Tory Burch Logo

Tory Burch, which is based in New York, NY, calls itself “a luxury lifestyle brand defined by classic American sportswear."

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There are some brands that you instantly recognize even though you have no real connection to them. Usually this is a product of lots of advertising over a long period of time. People who don’t drink soda know Pepsi, and people who don’t own cars know GEICO. So how does a women’s lifestyle brand that was only launched in 2004 become iconic to a 27 year old guy whose fashion sense is based on what Bonobos sells? I’m not quite sure how Tory Burch did it, but I’m pretty sure that their big, bold logo has something to do with it. If you’ve ever walked by one of their stores or seen someone wearing Tory Burch, there’s no way that you could have missed who the designer was. Maybe positioning has something to do with it too, as Tory Burch, which is based in New York, NY, calls itself “a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point.” That sounds like a recipe for success to me.

A Story About Tory

If I haven’t already made it clear, I’m not the person to tell you all about Tory Burch (the person or the brand). Luckily, their About page gives a really nice overview of the company, and they also have a company timeline to help you better understand how the brand has gotten to where it is in 8 years. Those of you who are interested in a career at Tory Burch likely already know this, but their offerings include clothing, shoes, handbags, and accessories. You should check out their website if you want a closer look. If you were a big Tory Burch fan already or I’ve somehow convinced you with my in-depth knowledge of the brand, then head over to their Careers page. They have some opportunities that look like a great fit for new grad (there are also a lot of retail opportunities) including:

These look like really great jobs, so don’t pass them up.

Links to Help You Begin Your Research

Is Tory Burch’s logo super recognizable to you too?


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