In the world of marketing, it’s easy to get distracted from the end goal. Increasing sales. There are a number of commercials that repeatedly make me laugh, but I can’t name the brand of the advertiser even 5 seconds after the commercial airs. It’s easy to get caught up in the vanity of marketing, but the only thing that really matters is results. G2 is “a marketing communications agency created with one purpose: to help [its] clients sell more.” They have offices in New York, NY, San Francisco, CA, Chicago, IL, and Philadelphia, PA, and they “have serious experts in every communications channel delivering fresh, compelling work that creates greater awareness, consideration, sales and loyalty for our clients’ brands.” G2 is yet another company that has consolidated its entire website to a single page. It’s definitely a recent trend, and I kind of like it. It makes it easy to get a quick overview of the company.

Nuthin’ But a G2 Thang

G2 offers expertise in Digital Marketing, Relationship Marketing, Shopper Marketing, Data & Analytics, Promotional & Experiential Marketing, Branding & Design, and Media Planning & Buying. Their clients include Timex, Covergirl, Pepperidge Farm, Adobe, and Dos Eqis. Yes, that means they work with “The Most Interesting Man in the World.” I can’t figure out if they were behind the campaign initially (it sounds like a partner agency was), but they’re certainly running with it now. If you want to work on stuff like that, then you need to consider a career with G2. Unfortunately, they don’t have a Jobs page. They just ask you to reach out to talent@G2.com. However, I did find some job postings for G2 on Indeed (and it looks like they have an applicant tracking system, but I can’t find the main page). Current postings include:

• Account Associate – Relationship Marketing (San Francisco, CA)
• Account Associate – Relationship Marketing (New York, NY)
• Account Associate – Direct Marketing (New York, NY)

If those positions aren’t quite a fit for you, but you think that you’d be great at G2, e-mail them and see what happens.

Links to Help You Begin Your Research

• G2.com

What have you heard about G2?

We've identified G2 as having career opportunities in the following categories:

• account management
• advertising
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• animation
• arts
• business development
• California
• communications
• creative
• flash
• marketing
• New York
• project management
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• software development
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• user experience
• web development

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