francisco, CA based company that lets you “experiment with different looks, discover the latest designers, and only buy the jewelry that you truly love.”

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Digital Promise - Digital Promise is a Washington, DC based organization that “supports comprehensive research and development to benefit lifelong learners."

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Targeted Victory - Targeted Victory is an Alexandria, VA based agency that has “anchored digital campaigns on the local, state, and presidential level.”

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General Assembly - General Assembly is based in NYC and is “offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”

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Vitamix - Vitamix is an Olmsted, OH company that is “improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.”

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Relias Learning - Relias Learning is based in Cary, NC and offers “online training to senior care, health and human services, corrections, and intellectual and developmental disabilities organizations.”

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Extole - Extole is a San Francisco, CA based company that specializes in helping “brands acquire new customers at scale by rewarding existing customers.”

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AllTrails - AllTrails is a San Francisco, CA based startup that provides outdoor enthusiast "with the information and tools to discover top destinations near them.”

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