In April 2010 BP’s Deepwater Horizon well exploded, sending oil gushing into the Gulf of Mexico and into the news for three months. Boycotts of BP gas stations popped up all across the country as frustration grew over the company’s failed efforts to stop the massive leak. The gushing well wasn’t their only problem, as their public relations efforts continued to make the situation worse according to many. First, they delayed responding at all, allowing the fake and humorous BPGlobalPR Twitter feed to dominate the conversation by relaying the angst of the public. Furthermore, when BP did issue public statements they lacked a show of human compassion, said most public relations experts. President Barack Obama voiced that the money spent on their multi-million dollar national TV spot should have gone to cleanup and compensating devastated fisherman and small business owners. In every company’s history there are public relations crises like this, which is why Public Relations Coordinators exist. A PR Coordinator is in charge of crafting a company’s story to help portray it in a positive light across the media to potential customers every day.
Photo Credit: Flickr user Deepwater Horizon Response
A Public Relations Coordinator works to create and maintain a favorable public image for an organization. They do this by analyzing public opinion towards their company and using this information to help shape their organization’s policies and refine the story they’re crafting about it. As part of building the story, they help coordinate events and promote their company across print, broadcast, and online media.
While a typical day might vary, here are some tasks you’ll probably encounter:
On average a PR Coordinator makes $43,000 per year. Beyond that you can go on to become a Communications Director ($92,000 on average per year), a Publicist ($52,000 on average per year), a Public Relations Director ($92,000 on average per year), or a Public Relations Specialist ($52,000 on average per year).
Here are some hot spots for PR coordinators:
To be a PR Coordinator you’ll generally need a bachelor’s degree in communications, PR, journalism, or marketing. Beyond that employers are looking for people with excellent writing and communication skills. It’s also important that you have interpersonal skills, and that you’re organized, deadline-oriented, proactive, and creative. And finally it’s great to have new media experience–so to get started begin branding yourself across the internet. Create profiles on social media outlets that reflect your own story.
If Public Relations still sounds like your cup of tea, here are a few things you should do to get started.
| Job Title | Location |
|---|---|
| Marketing Intern | New York, NY |
| Associate, Competitive Intelligence | New York, NY |
| Senior Associate, Competitive Intelligence | New York, NY |
| Senior Associate, Competitive Intelligence | New York, NY |
| Social Media Analyst | New York, NY |
| Job Title | Location |
|---|---|
| Lead Back-End Developer | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Director of Product Development and Production | Los Angeles, CA |
| Lead Web Designer | San Francisco, CA |
| Social Media Manager | San Francisco, CA |
| Customer Experience Associate | Los Angeles, CA |
| Engineer, Front-End | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Enterprise Product Analyst | New York, NY |
| Software Engineer | New York, NY |
| Enterprise Sales Executive | Ventura, CA |
| Job Title | Location |
|---|---|
| Search Strategist | Denver, CO |
| Senior Copywriter/Content Strategist | Denver, CO |
| Storyteller – B2B Informational Offer Copywriting Emphasis | Denver, CO |
| Paid Search Account Coordinator | Denver, CO |
| Account Coordinator Internship | Denver, CO |
| Job Title | Location |
|---|---|
| ICD-10 Coordinator (Hospital Coding Exp-Required) | Hartford, CT |
