by Willy Franzen on September 5, 2009
Whether you’re trying to land a job, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.
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by Willy Franzen on September 2, 2009
If you haven’t already entered out Back to School, Back to Work Contest, make sure that you do before Friday. You could win two HP laptops and a Timbuk2 bag!
Be sure to scroll down for an addendum to this post.
Programs! GET YA PROGRAMS HERE! You can’t go to a major sporting event without hearing that ring across the crowd. I’m not typically one to buy a program, especially now that I can look up anything important (like up to the minute stats) on my phone, but I realize that for a lot of people it’s about having the memento. New York City’s Professional Sports Publications and University Sports Publications (different names but essentially the same company) are in the business of publishing these mementos. They are respectively the leading publisher of professional souvenir magazines and yearbooks and college souvenir magazines and yearbooks. PSP Sports is also the publisher of the official NBA magazine HOOP.
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by Willy Franzen on August 31, 2009
In my younger days hats were a big deal. I wasn’t particularly image conscious, but when it came to hats, I was. I remember one summer college hats were in. You know—the simple white hats with horizontal lines and the college’s name. Getting them just dirty enough with the just the right bend was essential (heaven forbid if someone “doritoed” your favorite hat), and, of course, you had to pop off the button on top. The next summer they were out. It was all about fitted caps—just like major leaguers wear. I was suddenly aware of how big my head really was, as I had to buy a properly sized hat. Then it was different color hats or hats with Japanese lettering. At some point I stopped obsessing over my hats, but Buffalo, NY based New Era has continued to be THE hat manufacturer of choice for all of the cool kids.
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by Willy Franzen on August 28, 2009
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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by Willy Franzen on August 22, 2009
Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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by Willy Franzen on August 18, 2009
What’s good? Depending on your mindset right now, that question could have a lot of different answers; however, today we’re talking about GOOD, a company and integrated media platform that makes “a magazine, videos, and events for people who give a damn.” They’re relatively new on the scene, and they’re breaking a lot of rules when it comes to how to run a media company. For instance, instead of keeping your subscription fees, they’ll donate them to the non-profit of your choice. Since magazines don’t actually make money on subscription fees, they think this is better for business. They’re well known for their “unique editorial perspective,” but they’re even better known for their “fresh visual aesthetic.” I first came across their website GOOD.is to see some of their amazingly gorgeous (and informative) infographics.
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by Willy Franzen on August 13, 2009
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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by Willy Franzen on August 11, 2009
Copyrights aren’t what they used to be. It’s not that they’re any less valuable, it’s just that it’s so easy to rip someone off these days. Every day my posts are automatically scraped by bots and republished on sites that slap ads on my content to make pennies. The photos that you posted online might end up in a multi-million dollar ad campaign without your permission. And then there’s the world of music. Piracy and infringement has completely changed the face of the industry. New York City’s RightsFlow is an employee-owned company that “specializes in intellectual property licensing and copyright management” in the music industry. Their core areas of service are Strategic Planning, Business Analysis, Music Licensing Services, and Digital Music and Media Strategies. Put simply, they help artists and labels ensure that they are fairly compensated for the work that they produce.
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by Willy Franzen on August 6, 2009
Having developed a product that relies on delivering video content, I know firsthand how difficult online video can be. Yes, any idiot can record something and upload it to YouTube for millions to watch, but it takes a significantly greater effort for a company to deliver an even slightly more professional video experience. New York City based The FeedRoom is a company that offers enterprise solutions for online streaming video and digital asset management. You may have seen their software at work on sites like PentagonChannel.mil and BestBuyTrueStories.com. It’s about 14 steps above publishing to YouTube, yet it’s nearly as easy to do for corporate clients who use The FeedRoom’s products, services, and solutions. If I had the budget for some serious enterprise software, I’d definitely The FeedRoom for Found Your Career.
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by Willy Franzen on August 4, 2009
Last week we took a look at jobs with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.”
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by Willy Franzen on July 31, 2009
July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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by Willy Franzen on July 29, 2009
These days the entry level job search is a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… a job interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here and especially in our course, Found Your Career). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing jobs. Today, I’m hoping that you’ll figure out both by pursuing a job with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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by Willy Franzen on July 23, 2009
I’m one of those people who has trouble deciding what to eat. I know it’s annoying, and I know that it reflects poorly on my character. I’m that friend that nobody likes to have, but I’m working hard to get better. It’s not easy. I don’t have a problem with normal decision making, but when it comes to food I shut down. Luckily there are serviced like GrubHub.com that make my life (and the lives of my friends) easier. They’re an online menu repository for every restaurant that delivers in your area. They started in Chicago, which is where they’re headquartered, and they also serve San Francisco, Boston, Washington DC, New York, and Philadelphia. Not only do they give you all of the information that you need to make an informed ordering decision, but they also let you place your order online so that you can avoid that dreaded phone call to order food. Deciding what to eat has never been so easy—unless, of course, you’re paralyzed by choice.
