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ShopHQ, based in Eden Prairie, MN, creates “the ultimate interactive shopping experience by uniting live TV, online and mobile shopping opportunities with social media engagement."

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Despite my early fascination/obsession with infomercials, I don’t think that I’ve ever bought something directly from tv. I just can’t do it. Doesn’t feel right. For me there’s some sort of stigma around buying off of tv, but I’m certain that there are plenty of people who have a different opinion. Take for example the 1.2 million customer that buy from ShopHQ. In case you’re not familiar, ShopHQ is an Eden Prairie, MN based company that creates “the ultimate interactive shopping experience by uniting live TV, online and mobile shopping opportunities with social media engagement across a variety of outlets including Facebook, Twitter and Pinterest.” They used to be known as ShopNBC, and you probably have their channel on your tv (they reach 86 million homes).

Job Shopping

Home shopping used to mean buying off of the tv, but the Internet has really changed that–even though it’s more akin to catalog shopping. Today people watch tv with laptops, tablets, and smartphones in their hands. They call this a “multi-screen” experience, and it’s a perfect way to sell people stuff. ShopHQ combines their tv channel with online complements to sell products in the following categories: jewelry, watches, consumer electronics, apparel, health and beauty items, home decor and collectibles. It’s an interesting business, and if you’d like to be part of it, check out ShopHQ’s Careers page. Right now they’re hiring for the following positions:

That last one would be pretty cool, huh?

Links to Help You Begin Your Research

Have you ever tv shopped?

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