Rainbow USA Logo

Rainbow USA is a Brooklyn, NY based retailer that offers an “assortment of clothing for juniors, plus sizes, and children."


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Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”

Somewhere Over the Rainbow

In addition to the Rainbow brand, Rainbow USA also has a latin-focused brand called Marianne. Both brands seem to be built on the belief “that every woman, regardless of shape or size, should enjoy fun, fashionable, and feminine clothing at an affordable price.” I can’t tell you much more about them because fashion retailers tend to have pretty sparse websites, and Rainbow USA follows that trend. The best way to get a feel for the brand is to visit one of their shops or browse their online store. You won’t find any more context on Rainbow USA’s Jobs page, but there are some great opportunities posted for new or recent grads including:

There are also a TON of jobs in their retail locations.

Links to Help You Begin Your Research

Do you shop at Rainbow?


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