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by Willy Franzen on July 22, 2009
In the environmentalist’s ideal world there would be no such thing as hazardous waste. Everything would be pure and natural and “green.” Unfortunately, that will never happen (partially because every living thing is its own little hazardous waste factory). How we deal with this hazardous waste is what truly determines the future of our environment. Triumvirate Environmental has figured this out, and they’ve spent the last 21 years building a business that provides “turnkey environmental and hazardous waste management services to clients across four niche sectors; Education, Healthcare, Industrial, and Life Sciences.” They’re based in Somerville, MA with locations across New England, New York, and the Mid-Atlantic, and they also appear to be masters of social media.
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by Willy Franzen on July 19, 2009
As I tell you every weekend, the non-profit world can never get enough top notch talent. Part of the reason is that the careers aren’t nearly as lucrative as private sector careers, but another part of it is that there are a seemingly unlimited number of non-profit organizations out there. Taproot Foundation solves this problem in an interesting way. They act as a project management consulting service while linking top notch business professionals up with non-profit organizations in a volunteer capacity. They typically work with organizations in the areas of Arts, Education, Social Services, Environment, and Health on engagements in the areas of marketing, HR, IT, and strategy management. I’m always impressed by non-profit consulting services, and this appears to be a pretty cool twist on that model.
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by Willy Franzen on July 18, 2009
I never thought that I’d hear the words “city” and “harvest” used together as often as I do these days, but now it seems that every city has a farmers market, urban vegetable gardens, and restaurants with hyper-local cuisine. Oddly enough, City Harvest means something slightly different when they talk about harvesting food. They are “a non-profit organization founded in 1982″ and “the world’s first and New York City’s only food rescue program.” What does that mean? It means that this year they will “collect 26 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms.” They’re harvesting anything and everything that they can (as long as it’s up to their food safety standards) to feed New York City’s hungry. It’s a brilliant idea, and the organizations longevity proves that it’s working.
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by Willy Franzen on July 16, 2009
Take a second and think of your favorite toy growing up. Was it a Barbie? Matchbox Car? American Girl Doll? View-Master? Magic 8 Ball? Rock’em Sock’em Robots? Hot Wheels? Polly Pocket? Even if it wasn’t one of those, there’s a good chance that it was made by Mattel. I’m sure that you’ve heard of the El Segundo, CA headquartered toy company before, but I bet you never realized just how many toys they actually make. Not only do they have some of the biggest toy names in the world, but they’re also behind all of Fisher-Price’s toys. If you always wanted to be like Tom Hanks in Big
and work for a toy company, Mattel is your chance to live every child’s dream.
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by Willy Franzen on July 14, 2009
I don’t know when wearing sweats started counting as “dressing up,” but I’m pretty sure that it coincided with when Arleta, CA based Juicy Couture became popular. I guess if you’re going to pay a bunch of money for a tracksuit, you’ve got to show it off. Ok, so I can’t say that I love what Juicy Couture has done to popular fashion, but I have to respect it. They completely changed what it means to wear sweats, and they created a new market for high priced, super casual clothing. There’s obviously more to the Juicy brand than just tracksuits, but when I hear the name Juicy, that’s what I think of.
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by Willy Franzen on July 12, 2009
Last night I enjoyed one of my favorite Summer treats—a Dairy Queen Blizzard. Now, this wasn’t just any Blizzard. This was a Tagalong Blizzard. If you’re not familiar with Tagalongs, then you’re missing out. They are my favorite Girl Scout cookie. And that brings me to the Girl Scouts of the USA, which is a New York City non-profit organization that you probably know best for pushing cookies. Obviously, the cookies have little to do with what the Girl Scouts of the USA are all about, but the funds raised from selling the cookies enable the organization to continue to pursue its mission of being “the world’s preeminent organization dedicated solely to girls—all girls—where, in an accepting and nurturing environment, girls build character and skills for success in the real world.”
