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I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
ExactTarget offers a wide array of e-mail Products, Services, and Solutions that are used by clients like CarMax, Expedia, The Home Depot, and other huge brands. If you’d like to join ExactTarget at the forefront of e-mail marketing, then you should check out their entry level Catapult Rotational Program. Here’s an introductory video on the program (e-mail readers click through to watch):
If you like what you just saw, then there are two tracks that you can take. The ExactTarget Business Track will allow you to gain experience across departments like Marketing, Accounting, Solutions Consulting (SolCon), Account Management, Deliverability Services, Strategic Services, Training, SMB/Renewals, Partnerships, Human Resources, and Sales, while the ExactTarget Technical Track will have you working in Solutions Consulting (SolCon), Customer Support, Integration, Product, Quality Assurance, Deliverability Services, Training, Implementation, Design and Deployment. You may be able to meet up with ExactTarget recruiters on your campus, but if they’re not recruiting at your school you can get the run down on how to apply for the program here. ExactTarget has done a fantastic job with their entry level recruiting program, and I bet that reflects how much they value young talent.
Links to Help You Begin Your Research
What do you think of the Catapult Rotational Program?
We've identified ExactTarget as having career opportunities in the following categories:
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