Careers in Blogging


Looking for an entry level job or internship in blogging? This is an overview of how to approach the search and a list of companies that might have relevant entry level and internship opportunities.

Whenever I need a celebrity gossip fix, I check out Perez Hilton. His site has been around since 2004 and has a reputation for being Hollywood’s sassiest website delivering the juiciest celebrity gossip. What was originally started in a coffee shop as a fun journalistic endeavor is now a company in its own right. Perez Hilton’s website is a blog, written by a Blogger. A Blogger writes on the web in depth about a particular topic on a regular basis. As a Blogger you have a lot of choices: you can elect to represent a company, spreading their story and sharing news relevant to their customers, or you can write on your own site about a topic you enjoy, or you can work for a web-publishing focused company creating content around a particular topic.

Blogging Careers

Photo Credit: Flickr user pena2

Blogging Career Guide Overview

  1. What a Blogger Does
  2. A Typical Day for a Blogger
  3. Salary and Career Progression in Blogging
  4. Best Locations for Bloggers
  5. Pros and Cons of Being a Blogger
  6. What You Need to Know for a Career in Blogging
  7. Blogging Resources
  8. Careers Related to Blogging
  9. Companies with Jobs and Internships in Blogging

What a Blogger Does

A blogger uses a blog to tell the stories that interest a target audience. A blog is a website with regular posts displayed in reverse chronological order. Generally the blogger will stick to a particular topic, and write in great depth about it: anything from photography to spirituality to recipes to personal diaries to hobbies.

A Typical Day for a Blogger

While a typical day for a blogger will vary, it might include some of these tasks:

  • writing blog posts (upwards of 3 daily)
  • responding to comments
  • researching a topic
  • reading articles in newspapers and on the internet for inspiration
  • interviewing someone
  • witnessing and recording events
  • editing material to create pre-recorded items for inclusion in newsletters
  • producing longer videos like documentaries

Salary and Career Progression in Blogging

The average salary for a Blogger is $32,000 per year. However average blogger salaries can vary greatly due to company, location, industry, experience, and benefits. You might go on to become an Editor ($27,000-$76,000 per year), a Journalist, News ($20,000-$75,000 on average per year), or a Public Relations Specialist ($27,000-$66,000 on average per year).

Best Locations for Bloggers

These locations are some hot spots for bloggers:

  • New York, New York
  • San Francisco, California
  • Chicago, Illinois
  • Washington DC
  • Los Angeles, California
  • Austin, Texas
  • Denver, Colorado
  • Philadelphia, Pennsylvania

Pros and Cons of Being a Blogger

  • Plenty of job opportunities
  • Lots of creative writing and thinking involved
  • Ability to delve into a topic deeply
  • Lower pay
  • May have to moderate nasty comments
  • Might not include a lot of interaction with other team members

What You Need to Know for a Career in Blogging

To be a Blogger you’ll generally need a bachelor’s degree in Communication, Marketing, or English. Beyond that, you should have excellent writing and story-telling skills that you’ll need to be able to adapt for different audiences and platforms. Work on developing your voice to communicate effectively with listeners. You’ll need to be able to work effectively under pressure, and meet tight deadlines and function independently as well as on a team. Furthermore it’s important you have empathy and patience and the ability to build rapport and draw information from people. You also might need to be able to conduct effective internet research, use relevant computer software for audio editing, and manipulate visual images or edit video.

Blogging Resources

If blogging still sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Key Folks to Follow on Twitter

Blogs and Websites

Networking Opportunities

Careers Related to Copywriting

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Companies with Entry Level Jobs and Internships in Blogging

The Wirecutter Logo

The Wirecutter - The Wirecutter is a site that offers “a list of the best electronics and gadgetry" that will help you make the absolute best purchasing decision.

See the complete The Wirecutter profile

eponym Logo

eponym - eponym is a company based in Brooklyn, NY that helps "the world’s most exciting brands create and distribute their own eyewear.”

See the complete eponym profile

SheKnows Logo

SheKnows - SheKnows is a Scottsdale, AZ based “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.”

See the complete SheKnows profile

StyleCaster Media Group Logo

StyleCaster Media Group - StyleCaster Media Group is based in NYC and aims “to bring style to the people, empowering millions of readers to discover and share their style.”

See the complete StyleCaster Media Group profile

Trefis Logo

Trefis - Trefis is a Boston, MA based company that has developed a set of tools that “helps you understand how a company’s products impact its stock price.”

