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Stitch Fix is a San Francisco, CA based company that is using strong curatorial talent to sell clothing and accessories to women.

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There’s no doubt that we’re in the middle of the second phase of e-commerce. The first stage was all about helping you find and buy the stuff that you want or need online. Amazon has that mostly covered, and there are plenty of retailers who fill in the gaps. But what if you want shopping to be fun? It’s all about discovery, which is why sites and companies that help you find interesting products are so popular right now. The term “curation” is being used a lot, and I think it’s appropriate. Stitch Fix is a San Francisco, CA based company that is using strong curatorial talent to sell clothing and accessories to women. They’re like a Trunk Club for women in that they send you a box of stuff (as often as you’d like) based on your response to style survey questions, and you can choose to keep as much or as little of it as you like.

Get Your Fix

This kind of shopping is unusual for a lot of people, but it’s great for those who don’t have time to get out to a bunch of stores. Here’s a video that gives a more in-depth look at what Stitch Fix offers.

Stitch Fix charges a $20 “styling fee” for each box that they send, but you can use it as a credit towards purchasing the items. You ship back what you don’t want (postage is on them), and you only get charged for what you keep. Apparently they have “gobs of paying customers,” so they must offer good choices. A $20 styling fee wouldn’t fly unless there was a pretty high likelihood that you’d buy one of the five items in the box. People have been selling clothes for a long time, so I think it’s exciting that Stitch Fix has found a new way to do it. If you’re digging what Stitch Fix is doing, you should check out their Jobs page. But don’t be dismayed when you see that it only links to StitchFixJobs.com, which is only for Software Development jobs. It turns out that Stich Fix also has this Jobs page, which shows openings for a Junior Stylist and a Merchandise Coordinator. These look like awesome opportunities, so give them a shot.

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Would you try Stitch Fix?

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