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Originally posted by Willy Franzen on November 4, 2013. Updated through a sponsorship agreement.
Posted by Willy Franzen on November 4, 2013. Positions below updated every five minutes.
I cook a lot, but with Thanksgiving only a few weeks away, it’s time to make sure my skills are as sharp as my knives (doesn’t that sound like a promo for some silly cooking show?). Most of my culinary skills are semi-self-taught. Television, cookbooks, and lots of dinners out have exposed me to all kinds of new concepts, but the Internet is where I go to get the definitive answer on how to cook what I want to cook. Often all it takes is a Google search to find what I’m looking for, but sometimes I want to get new ideas. My go to is Serious Eats, but today I found a new site with a similar approach. The company is called Food52, and it’s a New York, NY based online community that brings “cooks together from all over to exchange recipes and ideas and to support each other in the kitchen.” (Side note: Food52 and Serious Eats are celebrating the the one-in-70,000-ish-years holiday of Thanksgivukkah with a cook off.) In their first few years they’ve been able to reach millions of people and get them talking about food, which is no small feat.
The cornerstone of Food52 is its content (and the community plays a big role in generating that content). They have columns on a range of topics, all kinds of recipes, ongoing contests, and even a “hotline” to get urgent food questions answered. Most content focused site are monetized through advertising, and Food52 is no exception. However, Food52 has recently moved in a new direction. They added a part of their site called Provisions, which is a place to buy food items and kitchen gear (you can get $10 off with this link). It’s an interesting idea, and I hope it works. We’re seeing more and more companies merge editorial with e-commerce, and I think it’s a great model. If you agree, take a look at Food52’s Careers page. Right now there are some great opportunities including Advertising Account Manager, Merchandising/Sourcing Person, Prop Stylist, E-mail Marketing Manager / Marketing Analyst, and Customer Care Manager. If you’re more interested in the content side, there are internships that might catch your interest.
Links to Help You Begin Your Research
Want to try some of Food52’s favorite products? Here’s $10 off their Provisions.