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Hayneedle is based in Omaha, NE and “has become one of the nation’s largest online retailers, offering more than 3,000 brands and nearly 2 million products for the home.”

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It almost seems that a person’s comfort with buying something online has an inverse relationship with the item’s size. Books, digital goods (size = 0), and clothing are no brainers these days, but people still seem to prefer an in-person experience when it comes to furniture, cars, and homes. I guess it could be based on cost too. Either way, some things are easier to sell online than others. Home furnishings, decor, and outdoor furniture fall somewhere in the middle, but online will win eventually. Hayneedle is definitely pushing for it. They are an Omaha, NE based company that “has become one of the nation’s largest online retailers, offering more than 3,000 brands and nearly 2 million products for the home.” It all started with Hammocks.com, and they just kept adding niches.

What’s a Hayneedle?

There used to be a ton of sites like Hammocks.com. Individuals would open up a niche site and start selling to a pretty narrow audience. As bigger players started to enter the niches, the little guys pushed out. The people behind Hammocks.com didn’t want that to happen so they added new categories under the name NetShops. That eventually became Hayneedle. You can check out their site to see all of the products that they offer today. If their merchandise fits your rase, take a look at the Hayneedle Careers page. They have some great opportunities including Accounts Payable Associate, Associate Buyer, Customer Advocate, Editor, E-mail Service Specialist, and Internet Retail Associate.

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