I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.
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I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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The last century or so has been all about mass produced goods. Everybody wants what everyone else has. If all your friends had a Chinpokomon, then you’d want one too. That’s starting to change. More and more people are interested in handcrafted, bespoke goods. Consumerism is changing, albeit slowly. Additionally, more and more people are looking to do good when they make purchases. Whether it’s wearing a Livestrong bracelet or TOMS Shoes, people like showing off their inner “do gooder.” Ahkun is a New York, NY based non-profit that serves the intersection of these two consumer trends. They “work with entrepreneurs who have received microloans” by connecting “them to the global marketplace–creating sustainable businesses and closing the gap between microfinance lenders and borrowers, consumers and producers.” In other words, Ahkun allows you to buy handmade goods from people who are doing their part to grow developing economies.
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Sponsored Job: Marathon Building Services is a Gaithersburg, MD based company that offers construction cleaning services. They’re currently looking for new and recent grads to join as Sales Representatives to help them grow their business. If you’re interested, send a résumé to Meredith Berlin at hr@movementtechnologies.com.
You’d be hard pressed to find anyone but an oil executive who isn’t excited at the prospect of electric cars. Yet, the only ones that I’ve seen on the road are from Tesla Motors, and those are few and far between. The problem is two-fold. First, the technology is just getting to the point where it’s actually reasonable to have an electric car as your everyday automobile. Second, the infrastructure for charging electric cars away from home is nearly non-existent. Better Place is a Palo Alto, CA based company that is working to change this. They “build and operate the infrastructure and systems to optimize energy access and use” for electric vehicles, so that they can achieve their mission of “accelerating the transition to sustainable transportation.” They have a long road ahead of them, but they’ve already made a big impact.
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I’ve met a lot of awesome people since I moved to Chicago–many through the local startup scene and many others through playing volleyball. What’s great about constantly meeting new people is that they often introduce me to new companies. One of the companies that a couple of my volleyball friends work for is called Vodori. They’re a Chicago, IL based full-service digital agency, and they do some killer work. The best example is their own site, which they just redesigned. It looks amazing, it conveys a clear message, and it’s super engaging. It not only makes you want to hire them, but it also makes you want to work for them. They even have a section on their site that shows how many pages they’ve published, pixels they’ve pushed, cups of coffee they’ve drank, miles they’ve biked, Whole Foods lunches they’ve eaten, and languages they’ve spoken.
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As someone who started a bootstrapped business straight out of college, I’ve had to rely on free resources to learn the tricks of the trade. Sites like Hacker News, SEOmoz, Mixergy have been invaluable to me. But you can only get so much for free. Fortune 500 companies often spend many millions of dollars to ensure that their executives are well informed and well advised. One place that 80% of Fortune 500 companies go for advice is The Corporate Executive Board. They are an Arlington, VA based company that helps “senior executives at the world’s leading organizations… and their teams with actionable insights, analytic tools, and advisory support to quickly and confidently focus efforts on what they need to know, and do, next.” The Corporate Executive Board spun off from The Advisory Board Company (they focus only on healthcare and higher education) in 1997 and has since IPO’d.
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When you send an e-mail to a friend, you just assume that they will get it. If they claim they never saw it, you probably have a friend who is ignoring you. But if you’re like me and running a business that relies on sending a quarter of a million e-mails per month, then e-mail delivery is a slightly bigger issue. It’s not something that you can just do from Gmail or whatever e-mail provider you use. You need a paid provider that specializes in delivering e-mails for business. We’ve already looked at jobs at companies like Aweber, Constant Contact, E-Dialog, and ExactTarget, but today we’re going to look at Durham, NC based iContact. Once again they’re an Inc 500 company, and they have seen 848% three-year growth to $26.5 million in revenue. They’ve done it all by offering a simple e-mail marketing solution that allows businesses to reach their customers’ inboxes.
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I still have a lot of Inc. 500 companies to look over as I try to find you all jobs; in fact, I haven’t even reached #50 yet. I’ve passed up quite a few companies that look interesting, but don’t have any entry level opportunities right now; however, one company with no jobs page really caught my attention—Exceptional Risk Advisors. They are high limit disability insurance experts, and reading about them made me instantly think of Lloyd’s of London, which has plenty of jobs (though most of them are in the United Kingdom). Lloyd’s of London is behind every cool insurance policy that you’ve ever heard of. They’ve issued a $1 million policy on Troy Polamalu’s hair, as well as policies on Celine Dion’s vocal chords, Keith Richards’ fingers, and Tina Turner’s legs. According to Wikipedia, Lloyd’s of London isn’t actually a company, but a “meeting place where multiple financial backers, underwriters, or members come together to pool and spread risk.” If it helps, you can pretend it’s a company. Anyway, Lloyd’s of London has a long and storied history, as they got their start by serving mostly people in the shipping and maritime industries.
