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Pure Branding is a Northampton, MA based consultancy that “builds leading brands for values-based companies in the natural products industry.”

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Product Analyst
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I ate a lot on Thanksgiving, and I kept it up through the weekend. I used to be able to do that without feeling any ill effects, but those days are over. I guess it’s time to get back to a healthier lifestyle. Maybe I need to head to the store and buy some natural products. Though I’ll probably just do my typical meat cleanse instead, if I went the natural route, I’d probably be buying from clients of Pure Branding. They are a Northampton, MA based consultancy that “builds leading brands for values-based companies in the natural products industry.” They’re selective about the clients that they take, as they want to ensure that they’re working world changers.

How Pure Are You?

To understand Pure Branding, you need to get familiar with a few “pure brands.” Luckily, Pure Branding provides case studies that tell you what they’ve done for clients like Gaia Herbs, Ambassador Organics, Nutiva, Organic India, and Vitasoy. I don’t know that I’ve ever bought anything from any Pure Branding clients, but I’m sure that I’ve seen some of them in Whole Foods. The firm’s capabilities include Research, Strategy, Creative, Brand Building, and Workshop, and you can get a better idea of their approach here. If Pure Branding sounds like a place that you want to work, visit their Jobs page. Right now they’re looking for a Freelance Information Designer and a Freelance Designer; however, there are also internships available in Market Research & Strategy, Social Media & Marketing, and Graphic & Web Design. The internships are unpaid, but they could apparently turn into full-time jobs.

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Do you use natural products?

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