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When I think about my personal impact on the environment, I think about driving, flying, heating my home, what I eat, and other similar things. Clothing doesn’t typically come to mind, but the production and transportation of clothing can have significant negative impacts on the environment. Reformation is trying to reduce the impact. They’re a Los Angeles, CA based “environmentally sustainable fashion brand that repurposes vintage and surplus
materials to create a chic, limited edition collection.” The way that they operate is completely different from most other fashion brands, but it’s working.
Here’s how Reformation is different. Their production is locally sourced. All of their collections are exclusive or limited edition. And they “concept and produce [their] collections in just a few weeks.” Most fashion brands are planning what will be in style years from now. Reformation is reacting to what’s happening in fashion right now with three categories: Standard, Curated, and Refashioned. You can learn what each category means here, but the short story is that Reformation repurposes clothing and fabric in a way that makes the most of the material. I love this approach. If you agree, take a look at Reformation’s Careers page. Right now they’re hiring an Office Manager, a Supply Chain Strategy Manager, a Style Director, an Assistant Patternmaker, and a Technical Designer – Quality Control.
Links to Help You Begin Your Research
Would you wear Reformation?
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