Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.
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Considering a job in Sales but lacking experience? SinglePlatform is hiring and training 50 new grads.
Lifting weights is one of the best things that you can do for physical fitness. Strength training can have amazing effects on its own, but you can get extraordinary results when you combine your training with proper nutrition. There’s a next step if you really want to get serious: supplementation. There seems to be a supplement for everything, from gaining muscle to improving brain function. And if there’s a name that you think of when you think of supplements, it has to be GNC. They’re a Pittsburgh, PA based worldwide retailer of health and nutrition products that include vitamins, supplements, minerals, herbs, and more. If you’re looking to get more out of your body, there’s something at GNC that will at least claim to help you do it.
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Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.
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I remember when I used to get excited about catalogs coming in the mail. The ones from Orvis were always my favorite. They had great photos, interesting stories, and products that I was dying to buy. As the catalog business has moved online, a lot of the art has been lost. It’s not that the web isn’t capable of offering a wonderful catalog experience, it’s just that the constraints of selling on the web (SEO, conversion rate optimization, content management systems, etc) push companies to take a different approach. Luckily for those of us who care, the catalog isn’t dead. Zmags is a Boston, MA based company that has built “the only rich media platform that brings commerce into the digital catalog.” They enable brands to build interactive catalogs that offer an even better experience than paper catalogs–and they can be consumed on all kinds of technology including phones, tablets, and computers.
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I’m not big on St. Patrick’s Day, but judging from the number of people that I’ve seen dressed in green today, I’m about the only one who isn’t. It gets pretty ridiculous here in Chicago, and I’m sure it does in quite a few other cities. It makes me wonder what people from Ireland think of the way Americans celebrate the holiday. I’m sure some of the people who have been helped by the Irish International Immigrant Center in Boston, MA have an opinion. It’s a non-profit organization that “has supported Irish immigrants since 1989 and has grown into a multiservice center for people from 120 countries helping them find their place in our multicultural society.” While most of us think about Irish immigrants coming to America in the 1800s, there are certainly still people immigrating. That’s why the Irish International Immigrant Center exists.
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I think it’s pretty mind blowing how interconnected the world economies have become during my lifetime. While international trade has existed for many thousands of years, never before have people had to rely so heavily on the production of others half way around the world. I generally think this is a great thing, but many issues come along with the growth. The World Economic Forum is a non-profit organization that was founded in 1971 by Klaus Schwab in Geneva, Switzerland to be “committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.” The World Economic Forum, which also has offices in New York, NY and Beijing, China, is probably best known for its annual meeting at Davos where they bring together some of the world’s most important leaders to engage on some of the most pressing issues.
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There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.
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The word “results” is extremely common in the business world, but you don’t hear it as much in the non-profit world. That is changing, but I still hear a lot of my friends griping about how ineffective the non-profits they’ve worked in have been. My guess (and hope) is that that’s not a problem at Results for Development Institute in Washington, DC considering that they have “results” in their name. They’re a non-profit organization that “delivers policy analysis, critical information, decision-making tools, and policy advice for governments, civil society organizations, and external funders to use to reduce poverty and accelerate social and economic progress in low and middle income countries.” It’s all about finding the levers that will deliver the highest impact and then finding the right way to pull them.
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I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.
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There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
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When I was a kid, I had a huge baseball card collection (actually, I still have it). I never seriously collected any other sports cards, but I did have a phase where I collected a Marvel cards. I haven’t thought about those cards for years, but when I came across the name Wolverine Trading, they instantly jumped back in mind. Unfortunately, Wolverine Trading, which is based in Chicago, IL, doesn’t have anything to do with superheroes–though they may consider themselves financial superheroes. They are a “diversified financial institution specializing in proprietary trading, asset management, order execution services, and technology solutions.” Those are all just big words for making money by combining technology with knowledge of the financial markets.
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They say that you can’t forget how to ride a bike, but I’m giving it my best try. In elementary and early middle school I was constantly riding around town. I picked up inline skating for a year or two after that, and never got back on the bike. Now I tell people that I hate bike riding. I don’t actually hate it, but as I mentioned in my post on Niner Bikes, I love seeing people’s reactions to that statement. My twelve year old self would be disappointed that I don’t even own a bike, let alone a cool brand like a Cannondale or Specialized. Luckily for Specialized, they’ve been able to grow an impressive business without me as a customer. They’re based in Morgan Hill, CA, and from what I can gather their annual revenue is measured in hundreds of millions of dollars (but I can’t find a reliable source on that). That’s impressive considering that it all started in 1974 when founder Mike Sinyard sold his “old VW Microbus for $1,500 and used the money to fund a cycling trip through Europe.” That led to importing Italian bicycle parts into the United States, and a business was born.
