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Market research is an essential part of marketing these days, but it can get out of hand. It’s easy to keep requesting more research and never take action. The goal is to predict people’s behavior, so once you have a good idea of what they’ll do, it’s time to put the research to work. BrainJuicer is a market research firm that aims “to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people’s behaviour.” That extra u in behavior may have tipped you off that BrainJuicer is based in the United Kingdom, but they U.S. based offices in Chicago, IL; Los Angeles, CA; and New York, NY. There are also quite a few other offices across the world. BrainJuicer’s website is pretty funky. It has a fun feel and makes it interesting to explore what they do (there’s a simpler version if you find it overwhelming).
While the website is a little goofy, BrainJuicer is serious about their business. It’s not often that a company lays it all out there for everyone to see, but that’s exactly what BrainJuicer does with their annual reports. The 2012 version starts with “For the first time since BrainJuicer was established in 2000 I have to report that the Group has had a poor year.” While the content of that sentence isn’t great, the candor is. I usually take this part of the post to dive a little deeper into what the company does, but today I’m going to urge you to read this annual report. It’s just over 50 pages long, and is packed with information. Most people who want a job at BrainJuicer won’t read it. They’re too lazy. The ones who do will have a huge advantage in that they’ll have a much deeper understanding of how the business works. So do that, then take a look at BrainJuicer’s Careers page. The only full-time position worth checking out is a Technical Marketing Associate job, but they’re also looking for interns in Research (Chicago, IL; Los Angeles, CA; and New York, NY), Account Team (Los Angeles), and Marketing & Business Development (New York, NY). They explicitly state that there is the opportunity for the internships to transition into full-time, though they don’t mention whether there is any compensation.
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