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by Willy Franzen on July 10, 2009
Who knew that Barnes & Noble owned a publisher? I certainly didn’t, but it makes a lot of sense. If you own the sales channel, you might as well start creating your own product too. That’s why Barnes & Noble acquired New York City’s Sterling Publishing a few years back. It’s allowed them to squeeze more profit out of their dominance in retail book sales. It seems to me that the scope of the types of books that Sterling publishes is expanding, but their main focuses are in puzzles, photograpy, crafts, gardening, and do-it-yourself. If you really want to take a close look at what types of books Sterling Publishing puts out, you can see a list of their imprints with descriptions on the Sterling Publishing About page.
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by Willy Franzen on July 8, 2009
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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by Willy Franzen on July 6, 2009
I was lucky enough to graduate from college without having had to take out any student loans, but even if I had needed to take out a loan, at least it would have been before the “credit crunch.” These days it’s a lot harder for students to finance their educations than it was just a couple of years ago. Credit in general is extremely tight right now, and beyond that, lenders are being very picky about whom they lend to. For students with no credit history, getting a loan can be a big pain in the butt. People Capital is a New York City based startup that is aiming to change that through what they call a “peer-to-peer lending platform.” They’ve developed a Human Capital Score “to assess the creditworthiness of those just starting their credit histories,” and they’re now building out a network of borrowers and lenders to bring the idea to life. It’s kind of like Kiva for education, but with a for-profit incentive keeping things efficient.
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by Willy Franzen on July 5, 2009
Having spent 7 years at a private prep school, I know the educational value that such institutions offer. I also know that private schools aren’t accessible to everyone (but neither are great public schools). That’s why I think that it’s pretty cool that a New York City based non-profit organization called A Better Chance is achieving its mission “to increase substantially the number of well-educated young people of color who are capable of assuming positions of responsibility and leadership in American society” by enrolling students of color in Member Schools (which are apparently both public and private). Since 1963 when “23 headmasters of selective independent schools made a mutual commitment to change the profiles and compositions of their student bodies,” A Better Chance has improved the educational outcomes of more than 12,000 alumni.
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by Willy Franzen on July 4, 2009
Last year we took a look at jobs with Phantom Fireworks to celebrate the Fourth of July, but this year it’s a weekend, and that means non-profit entry level jobs. I decided to play things a little safer, so my first thought was The National Council on Fireworks Safety, but they don’t appear to have any jobs. That led me to the Itasca, IL based National Safety Council, which is also concerned with fireworks safety. Fireworks safety is just one small piece of what the National Safety Council does though, as their mission is to “educate and influence people to prevent accidental injury and death.” And that’s just want we want to do on July 4th.
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by Willy Franzen on June 26, 2009
Considering the fact that I drove by a house in Michigan that was on sale for $12,500 just a few days ago, it’s pretty obvious that the real estate market still has some rebounding to do. There has been a lot of hurt in the industry over the past couple years, but maybe things are looking up. A friend who works at CB Richard Ellis let me know about a position that they’re trying to fill, and after I checked their Careers page I saw that they’re hiring for more than 200 positions. Considering the fact that they just went through a round of layoffs at the end of last year, I’d say all those job postings is probably a good sign for where the company (and maybe the economy?) is going. If you have heard of CB Richard Ellis before, you should know that they’re headquartered in Los Angeles and they’re “the world’s largest commercial real estate services firm (in terms of 2008 revenue).” Clearly $12,500 houses aren’t a problem for them.
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by Willy Franzen on June 14, 2009
At some point during your job search, you’ve probably read at least one article about what to wear to a job interview . If you’ve already had an interview or two, you were probably stressed out about the decision: blue shirt or white shirt? or some other mundane detail like that. For a lot of people, what to wear to an interview is a much bigger issue. That’s where Dress for Success comes in. They are a New York City based non-profit that aims to “promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.” Every year Dress for Success and their affiliates across the world help more than 40,000 women become better prepared to land a job.
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by Willy Franzen on June 13, 2009
There are countless celebrities who support charitable causes. There are many who throw their full support behind a single organization; however, few celebs are as personally invested in their charitable work as Michael J. Fox is. Why is he so invested? Because his life is on the line. He is suffering from Parkinson’s Disease, “a degenerative disease of the brain that often impairs motor skills, speech, and other functions.” If you’ve seen Michael J. Fox on tv lately, you’ve seen what Parkinson’s does to the human body. It’s a tragic disease that will hopefully be cured due to the work of the New York City based Michael J. Fox Foundation for Parkinson’s Research. As an accomplished actor and someone who is living with Parkinson’s, Michael J. Fox is the perfect person to lead the fight against the disease.
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