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I took a Career Development course in college. It was 2 credits pass-fail and met twice a week for half the semester. I figured that it was a good way to fill out my schedule, but it ended up being “the hardest class I took in college.” I wish I could say it was because it was so intellectually demanding, but it was actually because the work was so tedious and mind-numbing. To pass the class we had to submit a four-inch thick portfolio of all of our homework and reading notes (yes, reading notes in college). The class was entirely process-oriented and taught me nothing relevant to actually getting a job. The lowest point was when the class met in a special room and the professor asked us to close our eyes and envision our future lives as she played some weird new age music. She then handed out blank pieces of paper and small packs of Crayola crayons. She asked us to draw the future we envisioned. I AM NOT KIDDING (and the drawings went in our portfolio). What a waste of good crayons. Crayola is based in Easton, PA, and they were founded in 1885 as Binney & Smith, an industrial pigment supplier. They quickly got into pencils, chalk, and crayons, which built them into one of the most recognizable brands in America.
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I’ve always wanted to see a mountain lion in the wild–as long as it’s not stalking and about to eat me. They’re amazingly strong, athletic animals, and they have a serious mythology surrounding them. That’s why they’re called by so many names including panther, catamount, ghost cat, painter, and PUMA. It’s an appropriate name for a “sportlifestyle” company that “designs and develops footwear, apparel and accessories.” By bringing together sports and fashion, they’ve built an iconic brand that is known all over the world. What I find odd about PUMA is that they were founded in Germany in 1948 and are based in Herzogenaurach, Germany (with their USA headquarters is in Westford, MA). I find that strange because pumas are very much American cats, but I guess plenty of American companies use foreign animals in their branding.
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Now that Christmas is over, it’s time to play with your toys! I may be an adult, but toys still make up a significant part of the gifts I get. I’m hoping that never changes. While LEGOs weren’t on my Christmas list, I’m sure that plenty of kids and adults were thrilled to get them yesterday. That’s why we’re going to take a look at The LEGO Group, a Billund, Denmark based family-owned company (with a number of U.S. locations) that has built a billion dollar business on little colored plastic blocks. Much to the dismay of some LEGO enthusiasts, the growth has come through increasingly more complex sets and lots of cross-branding, but the magic of a bucket full of random LEGO pieces and endless opportunities still exists.
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It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.
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In March of 2009 I got an e-mail that looked a lot like the spam you typically see when you’re a webmaster with a publicly listed e-mail address. When someone refers to my site as onedayonejob.com, it gives me the hint that the e-mail was probably automated and that I should send it to my Junk folder. But I was still intrigued by the following sentence: “I am reaching out to see if you will be interested in selling your site and would like to discuss potential acquisition opportunities with us,” so I followed up. Over the next few months I traded e-mails with a guy who works at QuinStreet about potentially selling the site, but we never even made it to the offer stage. The reason that the Foster City, CA based company was interested in One Day One Job is that they’re one of the leaders in vertical marketing and online media. They have tons of online properties, and they use them to market and generate leads for other businesses. They’ve been at it since 1999, so they’ve been around the block a time or two.
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When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”
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On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.
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The University of Chicago has five job openings that are perfect for recent grads. Check them out here.
I’ve always been fascinated by wildlife. Every time I see a species that I’ve never seen before in the wild, I get excited. So I find it upsetting that so many amazing animal species are in danger of extinction. I realize that some extinction is natural, some is caused indirectly by man, and some is caused directly by man. It’s that last group that is most worrying. There is currently a $5-10 billion worldwide trade in illegal wildlife, yet many wildlife conservation efforts ignore this fact–they invest millions in try to protect the species, but they ignore the demand side. WildAid is a San Francisco, CA based non-profit organization that aims to “end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.”
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The University of Chicago has five job openings that are perfect for recent grads. Check them out here.
I love hearing from readers when they land jobs, even if they didn’t find theirs through One Day One Job. I sometimes even hear from moms or dads who have been helping their kids with the job search and are thrilled to share a success story. That’s how I found out about Seeds of Peace. It’s a New York, NY based non-profit (with offices in Ramallah and Tel Aviv) that empowers “young leaders from regions of conflict with the leadership skills required to advance reconciliation and coexistence.” It was founded in 1993 by journalist John Wallach, and since then they’ve brought together more than 4,300 young leaders through a summer camp, “dialogue meetings, conferences, workshops, educational and professional opportunities, and an adult educators program.”
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In case you haven’t noticed, I love using holidays themes to pick companies. Sometimes I get a little silly with companies or organizations that would never actually have jobs, but it’s really all about getting you to have a little fun and start thinking more creatively. Thanksgiving is one of my favorite holidays to use for idea generation because you can take it in so many directions. In past years I’ve looked at Jennie-O, Plimoth Plantation and Colonial Williamsburg, Pilgrim’s Pride, Macy’s, Williams-Sonoma, National Wild Turkey Federation, and Food Bank for New York City. I’ve exhausted a lot of options, so I started racking my brain–I even looked up Thanksgiving bingo cards for ideas. Then I realized that Thanksgiving is nothing without a good carving knife. No matter how well you cook that turkey, if you can’t piece it out properly, you’ve failed. And who makes a top rated (by America’s Test Kitchen) kitchen knives? Victorinox Swiss Army does–and super affordable ones at that. You probably think of the Monroe, CT based company for the little red pocket knives that have a whole bunch of tools, but they make all kinds of cutlery in addition to watches, travel gear, and clothing.
