by Willy Franzen on September 9, 2009
It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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United Kingdom
by Willy Franzen on January 16, 2009
For a long time fruit juices other than orange juice (and prune juice) were largely the domain of young children. I’m not sure why this was, but I still to this day feel like a kid when I drink juice. Over the past few years we’ve seen juice gain in popularity – not grape or apple juice, but more exotic juices like pomegranate, cherry, and acai. POM Wonderful has been one of the companies that profited the most from the upswing in adult juice consumption. Maybe it’s all of the health benefits of the pomegranate that is convincing adults to hit the juice. It’s hard to not like something that improves cardiovascular and prostate health while also improving erectile function. Not to mention that pomegranates are loaded with antioxidants. With those health benefits and great marketing, POM Wonderful is primed for continued success – they’re the largest producer of pomegranates in the United States.
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by Willy Franzen on January 13, 2009
I hate shoes. Ok, that’s not really true, but after spending a week in Aruba over the holidays, it was a sad realization for me when I had to put my sneakers back on for the trip home to Chicago. I appreciate that I have boots that keep my feet warm and dry, slippers that are extremely comfortable, and basketball shoes that give me enough ankle support to prevent a sprain, but I still prefer the feeling of sand between my toes. I’m lucky. It’s a luxury to be able to enjoy the feeling of being shoeless. There are a lot of children who don’t know what it’s like to have a good pair of shoes to protect their feet. TOMS Shoes is a Santa Monica, CA based company that is trying to change that. They’re a shoe company, but they’re more than that. For every pair of shoes that TOMS Shoes sells, they give a pair of shoes to a child in need. So far, they’ve given over 200,000 pairs of shoes to children in places like Argentina, Ethiopia, and South Africa via “Shoe Drops.” They say that “changing life begins with a single step…” and we have to agree.
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by Willy Franzen on November 26, 2008
Since Thanksgiving is tomorrow, I have cooking on my mind. I’m trying to make sure that I have everything that I need, because Thanksgiving Day always comes with some essential ingredient or cooking implement missing. A run to the store for an ingredient usually isn’t a problem, but a meat thermometer or baster can be a little tougher to find. That’s why you might want to make a day before Thanksgiving stop by Williams-Sonoma, and while you’re at it, you might want to think about what kind of jobs they offer. In case you’re not familiar with Williams-Sonoma, they’re “the premier specialty retailer of home furnishings in the United States.” Their brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PB Teen, Williams-Sonoma Home, and West Elm, and they “cover every room in the house: from the kitchen to the living room, bedroom, home office, and even the hall closet.” Williams-Sonoma, the brand, is best known for kitchen wares, which is why I associate them with Thanksgiving.
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by Willy Franzen on November 24, 2008
I don’t recall having any friends in college who sent out their own holiday cards, but if you’re planning on sending out cards, you better get on it. Christmas is 31 days away. My family always tried to send out Christmas cards, but it usually resulted in a fight between my sister and me over which picture to use – if we could even get along long enough for a picture to be taken (yes, we were both in college at this point). With my sister’s and my being difficult and my mom’s procrastinating ability, Christmas cards almost inevitably became New Year’s cards, which typically arrived well after New Year’s. I’m not sure that Mountain View, CA based Tiny Prints could have helped with conflict resolution between my sister and me, but they can make it ridiculously easy to produce a beautiful holiday card.
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web development
by Willy Franzen on September 11, 2008
Artists and record labels are starting to realize that live music is a great way to stay profitable. Although the digital download business is seeing amazing growth, the idea that people should pay for songs has pretty much gone out the window. If you can fill up a venue with adoring fans (who paid an arm and a leg for tickets) and sell them t-shirts, posters, and whatever else people buy at concerts, you can still make a lot of money. If this trend continues Live Nation should be primed for success, they have the “most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web.”
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by Willy Franzen on May 29, 2008
Most people like shoes. They protect your feet, offer support, and keep you warm. Some people love shoes – love them to the point that their loved ones (not the shoes) are likely worried about them. Oddly enough, the people who deeply love shoes often seem most interested in shoes that barely protect their feet, offer little support, and provide little or no warmth. We don’t really get that. Zappos.com puts these people to shame. As a company they have a shoe obsession that is far worse than that of the most Sex and the City addicted, Daily Candy reading, New York City fashionista. Why do we say that? Because Zappos.com is obsessed with everything shoes, not just the shoes of some designer whose name you’re supposed to know.
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by Willy Franzen on May 12, 2008
Some people love grocery shopping, some people hate it, and most people don’t have time for it. If your college campus was anywhere near a Wegmans, then you probably made time for the supermarket; however, once you start working a full-time, entry-level job in a city with no Wegmans, grocery shopping will likely become an imposition. That’s where FreshDirect steps in. They deliver fresh, affordable food to your doorstep quickly.
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by Willy Franzen on April 14, 2008
If you consider going fishing after work and being in bed by 10 a night well spent, then working at Orvis will be perfect for you. Ditto if you enjoy helping your co-workers train their dogs on your lunch break. How do I know? I spent the summers after my sophomore and junior years as an intern in the Human Resources Department. Why did I pick Orvis? Because I am a life long fly fisherman and I love their products.
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by Willy Franzen on February 12, 2008
We want our readers to be our Valentines this year, so the next three days are going to be devoted to jobs that have something to do with Valentine’s Day. We love our devoted readers (as does Better World Books), and we want to know that you love us too! Show us by becoming a Facebook Fan, subscribing by RSS, or signing up for our daily e-mails. We hope that our posts over the next three days don’t just give you great ideas for your job search, but also help you come up with last minute ideas to let that special someone know that you love them. And for those of you who just can’t stand Valentine’s day, why not browse through our archives of entry-level jobs to see what you’ve missed.
I first learned about ProFlowers during my freshman year of college. I didn’t have a Valentine, but I wanted to send my mom flowers to let her know that although I had moved away, I hadn’t forgotten about her. During my junior year, I finally got a girlfriend and realized that I was in the awkward situation of having to do Valentine’s Day only a month into my new relationship. I really liked this girl, so I wanted to do my best to impress her. I had an exam and an essay due on the 15th, but that wasn’t going to stop me from executing my plan for a perfect first meaningful Valentine’s Day. The only easy part was picking out an arrangement from ProFlowers and having them delivered directly to her dorm room. I barely got everything I had to do done as the day flew by, and my chronically over-punctual self had to delay picking my new girlfriend up for our date by half an hour.
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by Willy Franzen on November 30, 2007
You know the feeling – it’s hot, wet, sticky and feels like it weighs about 6 lbs. So you change shirts during practice. Twice. That’s three shirts in one practice. You practice 5 days a week. That’s a lot of laundry. How would you like to work for a company founded out of a strong disdain for wet t-shirts (no, not the kind you might find on Spring Break)? Kevin Plank started Under Armour in 1995 with the idea of making better t-shirts to wear under his uniform while he played for the University of Maryland Football Team. With a great product and a little luck, Under Armour has become an essential piece of an athlete’s wardrobe in what was seemingly a saturated market.
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