In April 2010 BP’s Deepwater Horizon well exploded, sending oil gushing into the Gulf of Mexico and into the news for three months. Boycotts of BP gas stations popped up all across the country as frustration grew over the company’s failed efforts to stop the massive leak. The gushing well wasn’t their only problem, as their public relations efforts continued to make the situation worse according to many. First, they delayed responding at all, allowing the fake and humorous BPGlobalPR Twitter feed to dominate the conversation by relaying the angst of the public. Furthermore, when BP did issue public statements they lacked a show of human compassion, said most public relations experts. President Barack Obama voiced that the money spent on their multi-million dollar national TV spot should have gone to cleanup and compensating devastated fisherman and small business owners. In every company’s history there are public relations crises like this, which is why Public Relations Coordinators exist. A PR Coordinator is in charge of crafting a company’s story to help portray it in a positive light across the media to potential customers every day.
Photo Credit: Flickr user Deepwater Horizon Response
A Public Relations Coordinator works to create and maintain a favorable public image for an organization. They do this by analyzing public opinion towards their company and using this information to help shape their organization’s policies and refine the story they’re crafting about it. As part of building the story, they help coordinate events and promote their company across print, broadcast, and online media.
While a typical day might vary, here are some tasks you’ll probably encounter:
On average a PR Coordinator makes $43,000 per year. Beyond that you can go on to become a Communications Director ($92,000 on average per year), a Publicist ($52,000 on average per year), a Public Relations Director ($92,000 on average per year), or a Public Relations Specialist ($52,000 on average per year).
Here are some hot spots for PR coordinators:
To be a PR Coordinator you’ll generally need a bachelor’s degree in communications, PR, journalism, or marketing. Beyond that employers are looking for people with excellent writing and communication skills. It’s also important that you have interpersonal skills, and that you’re organized, deadline-oriented, proactive, and creative. And finally it’s great to have new media experience–so to get started begin branding yourself across the internet. Create profiles on social media outlets that reflect your own story.
If Public Relations still sounds like your cup of tea, here are a few things you should do to get started.
| Job Title | Location |
|---|---|
| Summer/Co-op Mechanical Engineering Internship for Lumi | Danvers, MA |
| Job Title | Location |
|---|---|
| Marketing & Social Media Guru! | Manhattan, NY |
| Interaction Designer | Los Angeles, CA |
| Senior Engineer... of fun. | San Francisco, CA |
| Senior Engineer... of fun. | San Francisco, CA |
| Lead Web Designer | San Francisco, CA |
| Job Title | Location |
|---|---|
| Full-Stack Web Developer | New York, NY |
| Software Engineer | New York, NY |
| Enterprise Sales Executive | Ventura, CA |
| Quality Control Intern | New York, NY |
| Job Title | Location |
|---|---|
| Paid Search Account Coordinator | Denver, CO |
| Account Coordinator Internship | Denver, CO |
| Account Coordinator | Denver, CO |
| Account Manager | Denver, CO |
| Storyteller – B2B Informational Offer Copywriting Emphasis | Denver, CO |
| Job Title | Location |
|---|---|
| DRG Validation Reviewer | Manhasset, NY |
| Senior Network Contract Manager | Signal Hill, CA |
| University of Colorado Health, Denver Posting | Colorado Springs, CO |
| Coding Education Coordinator | Omaha, NE |
| University of Colorado Health, Denver Posting | Colorado Springs, CO |
| Job Title | Location |
|---|---|
| Clinical Manager / Director | Waltham, MA |
