Posted by Willy Franzen on January 30, 2012. Jobs updated daily.
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Having written profiles on more than 1,500 companies, I start to see the same stories over and over again. Some business models are just better than others, and those are the ones that seem to keep popping up. One of the most effective models these days is based on providing a free online resource to help save people money and using affiliate programs to monetize the traffic. Sites like Slickdeals, Fatwallet, Savings.com, ShopAtHome.com, CouponCabin, and WhaleShark Media have all taken that approach and succeeded. Vertive is another. They’re based in Austin, TX, and they were founded “to provide search engine marketing consulting and affiliate marketing services.” They eventually started building their own web properties, and that turned out to be way more profitable than consulting. Vertive’s biggest property is Offers.com, but other properties include DailyDeals.com, CouponCodes.com, and Subscription.com.
Because their properties are separate brands, the Vertive.com website is solely dedicated to providing information about the company. Luckily, the information is by no means generic. Vertive actually offers a pretty good look at how their business works. The section title How We Do It is especially good at describing Vertives’ approach to performance marketing. They also provide some good information on what it’s like to work at Vertive. If you like what you see, then you’ll want to check out Vertive’s Jobs page. Right now they have a good number of opportunities that are suitable for new or recent grads including:
Even if Vertive isn’t a good fit for you, it’s worth spending the time to learn about their business. The performance marketing model is… performing extremely well lately. It’s time that you understand how it works.
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