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During high school I was inducted into The Société Honoraire de Français. Though I don’t remember it, I apparently recited, “L’homme qui sait deux langues en vaut deux” (The man who knows two languages is worth two men). I guess that means I’m worth just barely more than a single man, because I never took a French class after the ceremony (mostly to avoid crazy French teachers). Since then I’ve traveled to places like Paris and Montreal, and a small part of me wishes I had kept up with the language so that I could better appreciate the culture. If I lived in New York, NY, I could use the resources provided by the French Institute Alliance Française. They’re a non-profit organization that aims “to create and offer New Yorkers innovative and unique programs in education and the arts that explore the evolving diversity and richness of French cultures.”
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While we’ve featured a couple of companies located in Ketchum, ID (Smith Optics and SCOTTEVEST) and a company with a subsidiary called Ketchum (The Pursuant Group), we’ve never actually looked at Ketchum. They’re a global public relations agency that is headquartered in New York, NY and has more than 100 offices and affiliates in 65 countries. In other words, they’re pretty huge. Ketchum has five globe practices, which include Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology, and 25 specialties, so they seem to cover almost everything. Some of their biggest clients are IKEA, Häägen-Dazs, and Diet Dr. Pepper, so that gives you an idea of the scale that they operate on. If you want the full rundown, Ketchum’s Quick Facts page is extremely helpful.
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For most of us, planning means looking ahead on our calendars and figuring out when we’re going to do things. For a small group of people, planning goes much further into the future, and is far more important. These people are… wait for it… planners! They’re the people who achieve physical, economic, and social outcomes through the design of communities (you may know it as urban planning, city planning, or regional planning). The American Planning Association is the professional institute for planners. They’re located in Washington, DC, and they “s together thousands of people — practicing planners, citizens, elected officials — committed to making great communities happen.” If you’re still not exactly sure what planning is you may not be a good fit for their jobs, but you still may want to read their What Is Planning? document. And if you’re really curious, you may also want to read Becoming a Planner too.
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Yesterday I picked my parents up from the airport. Because of traffic, I ended up spending more time in the car to do a roundtrip of about 35 miles then than they spent on the plane flying from New York City to Chicago. It’s amazing how far we’ve come in terms of transportation over the course of human history, but we still have a long way to go. Society still has a ton to gain economically and environmentally through innovation in transportation. That’s why the Institute for Transportation and Development Policy exists. They’re a New York, NY based non-profit organization that “works with cities worldwide to bring about sustainable transport solutions that cut greenhouse gas emissions, reduce poverty, and improve the quality of urban life.” They have offices in Argentina, Brazil, China, Colombia, India, Indonesia, Mexico, so it’s clear that their mission is as much about international development as it is about transportation.
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One of my favorite sources for company ideas is e-mailing people who unsubscribe from this mailing list saying they found a job or internship. I figure if somebody is hiring them, then there’s a good chance that that same somebody might hire other readers. A while back a reader told me that he landed one of a few coveted internships at Prophet. I’d never heard of Prophet before, but when I checked them out I saw that they’re “a strategic brand and marketing consultancy with offices around the globe.” Apparently, they’re headquartered in San Francisco, CA, but also have locations in Chicago, IL; New York, NY; and Richmond, VA along with a number of international offices. What I find interesting about Prophet is that they seem to lean more towards a management consulting model in how they do business, even though their focus is on areas including Brand, Marketing, Innovation, Design, and Insights & Analytics.
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Although the United States may not have invented democracy, but we certainly made it popular. That’s not to say that we always get it right, but we’ve built a model of government that has inspired a lot of people (the people who work within that model aren’t nearly as inspirational). Our nation went through a brutal war to achieve the system that we have in place, and now we’re watching similar processes happy in many places across the world. The International Foundation for Electoral Systems or IFES is a non-profit organization that “promotes democratic stability by providing technical assistance and applying field-based research to the electoral cycle in countries around the world to enhance citizen participation and strengthen civil societies, governance and transparency.” They’re based out of Washington, DC, but they obviously do a ton of work internationally. IFES has been around for just under 15 years, and they’ve already worked in more than 100 countries.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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Our country’s relationship with Europe started off pretty rocky. There were all kinds of conflicts including the French and Indian War, the Revolutionary War, the War of 1812, the Spanish American War, and plenty of others. It wasn’t really until after World Wars I and II that U.S-Europe relations really began to stabilize. That’s why in 1961 The Atlantic Council was founded. They are a Washington, DC based think tank that “promotes constructive U.S. leadership and engagement in international affairs based on the central role of the Atlantic community in meeting the international challenges of the 21st century.” Over the organization’s 50 years its mission and programs have evolved, but they remain focused on maintaining a constructive trans-Atlantic dialogue.
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