Posted by Willy Franzen on May 19, 2014. Jobs updated daily.
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Businesses are always looking for ways to extract more value from their customers. Sometimes this means “sharing” customers with other businesses. I’m sure you’ve seen (and probably ignored) plenty of cross-promotional offers. The problem is that they often get in the way of what I’m trying to do right now. Maybe I’d actually take advantage of them if they were made a little more seamless. That’s what Cartera Commerce is doing. They are a Lexington, MA based company that offers “a comprehensive, fully-managed, performance-based offer platform for card issuers, frequent flyer programs and merchants.” What does this mean? I get offers through bank cards, credit cards, and loyalty programs. I can opt in with a click or a tap, and all I that I have to do to redeem the offer is use my card.
If still a little fuzzy on how it works for consumers, take a look at this simple overview of how it works. Cartera’s network already reaches more than 150 million people through partnerships with “two of the three largest financial institutions, all five of the largest airlines, and top loyalty programs.” Companies are excited to work with Cartera because it allows them to more fully monetize their own marketing channels. And because customers are getting deals and rewards, they are less likely to be annoyed by the additional marketing messages coming from trusted sources. If you think this is pretty cool, check out Cartera Commerce’s Careers page. Right now they’re looking for a Merchandising Specialist.
Links to Help You Begin Your Research
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