Marketing is all about attention. It used to be that marketers would try to interrupt you while you were paying attention to something else (like a tv show or baseball game), but that’s changing as most of us get better at ignoring distractions. Brands are realizing that if they want attention, they have to earn it, and that’s why they’re turning to social. And if they need help with that, they may want to turn to an appropriately named full-service media agency called Attention. Attention is based in New York, NY and Los Angeles, CA that “drives measurable business results by integrating social behavior across the customer journey.” Even they’re willing to admit that it’s not just about the attention.

At Attention

Attention has some extremely impressive names on their Clients List including Barbie, HBO, Banana Republic, Verizon, and Michelin. I’ve actually experienced some of the work that they did for Michelin–Attention “deployed street teams to create chalk art outside of Michelin’s newly appointed ‘Bib Gourmand’ restaurants for the chefs to find upon arriving the next morning.” It’s so simple, but it was definitely a memorable thing to see while walking down the street. Now every year I get excited when the Chicago Michelin guide comes out. Attention shares other stories like that on their Clients page, so check it out, and then read over the services that they offer. If it all sounds interesting to you, visit Attention’s Jobs page. Right now they’re looking for a Social Media Associate (LA), a User Interface Designer (NYC), a User Interface Developer (NYC), and a Digital Media Planner (NYC).

Links to Help You Begin Your Research

• AttentionUSA.com
• Jobs at Attention
• About Attention
• Attention’s Senior Team
• Attention’s Clients

What have you heard about attention?

We've identified Attention as having career opportunities in the following categories:

• all employers
• California
• communications
• design
• interactive media
• marketing
• media
• media planner
• New York
• online marketing
• social media
• software development
• user experience
• web development

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