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Originally posted by Willy Franzen on December 11, 2012. Updated through a sponsorship agreement.
Posted by Willy Franzen on December 11, 2012. Positions below updated every five minutes.
The Internet is the great equalizer. It’s where upstarts and big brands can go head to head. The big guys still have a massive advantage, but the truth is that transferring a luxury brand online isn’t all that easy. I feel intimidated when I walk into a fancy store, but I don’t even feel anything when I visit the same company’s website. Intimidation may not be what many brands go for, but exclusivity is. How do you maintain that image online while doing SEO, affiliate marketing, media buying, and more? Morpheus Media has the answer. They’re a New York, NY based “full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.” They seem to work mostly with fashion, luxury, entertainment, and media brands, and I think that makes them even more interesting.
Morpheus Media’s clients include Bergdorf Goodman, Dior, Louis Vuitton, Hennessy, Neiman Marcus, The New York Times, The Economist, and Tag Heuer. These are companies that have to stick to a very specific brand image. Traditional approaches to online marketing won’t necessarily work. This is where Morpheus Media’s expertise lies. They know how to carry very specific brand messaging into “web analytics, ad-serving, proprietary search engine marketing, as well as sophisticated optimization tools and strategies.” If you’re interested in digging deeper into Morpheus Media’s understanding of luxury customers, you should read through this study that they did with Condé Nast. After that you’ll probably want to take a look at Morpheus Media’s Jobs page. Right now they’re looking for a Display Media Strategist, an Associate SEO Strategist, and an Associate Social Media Strategist. All three jobs look like they could be great fits for a new or recent grad.
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