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My family is in Colorado Springs this week, and we’re staying at an amazing ranch on top of a mountain in the middle of nowhere. Yesterday we went back to civilization for the first time, and we decided to visit Cripple Creek—an old mining town that was home to “the last great Colorado gold rush” and more than half a billion dollars in gold ore. Unfortunately gold mining can only last so long, and Cripple Creek eventually became a ghost town. In 1991 voters legalized gambling in Cripple Creek, and the city was reinvigorated, albeit with most of the storefronts inhabited with gaming establishments. Our visit was interrupted by a massive hail storm, so we waited in the car until it let up a bit and ran into the first restaurant we could find. Turns out that it was a restaurant inside of a casino, and we had to walk past a bunch of slots and other machines to get a bite to eat. Of course, I couldn’t make it past the Game King video poker machine without playing, and luckily I came away from “lunch” 90 bucks richer. That gave me the idea to take a look at IGT (International Game Technology), the Reno, NV based gaming company that designs and manufactures the Game King machine among many other casino machines.
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It seems that most PR and Marketing firms are started by people who have been in the industry for years. They know their field well, but they may not fully understand the businesses of their clients. Upward Strategy is a little different. It is a New York City based digital strategy firm that helps “organizations chart and execute a powerful, results-driven product, communications and engagement strategy online.” Ok, that doesn’t sound all that unique. What’s different about Upward Strategy is that its ideas are born out of the entrepreneurial experience of the company’s founder and CEO, Rachel Sterne. She only graduated from NYU in 2005, but she’s already put together an impressive track record of entrepreneurship, and she’s even been named one of America’s Most Promising Social Entrepreneurs by BusinessWeek. It’s hard to tell whether there are any other employees at Upward Strategy besides Rachel—I couldn’t find any on LinkedIn—however, that’s about to change.
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I feel as though I’ve been coming across a lot of innovation design firms lately. I guess it must be a growing field, which makes sense considering that design-focused companies like Apple are making a killing lately. Today we’re taking a look at Aruliden, a New York City based “brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden in 2006 to bridge the gap between design and marketing.” They’re a small firm, but they make up for it by working with big name clients like Motorola, Jaguar, MINI Cooper, Microsoft, Starbucks, and Volkswagen. And not suprisingly, the work that Aruliden has done for these clients is just as impressive as the names of the clients. There’s the Motorola Sparrow and there’s retail strategy for Starbucks. Then there’s Areaware Clips and Scoot, Hydrogen Scooter. As you can see, Aruliden is always working on cool stuff.
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Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.
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It’s Black Friday! And that means that it times to talk about spending money. In previous years we’ve taken a look at jobs at Amazon.com and Ernst & Young (for companies that are “in the black”). We also look at jobs with SlickDeals, one of the best websites for finding Black Friday deals, a few months ago. Today we’re gong to look at Visa, since it’s hard to do any amount of serious shopping without some sort of debit or credit card. Many people think of Visa, which is headquartered in the San Francisco Bay Area, as a credit card company, but that’s not exactly right. Credit cards are backed by a bank or similar financial institution that actually lends you the money to make your purchases. Visa is “a global payments technology company.” That means that they provide the network for your transactions, but they aren’t actually the lending institution backing your credit card.
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I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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When I was a freshman at Cornell, a bunch of my friends decided to form a group called the Red Revelers. We would go to sporting events and act rowdy. We had t-shirts and everything. I guess that’s why Revel Consulting caught my eye when I was browsing through the Inc. 5000 (expect to be hearing a lot about that list in the next few weeks—it’s my favorite resource for finding cool companies). They’re a Kirkland, WA based consulting firm that has expertise in Product Management, Program & Project Management, Change Management, Process Engineering, Sales and Marketing Management, Strategy Development & Measurement, and Cloud Computing. They’re also the 34th fastest growing private company in the United States. Beyond an awesome growth rate, they were also “named to the list of 100 Best Companies to Work For by Seattle Business magazine based on job satisfaction, work environment, and professional growth opportunities.”
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We’re always looking for less publicized entry-level opportunities in high demand industries, especially now that most campus recruiting is winding down. Consulting is one area where excessive job searcher attention is directed towards the top names, while boutique firms get overlooked. We especially like smaller companies when they have a distinct identity or competitive advantage, and that definitely applies to Mars & Co..
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Buying your first car and getting your first job have a lot in common. They’re both relatively uncomfortable and unfamiliar processes that are filled with false formality and lots of back and forth. To be successful at either, you need to put yourself in the driver’s seat (ugh, sorry for the pun) and take control of the situation by ensuring that you’ve done your research and that you know exactly what you want. If only recruiters and HR representatives would work as hard as a car salesman to sell you on why you should work for their company. CarMax, being in the auto sales business, has figured this out. Just like they make car buying easier and less stressful with “No-Haggle Pricing,” CarMax also makes finding your first job easy with an exceptional entry-level hiring program.
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