Leo Burnett

I’m dying for the sixth season of Mad Men to start. There’s no date set yet, but the season should premiere in about three months. One thing that I find funny about the show is that they make it look like everything that happened in advertising in the 50s and 60s happened in New York City. Oddly enough, the Don Draper character is partially based on a guy named Draper Daniels, who was “the creative head of the Leo Burnett advertising agency in Chicago, IL.” Leo Burnett was a huge name then (the company was founded in 1935, and it still is). Their client list is about as high end as you’ll ever see with names like McDonald’s, Coca-Cola, Altria (those first three kind of scare me from a health/social responsibility standpoint, but they’re still impressive names) General Motors, Kellogg’s, Hallmark, Nintendo, Procter & Gamble, Samsung, and Fiat.

Be a Leo

Leo Burnett doesn’t have an About page, so you’ll probably want to rely on Wikipedia for background info. However, they’ve done something pretty cool with their website. It’s a blog format separated into four categories: Work, News, Thinking, and Culture. The home page has a combined feed, but you can look at them separately to get a sense of what is going on at the agency. You really don’t need much more than that. If you’re excited by the goings on at Leo Burnett, visit their Careers page. Right now they have some great opportunities including:

• Associate Analyst – Optimization
• Associate Analyst – Email Contact Management
• Analyst – Modeling, Segmentation, and Forecasting
• Associate Production Manager
• Planner/Strategist (English/Spanish Bilingual)
• Account Executive
• Assistant Account Executive (Alpharetta, GA)
• Research Analyst

Sorry that I can’t link to the specific positions. Leo Burnett’s applicant tracking system won’t let me.

Links to Help You Begin Your Research

• LeoBurnett.com
• Jobs at Leo Burnett
• Leadership at Leo Burnett
• Leo Burnett’s Clients
• Culture at Leo Burnett

What have you heard about Leo Burnett?