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Coldwater Creek is a multi-channel "specialty retailer of women's apparel, jewelry and accessories" that started as a one-room mail order business.

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Right after I graduated college, I started investing in the stock market. I’ve more than doubled my money since then, which means that I made some pretty good decisions. One stock that I was considering at the time was CWTR. It was around $45 back then, and I thought that I had a few good reasons to believe that the stock would go up from there. Luckily, I didn’t buy. The stock is now at less than $4 per share–and that’s after a 4 for 1 reverse stock split. I’m glad that I avoided that -98% return on investment. While Coldwater Creek, which is based in Sandpoint, ID (with a design center New York, NY), has certainly struggled over the past 6 years, that doesn’t mean that you should overlook the potential opportunity. The multi-channel “specialty retailer of women’s apparel, jewelry and accessories” started as a one-room mail order business. They obviously had an amazing growth period that took them to going public, and now it’s time for them to get back on track.

Step into the Coldwater

I have a habit of only writing about fast growing startups and obviously successful companies, but the opportunities for rapid growth and interesting work can be exceptional at “broken” companies. I’m not the one to tell you why Coldwater Creek is struggling after having so much success building a brand for middle-aged women (their models don’t look young, and I find that clothing companies usually use younger models than their target customer), but here’s an article from 2008 that touches on some of the likely reasons. And here’s a more recent article on how Coldwater Creek is trying to regain profitability. If you really want to learn more about the company, look over their product lines on their website and then check out their Investor Relations page. Maybe you can even stop into one of their stores. The good news about Coldwater Creek is that they have quite a few job openings for new or recent grads including:

There are also a ton of opportunities at Coldwater Creek’s retail locations all across the country.

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