Careers in Public Relations

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Looking for an entry level job or internship in public relations? Here's an overview of how to approach the search and a list of companies that might have entry level and internship opportunities that will interest you.

See companies with public relations careers or search the latest public relations jobs and internships.

In April 2010 BP’s Deepwater Horizon well exploded, sending oil gushing into the Gulf of Mexico and into the news for three months. Boycotts of BP gas stations popped up all across the country as frustration grew over the company’s failed efforts to stop the massive leak. The gushing well wasn’t their only problem, as their public relations efforts continued to make the situation worse according to many. First, they delayed responding at all, allowing the fake and humorous BPGlobalPR Twitter feed to dominate the conversation by relaying the angst of the public. Furthermore, when BP did issue public statements they lacked a show of human compassion, said most public relations experts. President Barack Obama voiced that the money spent on their multi-million dollar national TV spot should have gone to cleanup and compensating devastated fisherman and small business owners. In every company’s history there are public relations crises like this, which is why Public Relations Coordinators exist. A PR Coordinator is in charge of crafting a company’s story to help portray it in a positive light across the media to potential customers every day.

Public Relations Careers

Photo Credit: Flickr user Deepwater Horizon Response

Public Relations Career Guide Overview

  1. What a Public Relations Coordinator Does
  2. A Typical Day for a Public Relations Coordinator
  3. Salary and Career Progression for a Public Relations Coordinator
  4. Best Locations for Public Relations Coordinators
  5. Pros and Cons of Being a Public Relations Coordinator
  6. What You Need to Know for a Career in Public Relations
  7. Public Relations Resources
  8. Careers Related to Public Relations
  9. Companies with Jobs and Internships in Public Relations

What a Public Relations Coordinator Does

A Public Relations Coordinator works to create and maintain a favorable public image for an organization. They do this by analyzing public opinion towards their company and using this information to help shape their organization’s policies and refine the story they’re crafting about it. As part of building the story, they help coordinate events and promote their company across print, broadcast, and online media.

A Typical Day for a Public Relations Coordinator

While a typical day might vary, here are some tasks you’ll probably encounter:

Salary and Career Progression for a Public Relations Coordinator

On average a PR Coordinator makes $43,000 per year. Beyond that you can go on to become a Communications Director ($92,000 on average per year), a Publicist ($52,000 on average per year), a Public Relations Director ($92,000 on average per year), or a Public Relations Specialist ($52,000 on average per year).

Best Locations for Public Relations Coordinators

Here are some hot spots for PR coordinators:

Pros and Cons of Being a Public Relations Coordinators

Pros
Cons

What You Need to Know for a Career in Public Relations

To be a PR Coordinator you’ll generally need a bachelor’s degree in communications, PR, journalism, or marketing. Beyond that employers are looking for people with excellent writing and communication skills. It’s also important that you have interpersonal skills, and that you’re organized, deadline-oriented, proactive, and creative. And finally it’s great to have new media experience–so to get started begin branding yourself across the internet. Create profiles on social media outlets that reflect your own story.

Public Relations Resources

If Public Relations still sounds like your cup of tea, here are a few things you should do to get started.

Required Reading

Key Folks to Follow on Twitter

Blogs and Websites

Networking Opportunities

Job Search Resources

Careers Related to Public Relations


Companies with Entry Level Jobs and Internships in Public Relations

Chute Logo

Chute - Chute is based in SF and has developed a “visual content engine for brands” that makes “it easy to keep pace with your customers and create compelling, fresh content."

See the complete Chute profile



Fashion Update Logo

Fashion Update - Fashion Update is a New York, NY based company that offers tours that will help you “find designer name merchandise for less than a fraction of the retail cost.”

See the complete Fashion Update profile



HDMZ Logo

HDMZ - HDMZ is a Chicago, IL and San Francisco, CA based healthcare and life science marketing agency that was founded in 1936.

See the complete HDMZ profile


No current job openings.


RocksBox Logo

RocksBox - RocksBox is a San Francisco, CA based company that lets you “experiment with different looks, discover the latest designers, and only buy the jewelry that you truly love.”

See the complete RocksBox profile


Job TitleLocation
Operations Associate | Major Marketing FirmSan Francisco, CA
Marketing InternSan Francisco, CA
Customer Delight AssociateSan Francisco, CA
Operations AssociateSan Francisco, CA
VP of EngineeringSan Francisco, CA
See all 5 job postings

Kellen Company Logo

Kellen Company - Kellen Company is a "professional services company serving associations, companies and foundations” with offices in Atlanta, New York, Denver, Chicago, and D.C.