| Physical Therapist | Mountainside, NJ |
| Director of Healthcare Marketing and Business Development | Lansing, MI |
| Associate, Global Partnerships | Stamford, CT |
| Volunteer Receptionist | Stamford, CT |
| Job Title | Location |
|---|---|
| District Manager | Modesto, CA |
| Intern, Analytics | San Francisco, CA |
| Executive Assistant (Atlanta, GA) | Atlanta, GA |
| Intern - Public Policy (Part Time / Fall Term) | Tampa, FL |
| Benefit Consultant - Medicare - BATON ROUGE, LA - PR | Baton Rouge, LA |
| Job Title | Location |
|---|---|
| Copywriter | Los Angeles, CA |
| Agent Marketing Manager | Chicago, IL |
| Boston Summer 2013 Internship Program | Boston, MA |
| Research Coordinator - Psychometrician | Philadelphia, PA |
| Copy Editor | Boston, MA |
| Job Title | Location |
|---|---|
| Sales Professional | Norwalk, CT |
| Associate Product Development Mgr, Food, Drug, Mass | South Deerfield, MA |
| Order Processor - 2nd Shift | South Deerfield, MA |
| Social & Mobile Marketing Manager | Boston, MA |
| Vice President, Retail Activation | South Deerfield, MA |
| Job Title | Location |
|---|---|
| Property Tax Junior Intern | Philadelphia, PA |
| Property Tax Intern | Philadelphia, PA |
| Unclaimed Property Tax Intern | Chicago, IL |
| Site Support Specialist | Chicago, IL |
| Transaction Advisory Services Analyst | San Francisco, CA |
| Job Title | Location |
|---|---|
| Marketing Coordinator | Philadelphia, PA |
| Cancer Reg Abstractor - Lisle - Part time | Lisle, IL |
| Affordability Planning / Lifecycle Cost Engr | Tucson, AZ |
| Training Specialist III | Austin, TX |
| SEO Associate | San Diego, CA |
| Job Title | Location |
|---|---|
| Executive Assistant | South Burlington, VT |
| Senior Administrative Assistant - Engineering | Reading, MA |
| Production Planning Manager | Waterbury, VT |
| Technology Recruitment Lead | Reading, MA |
| KEURIG:Marketing Manager, Merchandising | Wakefield, MA |
| Job Title | Location |
|---|---|
| Social Media, Facebook & Twitter Marketing Intern | Tampa, FL |
| Job Title | Location |
|---|---|
| Account Coordinator | Pawtucket, RI |
| Vice President of Marketing | Pawtucket, RI |
| Reservations / Ticket Agents | Pawtucket, RI |
| Reservation Operations Coordinator | Pawtucket, RI |
| Account Coordinator | Pawtucket, RI |
| Job Title | Location |
|---|---|
| PR Rock Stars Wanted for Fast Growth, Creative Agency! | San Francisco, CA |
| Wanted: Experienced Rock Stars, Storytellers and Game Changers | San Francisco, CA |
| Job Title | Location |
|---|---|
| Sales Executive | New York, NY |
| Restaurant Manager - Jason's Deli | San Marcos, TX |
| Software Sales Representative | New York, NY |
| Technical Architect | Boston, MA |
| SUMMER 2013 INTERNSHIP PROGRAM | New York, NY |
| Job Title | Location |
|---|---|
| Consumer Insights Intern | New York, NY |
| Marketing Intern | Los Angeles, CA |
| Branded Entertainment Interns NY | New York, NY |
| Hearts and Foxes Editorial Internships – Los Angeles | Los Angeles, CA |
| PureVolume Editorial Intern | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Direct Sales | Littleton, CO |
| Architect – ASR9K | Sunnyvale, CA |
| Urgent Care Physician Assistant / Nurse Practitioner | Greece, NY |
| Maintenance Technician | Elizabethtown, KY |
| Cisco Voice Network Engineer | Louisville, KY |
| Job Title | Location |
|---|---|
| BDC Specialist/ Internet Sales | Palmer, MA |
| Retail Sales Clerk / Cashier Hiring Event | Bloomington, IN |
| Product Manager, Email | Buffalo, NY |
| HEALTHCARE RECRUITER | Omaha, NE |
| ACCOUNT MANAGER | Kansas City, MO |
| Job Title | Location |
|---|---|
| IT Analyst Business Intelligence Developer Data Warehousing Full Time 8 Hour Days | Los Angeles, CA |
| Senior Developer | West Hartford, CT |
| IT Analyst Enterprise Data Warehouse Extract Transform Load Developer Data Warehousing Full Time | Los Angeles, CA |
| Investment Professional | Cambridge, MA |
