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Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality"

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Solutions Engineer
New York, NY
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Associate Media Operations Specialist
Burlington, VT
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Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.

Be a Sponge

I’m really impressed with the different types of functionality that Spongecell offers in a standard ad unit. There are video, maps, social feeds, coupons, carousels, lead generation, and more. These ads allow you interact with them before you leave the page that you’re on, which immediately makes them more effective. You can see what the ads look like in Spongecell’s extensive gallery. They’ve worked with all kinds of big names to develop rich media ads that target a specific behavior, whether it’s watching a video or getting you to find a bank’s nearest location. If you don’t mind ads and you’re intrigued by what Spongecell is doing, then head over to their Jobs page. Right now they have some interesting positions open including:

These look like great jobs, so check them out.

Links to Help You Begin Your Research

Do you mind online ads?

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