See the complete Trefis profile

Forensicon Logo

Forensicon - Forensicon is a Chicago, IL based “firm specializing in computer forensics analysis and consulting."

See the complete Forensicon profile

Healthline Logo

Healthline - Healthline is a San Francisco, CA based company that has built “the largest, most clinically accurate classification of health information available on the web.”

See the complete Healthline profile

Ahalogy Logo

Ahalogy - Ahalogy is a Cincinnati, OH based company that is “pioneering the science of discovery on Pinterest.”

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Whalerock Industries Logo

Whalerock Industries - Whalerock Industries, based in Santa Monica, CA, brings together the "best and brightest minds to create world-class content, spanning all mediums and screens.”

See the complete Whalerock Industries profile

Houzz Logo

Houzz - Houzz is a Palo Alto, CA based company that offers “a collaborative platform for home remodeling and design."

See the complete Houzz profile

Worthee Logo

Worthee - Worthee is a Chicago, IL based company that offers premium dog walking and care services through a simple mobile app.

See the complete Worthee profile

Animoto Logo

Animoto - Animoto is a New York, NY based company that helps regular people make and share extraordinary videos of anything imaginable.

See the complete Animoto profile

Lyft Logo

Lyft - Lyft is a San Francisco, CA based company that offers “on-demand ridesharing” in nearly 20 cities across the country.

See the complete Lyft profile

FaithStreet Logo

FaithStreet - FaithStreet is a New York, NY based company that helps people find a place to worship and helps religious communities find new members and gather donations.

See the complete FaithStreet profile

TextLinkBrokers Logo

TextLinkBrokers - TextLinkBrokers is a Mesa, AZ based company that services the “needs of professional SEM agencies and individuals looking for high quality link development.”

See the complete TextLinkBrokers profile

Food52 Logo

Food52 - Food52 is a New York, NY based online community that brings “cooks together from all over to exchange recipes and ideas and to support each other in the kitchen.”

See the complete Food52 profile

The National Center on Time & Learning Logo

The National Center on Time & Learning - The National Center on Time & Learning is a Boston, MA non-profit that “is dedicated to expanding learning time to improve student achievement."

See the complete The National Center on Time & Learning profile

Black Diamond Equipment Logo

Black Diamond Equipment - Black Diamond Equipment is a Salt Lake City, UT based company that is “all about climbing and skiing.”

See the complete Black Diamond Equipment profile

Society for Science & the Public Logo

Society for Science & the Public - The Society for Science & the Public is a Washington, DC based non-profit that is “dedicated to public engagement in scientific research and education.”

See the complete Society for Science & the Public profile

Mirrorball Logo

Mirrorball - Mirrorball is a New York, NY based consumer engagement agency “that connects brands and people through a fusion of social media and live experience.”

See the complete Mirrorball profile

Upworthy Logo

Upworthy - Upworthy curates online content that is both awesome and meaningful. They call themselves “a mission-driven media company.”

See the complete Upworthy profile

Social Media Beast Logo

Social Media Beast - Social Media Beast is a Chicago, IL based agency that is helping some of Chicago’s most notable brands do social right.

See the complete Social Media Beast profile

Patient Conversation Media Logo

Patient Conversation Media - Patient Conversation Media is an Austin, TX based company that publishes “doctor-reviewed health-related content online for consumers.”

See the complete Patient Conversation Media profile

Panthera Logo

Panthera - Panthera is a New York, NY based non-profit that “is the world’s leading conservation organization devoted exclusively to the protection of wild cats.”

See the complete Panthera profile

Brit + Co Logo

Brit + Co. - Brit + Co. is a San Francisco, CA based “online platform and e-commerce company that inspires and enables the digital generation to make.”

See the complete Brit + Co. profile

Base CRM Logo

Base CRM - Base CRM offers is a Chicago, IL based company that “is paving the way by building the next generation of CRM software.”

See the complete Base CRM profile

Treatspace Logo

Treatspace - The Internet plays a huge role in how people find doctors, and Pittsburgh, PA based Treatspace wants to ensure that patients accurate, helpful information.

See the complete Treatspace profile

Wedding Party Logo

Wedding Party - Wedding Party is a Palo Alto, CA based company that offers an app that allows you to “capture all the amazing photos from your wedding.”

