Brandwatch

If you’re taking your job search seriously, you’ve probably read at least one article that advised you to start monitoring your personal brand online. Most people who spend time doing this face the sad reality that nobody is talking about them. Still, it’s nice to get a notification when your name does pop up. For many brands this kind of tracking is a necessity. The tools that you or I might use can’t keep up with the volume, and that’s why Brandwatch has grown so quickly. They’re a Brighton, UK based company with a growing New York, NY office that is “all about monitoring what people say about your brand, products, competitors, industry or any related topics.” If someone is saying it on a publicly accessible website, they’ll find it.

Stay on Watch

Instead of relying on the internal search tools that many websites offer (or on Google), Brandwatch has built their own search engine. That means that they gather the data, they clean it, they analyze it, and then present it to clients. This is exactly what Brandwatch clients (they include some mega advertising/marketing agencies) want–information that they can base decisions on. If you want to see Brandwatch in action you can take a look at Brandwatch’s Case Studies. If you still have questions, take a look at their FAQs and How It Works page. If social media monitoring is something that you’re excited about, visit Brandwatch’s Careers page. The U.S. based positions to focus on include Sales Development Representative (Chicago and New York), Inside Sales Rep, and Marketing Data Scientist. All of the jobs on the technology side appear to be in Europe.

Links to Help You Begin Your Research

• Brandwatch.com
• Jobs at Brandwatch
• About Brandwatch
• Brandwatch’s History
• Brandwatch’s Team
• Brandwatch Case Studies
• How Brandwatch Works
• Brandwatch FAQs
• Brandwatch’s Blog
• Brandwatch News

Do you do any social media monitoring?