When you look at a bunch of advertising and communications agencies, you start to see a lot of the same words. They all claim to excel in areas like strategy, creative, and insights. You’ll often see the word innovation used, but it’s not always listed as a core competency. One word that I wasn’t expecting to see on an agency’s capabilities page is “culinary,” but that’s the exact word I found on the Sterling-Rice Group What We Do page. They are a Boulder, CO based “strategy, innovation, and communications firm that grows businesses and builds brands in considerable ways,” and they clearly have separated themselves from the pack by being total foodies in addition to everything else that they are.

Culinary Communications

While true foodies don’t typically love big name food brands, a food-focused agency is going to have to sacrifice a little bit of street cred to land those brands as clients. I’m cool with that. It’s business. An agency that can claim Kraft, Wendy’s, Pepsi, Taco Bell, Quaker, General Mills, Kellogg’s, and ConAgra as clients is certainly doing something right when it comes to attracting clients in the food industry. Unfortunately Sterling-Rice Group doesn’t show off much of its work on its website, but they do claim to “have helped generate over $10 billion worth of business for [their] clients in the last 5 years alone.” You have to work with mega brands to deliver those kinds of numbers.

With all this talk about food, you might think that Sterling-Rice Group employees will be carrying a few extra pounds, but they combat that by embracing the outdoor opportunities provided by being in Colorado. The company has been named one of Outside Magazine’s “Best Places to Work,” which is why you should check out their Careers page (they were also an AdAge Small Agency of the Year in 2011). Right now the best job for a new or recent grad is Marketing Analyst – Innovation, though you may also want to look at these jobs: Copywriter, Associate Strategist, and Marketing Coordinator.

Links to Help You Begin Your Research

• SRG.com
• Jobs at Sterling-Rice Group
• About Sterling-Rice Group
• Sterling-Rice Group’s Clients
• Sterling-Rice Group in the News

What have you heard about Sterling-Rice Group?

We've identified Sterling-Rice Group as having career opportunities in the following categories:

• advertising
• all employers
• analyst
• brand management
• Colorado
• communications
• copywriting
• culinary
• food
• innovation
• marketing
• public relations
• strategy

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