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Originally posted by Willy Franzen on September 21, 2012. Updated through a sponsorship agreement.
Posted by Willy Franzen on September 21, 2012. Positions below updated every five minutes.
|Director of Facilities||New York, NY|
|Publisher Account Executive - Video||New York, NY|
|Yield Analyst||New York, NY|
|Software Engineer||Mountain View, CA|
|Account Executive, DSP||New York, NY|
|Graphic Designer||New York, NY|
|VP, Media||Westport, CT|
|Video Product Manager, MediaOS||New York, NY|
|Programmatic Account Manager||New York, NY|
|Data Scientist||Boston, MA|
I sometimes get embarrassed by how many screens I use at once. I have legitimately browsed Facebook on my phone while I was sitting on the couch watching tv with my laptop on my lap and my iPad tuned into MLB.tv. Just typing that kind of makes me feel like an idiot, but that’s the way it is now. This provides an interesting dilemma for advertisers. When we only had one screen in the house (the tv), they didn’t get 100% of our attention. Now there’s a good chance that we won’t even notice the ad on the channel that we’re watching. Tremor Video is a New York, NY based company that is working hard to increase engagement with video advertising, and one way they’re doing it is by hitting you on every screen you own. Their mission is “to bring the certainty of science to brand marketing,” and it sounds like they’ve developed some pretty cool technology to do that.
To understand what Tremor Video (TV for short) is all about, you should read The Televisionary Manifesto. It’s a very short treatise on why they think video is so important and how they see the interaction between television and other forms of video content. Video advertising used to be easy because audiences were captive. That’s not the case anymore, so now advertisers must convince consumers to start watching or keep watching. Tremor Video has some pretty cool ways of doing that, and you can see them in action in their Ad Lab. If you’re impressed by Tremor Video’s work, you should then head over to their Careers page. They have some great opportunities available including:
Give these jobs a look, but don’t be disappointed when you don’t see a video ad for them pop up.
Links to Help You Begin Your Research
What have you heard about Tremor Video?