| Coder II - System Services (Telecommuter) | Vancouver, WA |
| Coder II - ICD 10 Implementation (Telecommuter) | Vancouver, WA |
| Coder II-Temporary | Ketchikan, AK |
| DRG Validation Reviewer | Manhasset, NY |
| Job Title | Location |
|---|---|
| Physical Therapist | Mountainside, NJ |
| Activities Director & Activities Assistant for Senior Community (Livonia) | Livonia, MI |
| Associate, Global Partnerships | Stamford, CT |
| Associate Director, Major Gifts (Texas) | Stamford, CT |
| Administrator - Assisted Living Community | Columbia, MO |
| Job Title | Location |
|---|---|
| Executive Director - Worcester Common Ground | Worcester, MA |
| Intern, Analytics | San Francisco, CA |
| Executive Assistant to President | Austin, TX |
| Assistant Account Executive | Tampa, FL |
| Executive Assistant (Atlanta, GA) | Atlanta, GA |
| Job Title | Location |
|---|---|
| Volunteer Mentor | Denver, CO |
| Online Qual Researcher / New Biz Hybrid in NYC | New York, NY |
| Copywriter | Boston, MA |
| Agent Marketing Manager | Chicago, IL |
| Research Coordinator - Psychometrician | Philadelphia, PA |
| Job Title | Location |
|---|---|
| Sales Professional | Norwalk, CT |
| Account Executive | Atlanta, GA |
| Order Processor 2nd shift | South Deerfield, MA |
| Order Processor 2nd shift | South Deerfield, MA |
| Order Processor 4th shift | South Deerfield, MA |
| Job Title | Location |
|---|---|
| Paralegal - Litigation Group | New Orleans, LA |
| Medical Scribe | Rolla, MO |
| HVAC Counter Sales | Trenton, NJ |
| HVAC Branch Manager | Trenton, NJ |
| Transaction Advisory Services Vice President | Boston, MA |
| Job Title | Location |
|---|---|
| SEER Interactive Business Development Associate | Philadelphia, PA |
| PPC Associate | Philadelphia, PA |
| Analytics Associate | Philadelphia, PA |
| SEO Associate | Philadelphia, PA |
| SEO Support Associate | San Diego, CA |
| Job Title | Location |
|---|---|
| Graduate Campus Recruiter (Contractor) | Reading, MA |
| Executive Assistant | Reading, MA |
| Production Planning Manager | Waterbury, VT |
| Senior HR Manager - Sales | Reading, MA |
| Product Development Scientist II | Waterbury, VT |
| Job Title | Location |
|---|---|
| Copywriter | Pawtucket, RI |
| Copywriter | Pawtucket, RI |
| Tour Management Intern- (July-October) | Pawtucket, RI |
| Vice President of Marketing | Pawtucket, RI |
| Sales Representative | Nashua, NH |
| Job Title | Location |
|---|---|
| Wanted: Experienced Rock Stars, Storytellers and Game Changers | San Francisco, CA |
| PR Rock Stars Wanted for Fast Growth, Creative Agency! | San Francisco, CA |
| Job Title | Location |
|---|---|
| Sales Executive | New York, NY |
| Freelance Art Director | New York, NY |
| Shift Manager with 1 Year Supervisory Experience | Temple, TX |
| Software Sales Representative | New York, NY |
| Adobe Database Administrator | New York, NY |
| Job Title | Location |
|---|---|
| Consumer Insights Intern | New York, NY |
| Marketing Intern | Los Angeles, CA |
| Branded Entertainment Interns NY | New York, NY |
| Fashion Intern – Buzznet.com | Los Angeles, CA |
| AbsolutePunk Intern | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Direct Sales | Littleton, CO |
| Interdsciplinary Museum Educator (Art focus) | Anchorage, AK |
| Commercial Overhead Door Technician | Lynnwood, WA |
| Loan Secretary (33) | Fairbanks, AK |
| Senior Software Engineer - UI | Milpitas, CA |
| Job Title | Location |
|---|---|
| LTC SOCIAL WORKER BSW | Homer, AK |
| HEALTHCARE RECRUITER | Omaha, NE |
| Associate General Counsel | Minnetonka, MN |
| Technical Support Agent | La Palma, CA |
| Direct Support Professional (DSP) Caregiver | Moorhead, MN |
| Job Title | Location |
|---|---|
| Creative Design Director - hands on designer (concept to completion) | Indianapolis, IN |