See the complete Kellen Company profile




Relias Learning Logo

Relias Learning - Relias Learning is based in Cary, NC and offers “online training to senior care, health and human services, corrections, and intellectual and developmental disabilities organizations.”

See the complete Relias Learning profile



Tierney Logo

Tierney - Tierney is a Philadelphia, PA based agency that does advertising, PR, media, interactive, crisis management, and branding.

See the complete Tierney profile





Lilly Pulitzer Logo

Lilly Pulitzer - Lilly Pulitzer is a King of Prussia, PA based fashion brand and retailer that is known for its over the top, colorful prints.

See the complete Lilly Pulitzer profile



Sterling-Rice Group Logo

Sterling-Rice Group - Sterling-Rice Group is a Boulder, CO based, food-focused “strategy, innovation, and communications firm that grows businesses and builds brands in considerable ways.”

See the complete Sterling-Rice Group profile


No current job openings.


HL Group Logo

HL Group - HL Group is an NYC based agency that offers services ranging “from media relations and corporate communications strategies to flawless event execution.”

See the complete HL Group profile



Yoga Alliance Logo

Yoga Alliance - Yoga Alliance is an Arlington, VA non-profit trade association that exists “to sustain and support the field of yoga.”

See the complete Yoga Alliance profile


Job TitleLocation
Yoga InstructorNew York, NY
Prenatal Yoga InstructorMinneapolis, MN
Human Resources CoordinatorWashington, DC
Interaction DesignerWashington, DC
Project AssociateWashington, DC
See all 68 job postings

Brandwatch Logo

Brandwatch - Brandwatch is a New York, NY based company that is “all about monitoring what people say about your brand, products, competitors, industry or any related topics.”

See the complete Brandwatch profile




Everlane Logo

Everlane - Everlane is a LA and SF based “luxury clothing design and manufacturing company” that “aims to provide low-cost, high-quality goods by cutting out middlemen.”

See the complete Everlane profile



Grovo Logo

Grovo - Grovo is an NYC based company that “produces one-minute video lessons covering every change to the world’s most popular websites, mobile apps and online tools.”

See the complete Grovo profile


Job TitleLocation
ReceptionistNew York, NY
Market Response RepresentativeNew York, NY
Marketing ManagerNew York, NY
Account ManagerNew York, NY
Product DesignerNew York, NY
See all 13 job postings



Loudpixel Logo

Loudpixel - Loudpixel is a Lansing, MI based “digital consultancy that works with companies and brands to deliver unbiased social media monitoring, measurement and insights.”

See the complete Loudpixel profile


No current job openings.






SEER Interactive Logo

SEER Interactive - SEER Interactive is a Philadelphia, PA based online marketing agency that specializes in SEO, SEM, Analytics, and Conversion Optimization.

See the complete SEER Interactive profile



Green Mountain Coffee Roasters Logo

Green Mountain Coffee Roasters - One of the more interesting success stories in the coffee business is Green Mountain Coffee Roasters, which started as a small coffee shop in 1981.

See the complete Green Mountain Coffee Roasters profile



BlueGlass Interactive Logo

BlueGlass - BlueGlass is a Tampa, FL based company aiming to “change the way companies market themselves online with extraordinary strategies, service and software."

See the complete BlueGlass profile


No current job openings.

Collette Vacations Logo

Collette Vacations - Collette Vacations is a Pawtucket, RI based company that offers “more than 150 expertly designed, escorted tours spanning 50-plus countries."

See the complete Collette Vacations profile



VSCPR Logo

VSCPR - VSCPR is “an award-winning strategic public relations and digital marketing boutique " based in San Francisco and New York.

See the complete VSCPR profile


No current job openings.




Sparkpr Logo

Sparkpr - Sparkpr is a tech focused PR firm that serves big name clients like Bing Travel, Electronic Arts, The Economist, Flickr and more, and they're hiring.

See the complete Sparkpr profile


No current job openings.

National Ability Center Logo

National Ability Center - National Ability Center in Park City, UT uses activities and sports to aid the “the development of lifetime skills for people of all ages and abilities.”

See the complete National Ability Center profile



Congressional Sportsmen's Foundation Logo

Congressional Sportsmen’s Foundation - If you love the sporting life and its intersection with politics, you should consider a job with the Congressional Sportsmen’s Foundation in Washington, DC.

See the complete Congressional Sportsmen’s Foundation profile


No current job openings.


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