Posted by Willy Franzen on February 13, 2012. Jobs updated daily.
| Armed Security Officer Rosslyn, VA | View |
| Entry Level Marketing & Sales Specialist Bethesda, MD | View |
| Account Executive Leesburg, VA | View |
| Account Manager Gaithersburg, MD | View |
| Account Executive / Sales Manager Bethesda, MD | View |
| Marketing Assistant Arlington, VA | View |
| Insurance Specialist Sr. Business Development Herndon, VA | View |
| Project Analyst Arlington, VA | View |
| Commercial Lines Account Manager McLean, VA | View |
| Information Systems Security Manager (Multiple Locations) Falls Church, VA | View |
Although I only took one marketing class in college, I’ve really learned to love the field of marketing as I’ve built this business. There are so many different approaches, but the core of every valid one is having a great product. (I’m right in the thick of developing a new version of the site that you’re going to love.) Once you have a great product, there are a lot of different ways to spread the word. For the The Marketing Arm, a Dallas, TX based agency, the focus is on promotions. As they put it, they “help brands connect with those consumers by providing insight-driven ideas across nine emotional platforms: TV, film, music, gaming, celebrities, causes, multicultural, sports, and motorsports.” It’s all about creating an incentive to experience the brand, and then providing an exceptional experience when that happens.
Promotions is an area of marketing that I’m not all that familiar with in terms of execution, but I’ve certainly been lured in by my share of promotions. Here are some of the areas of promotions that The Marketing Arm focuses on:
Sweepstakes, games and contests
Frequency, loyalty, and reward programs
Discount offers
Partner marketing
Consumer, employee and business-to-business
Premiums and gifts-with-purchase
Design, collateral, and POS
Interactive (Web and wireless)
If you want to see what these look like in action, just head over to The Marketing Arm’s Case Studies. They have some in-depth stories on what they’ve done for different brands and what kind of results they’ve garnered. If you’re excited about what you see, then you’ll want to take a look at The Marketing Arm’s Jobs page. Right now they have a few opportunities that look exciting for new or recent grads including:
There are some excellent opportunities here, so promote yourself to The Marketing Arm and see what happens.
Links to Help You Begin Your Research
What kind of promotions are your favorite?
We've identified The Marketing Arm as having career opportunities in the following categories:
| Olive Garden Line Cook Olive Garden Vienna, VA | View |
| Uber Driving Partner (Choose your own hours) Uber Driver Partners Ashburn, VA | View |
| Full-time Dental Hygienist Fusion Dental Reston, VA | View |
| Ocean Import/Export Specialist GTS Group Sterling, VA | View |
| GM and Food (General Merchandise, Closing, Presentation, Fulfillment, Inbound, Food Service, Starbucks Barista or Food & Beverage) (T2272) Target Stores Sterling, VA | View |
Leave a Reply