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Charming Charlie is a Houston, TX based “fashion accessories retailer” with more than 200 stores across the country.

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As commerce continues to move online, selling things in a retail setting is becoming more and more about offering an experience. Apple is the ultimate example of this–whenever you walk into one of their stores you’re instantly surrounded by excitement. That’s exactly what Charming Charlie is going for. They’re a Houston, TX based “fashion accessories retailer” with more than 200 stores across the country. Their “in-store experience features a breath-taking volume and variety of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find.” It’s something that they’ve been working on since 2004, and they seem to be getting it right.

Are You a Charmer?

I’ve never even seen a Charming Charlie store, but apparently there’s one within walking distance of where I live. The stores get great Yelp reviews, so they must offer an exceptional experience. To get a sense of what it’s like, take a look at this video (click here if it doesn’t load):

Charming Charlie doesn’t sell anything online, so it really is all about retail (though you can browse some of their product lines on their website). To truly understand Charming Charlie’s business, you’ll have to step into one of their stores. Do that, then check out their Careers page. Right now they’re looking for:

They also have separate job postings for retail, managerial, and distribution center positions.

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Have you shopped at a Charming Charlie store?

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