| IT Analyst Enterprise Data Warehouse Database Administrator Data Warehousing Full Time Days | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Associate Editor | New York, NY |
| Editorial Intern | New York, NY |
| Community Director | New York, NY |
| Job Title | Location |
|---|---|
| Product Designer - UI/UX Designer | New York, NY |
| Junior Visual Designer | New York, NY |
| Technical Project Manager/Scrum Master | New York, NY |
| Summer ff Fellows | San Francisco, CA |
| Pedagogy and Research Intern | New York, NY |
| Job Title | Location |
|---|---|
| Editor, Healthcare Materials, AHRQ | Rockville, MD |
| Media Relations/Marketing for AHRQ | Rockville, MD |
| Graphic Designer at AHRQ | Rockville, MD |
| Operations Associate | Washington, DC |
| Senior Quality Engineer | Indianola, PA |
| Job Title | Location |
|---|---|
| Research Assistant | Gaithersburg, MD |
| Senior Director Donor Care | Gaithersburg, MD |
| Anthropology of Aging. Fall Quarter 2013 | Santa Clara, CA |
| Chief Development Officer | Kanab, UT |
| Web Marketing Manager | Gaithersburg, MD |
| Job Title | Location |
|---|---|
| Software Quality Assurance Engineer | Denver, CO |
| Job Title | Location |
|---|---|
| Summer Intern | New York, NY |
| Editorial Assistant | New York, NY |
| Recruiter | Atlanta, GA |
| Production Editor | New York, NY |
| Senior Media Editor | New York, NY |
| Job Title | Location |
|---|---|
| Design Intern | Los Angeles, CA |
| Vintage Intern | Los Angeles, CA |
| PREFERRED STAFFING in partnership with Nasty Gal Immediate | Louisville, KY |
| Accounts Payable Specialist | Los Angeles, CA |
| Associate Merchandise Planner - Non Apparel | Los Angeles, CA |
| Job Title | Location |
|---|---|
| Digital Production Artist | New York, NY |
| Associate Director, Digital Production | New York, NY |
| Media Planner | New York, NY |
| Senior Social Media Specialist (PR Experience Required) | New York, NY |
| Digital Copywriter | New York, NY |
| Job Title | Location |
|---|---|
| Strategic Marketing Analyst | Foster City, CA |
| General Editor | Louisville, KY |
| Content Editor | Foster City, CA |
| Senior Marketing Analyst | Foster City, CA |
| Media Associate - Search Engine Marketing (SEM/PPC) | Pleasant Hill, CA |
| Job Title | Location |
|---|---|
| Summer MBA Internship – Analytics | Philadelphia, PA |
| AutoCAD Drafter / Operator | Fairfield, NJ |
| App Sales Rep- Retail Vertical | New York, NY |
| Transportation Manager - Retail | Philadelphia, PA |
| Anthropologie: Jr. Art Director Print (7705) | Philadelphia, PA |
| Job Title | Location |
|---|---|
| CARDIAC CATH LAB TECHNOLOGIST / CARDIOVASCULAR TECH | Connecticut |
| Reliant Medical Group- Neurology Advanced Practitioner | Worcester, MA |
| Full time Advanced Practitioner Needed at Reliant Medical | Worcester, MA |
| Shipping Clerk II | Houston, TX |
| Opening in Behavioral Medicine | Worcester, MA |
| Job Title | Location |
|---|---|
| Scrum Master - Relocation to Panama City, FL | Phoenix, AZ |
| Copywriter | Orlando, FL |
| Product Owner Digital Framework Consumer Digital Technology | Portland, OR |
| Sales Representative | Fredericksburg, VA |
| Inside Sales Representative | Orem, UT |
| Job Title | Location |
|---|---|
| Brand Experience Intern | Minneapolis, MN |
| Public Relations Manager | San Francisco, CA |
| Public Relations Manager | San Francisco, CA |
| Media Buyer | Minneapolis, MN |
| Finance Intern - Available May 2013 | Sartell, MN |
| Job Title | Location |
|---|---|
| Senior Account Executive, Ketchum Sports & Entertainment | New York, NY |
| Verizon Wireless Sales Consultant (Hourly Wage+ Commission $18K to $50k) | Hailey, ID |
| Account Executive, Consumer Food | San Francisco, CA |
| Vice President- Ketchum SF | San Francisco, CA |
| Corporate Communications Intern | New York, NY |
Check out the latest job and internship postings in public relations.
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