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It seems that most PR and Marketing firms are started by people who have been in the industry for years. They know their field well, but they may not fully understand the businesses of their clients. Upward Strategy is a little different. It is a New York City based digital strategy firm that helps “organizations chart and execute a powerful, results-driven product, communications and engagement strategy online.” Ok, that doesn’t sound all that unique. What’s different about Upward Strategy is that its ideas are born out of the entrepreneurial experience of the company’s founder and CEO, Rachel Sterne. She only graduated from NYU in 2005, but she’s already put together an impressive track record of entrepreneurship, and she’s even been named one of America’s Most Promising Social Entrepreneurs by BusinessWeek. It’s hard to tell whether there are any other employees at Upward Strategy besides Rachel—I couldn’t find any on LinkedIn—however, that’s about to change.

Are You Moving Upward?

Upward Strategy’s clients include Equinox, Daylife, TopGuest, The Aspen Institute, and quite a few more. These aren’t major brands like we see with many digital strategy firms, but that’s not what Upward Strategy is going for. They want to work with brands that are early in their lifecycle and propel them to the next level. They do this through a variety of services that include: Strategy and Positioning, Press Releases and Announcements, Media Management, Conversation Seeding, Speaking Engagements and Events, Networking and Introductions, Social Media Management, Partnership Development, and Monthly PDF Media Reports. It definitely sounds like an exciting place to work, which is why you’ll be happy to hear that they are looking for a Junior Account Associate. It’s an intern to hire position, but it’s paid and looks pretty great. The description gets really in-depth, so check it out and consider applying.

Links to Help You Begin Your Research

• UpwardStrategy.com
• Jobs at Upward Strategy
• About Upward Strategy
• Upward Strategy’s Clients
• Upward Strategy’s FAQ
• Upward Strategy’s Services

What do you think about Upward Strategy?

We've identified Upward Strategy as having career opportunities in the following categories:

• account management
• all employers
• communications
• marketing
• New York
• public relations
• social media
• strategy

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