See the complete Wedding Party profile

Sartori Logo

Sartori - Sartori is a Plymouth, WI based “fourth-generation family owned and operated” cheese company that is known for its high quality Italian cheeses.

See the complete Sartori profile

Youth America Grand Prix Logo

Youth America Grand Prix - Youth America Grand Prix is an NYC based non-profit that offers $250,000 through “the world’s largest student ballet scholarship competition."

See the complete Youth America Grand Prix profile

Adpearance Logo

Adpearance - Adpearance is a Portland, OR based digital marketing agency that crafts campaigns that bring traditional marketing principles together with new tactics.

See the complete Adpearance profile

Lean Startup Machine Logo

Lean Startup Machine - Lean Startup Machine is an NYC based company that offers “intensive three-day workshops” that teach “entrepreneurs and innovators how to build disruptive products.”

See the complete Lean Startup Machine profile

Nitro Logo

Nitro - Nitro is a San Francisco, CA based company that builds “easy-to-use products that help people work smarter with digital documents.”

See the complete Nitro profile

Fancy Logo

Fancy - Fancy is an NYC based company that allows you to "discover, collect and buy from a crowd-curated catalog of amazing goods, wonderful places and great stores."

See the complete Fancy profile

UrbanBound Logo

UrbanBound - UrbanBound is based in Chicago and "helps companies offer a comprehensive transition system to their newly hired and transferring employees" over the web.

See the complete UrbanBound profile

CB Insights Logo

CB Insights - CB Insights is based in NYC and “helps you track the world’s most promising private companies, their investors, their acquirers and the industries they compete in.”

See the complete CB Insights profile

PureWow Logo

PureWow - PureWow is based in NYC and offers a "free daily email for stylish women of substance, featuring the very best in culture, fashion, travel, tech & so much more!"

See the complete PureWow profile

American Student Assistance Logo

American Student Assistance - American Student Assistance is a Boston, MA based non-profit that empowers "students and alumni to successfully manage and repay their college loan debt.”

See the complete American Student Assistance profile

Grovo Logo

Grovo - Grovo is an NYC based company that “produces one-minute video lessons covering every change to the world’s most popular websites, mobile apps and online tools.”

See the complete Grovo profile

Better Government Association Logo

Better Government Association - The Better Government Association, a Chicago, IL based non-profit that “works for integrity, transparency, and accountability in government."

See the complete Better Government Association profile

Inter-American Dialogue Logo

Inter-American Dialogue - Inter-American Dialogue is a DC based "leading U.S. center for policy analysis, exchange, and communication on issues in Western Hemisphere affairs.”

See the complete Inter-American Dialogue profile

Smart Asset Logo

SmartAsset - SmartAsset is a New York, NY based company that provides “all the information and analysis you need to make the best possible financial decisions.”

See the complete SmartAsset profile

Stray Boots Logo

Stray Boots - Stray Boots is a New York, NY based company that offers scavenger hunts and interactive walking tours of a variety of cities through your mobile phone.

See the complete Stray Boots profile

SEER Interactive Logo

SEER Interactive - SEER Interactive is a Philadelphia, PA based online marketing agency that specializes in SEO, SEM, Analytics, and Conversion Optimization.

See the complete SEER Interactive profile

Alex's Lemonade Stand Foundation Logo

Alex’s Lemonade Stand Foundation - Alex’s Lemonade Stand Foundation is a Wynnewood, PA based non-profit that has raised millions of dollars to find cures for pediatric cancers.

See the complete Alex’s Lemonade Stand Foundation profile

Uptown Treehouse Logo

Uptown Treehouse - Uptown Treehouse is a Bellevue, WA based “full service marketing agency that helps brands meet their goals by leveraging social media"

See the complete Uptown Treehouse profile

Sqarespace Logo

Squarespace - Squarespace is a New York, NY based company that provides “elegant solutions that set new standards for online publishing.”

See the complete Squarespace profile

The Nerdery Logo

The Nerdery - The Nerdery is a Bloomington, MN based company that partners “with creative minds and big thinkers to engineer and build award-winning interactive projects.”

See the complete The Nerdery profile

Business Insider Logo

Business Insider - Business Insider is “dedicated to aggregating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace.”

See the complete Business Insider profile

Lawline Logo - comes is a New York, NY based “provider of Online Continuing Legal Education courses for attorneys across the country.”

See the complete profile

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