| IT Analyst Enterprise Data Warehouse Database Administrator Data Warehousing Full Time Days | Los Angeles, CA |
| IT Analyst Business Intelligence Developer Data Warehousing Full Time 8 Hour Days | Los Angeles, CA |
| IT Analyst Enterprise Data Warehouse Extract Transform Load Developer Data Warehousing Full Time | Los Angeles, CA |
| Senior Executive Assistant | Lake Oswego, OR |
| Job Title | Location |
|---|---|
| Editorial Intern (Fall) | New York, NY |
| Associate Editor | New York, NY |
| Job Title | Location |
|---|---|
| Summer ff Fellows | San Francisco, CA |
| Computational Linguist Intern | New York, NY |
| Head of Marketing | New York, NY |
| DevOps Engineer | New York, NY |
| Front-End Developer | New York, NY |
| Job Title | Location |
|---|---|
| Medical Writer, Neurology | Irvine, CA |
| Proactive Sales Account Executive - EV Bilingual Hindi/Gujarati/Spanish/Mandarin Preferred | Phoenix, AZ |
| Process Engineer | Minneapolis, MN |
| Field Service Engineer Imaging | West Haven, CT |
| Process Engineer, Process Controls Systems | Shawnee Mission, KS |
| Job Title | Location |
|---|---|
| Administrative Assistant-Direct Marketing & D | Washington, DC |
| Program Assistant | Gaithersburg, MD |
| Administrative Assistant | Gaithersburg, MD |
| Accounts Payable Specialist | Gaithersburg, MD |
| Public Relations Specialist | Gaithersburg, MD |
| Job Title | Location |
|---|---|
| HR Coordinator/Receptionist | Denver, CO |
| Software Quality Assurance Engineer | Denver, CO |
| Job Title | Location |
|---|---|
| EEC Certified PRESCHOOL Teachers - Natick, MA!! | Natick, MA |
| Conference & Events Manager | New York, NY |
| Recruiter | Atlanta, GA |
| Editorial Assistant | New York, NY |
| Marketing or Senior Marketing Manager | New York, NY |
| Job Title | Location |
|---|---|
| Fashion Content Writer | Los Angeles, CA |
| Marketing Copywriter | Los Angeles, CA |
| Project Manager | Los Angeles, CA |
| Acquisition Marketing Specialist | Los Angeles, CA |
| Videographer | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Associate Director, Digital Production | New York, NY |
| Senior Digital Copywriter | New York, NY |
| Digital Copywriter | New York, NY |
| Junior Digital Copywriter | New York, NY |
| Temp-to-Perm Senior Digital Copywriter | New York, NY |
| Job Title | Location |
|---|---|
| Web Developer | Southfield, MI |
| Business Development | Southfield, MI |
| PHP Developer | Southfield, MI |
| Job Title | Location |
|---|---|
| Strategic Marketing Analyst | Foster City, CA |
| Media Associate Intern (New Grads) | Foster City, CA |
| Associate Editor | Foster City, CA |
| General Editor | Louisville, KY |
| Copywriter Intern | Foster City, CA |
| Job Title | Location |
|---|---|
| Job Superintendent / Supervisor | Fairfield, NJ |
| Transportation Manager - Retail | Philadelphia, PA |
| Free People Buying Assistant | Philadelphia, PA |
| Free People Photography Assistant | Philadelphia, PA |
| Urban Outfitters: Senior Production Coordinator | Home, PA |
| Job Title | Location |
|---|---|
| Internal Medicine - Physician | Boston, MA |
| Physician - Orthopedic Hand Surgery | Worcester, MA |
| Physician - Orthopedic Joint | Worcester, MA |
| Sr. Curator | Brooklyn, NY |
| ED Physician | Pennington, NJ |
| Job Title | Location |
|---|---|
| General Dentist | Columbia, SC |
| Senior .Net Developer | Boston, MA |
| Automated Release Engineer | Boston, MA |
| Owner/Operators | Davenport, IA |
| RN - Fairview Nurse Recruitment Event Job | Cleveland, OH |
| Job Title | Location |
|---|---|
| Executive Assistant Office Manager | San Francisco, CA |
| UX Designer | Minneapolis, MN |
| Media Buyer | Sartell, MN |
| Chief Data Scientist | Sartell, MN |
| Chief Data Scientist | Sartell, MN |
Check out the latest job and internship postings in public relations.
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