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F# is a New York, NY based company that "connects brands to consumers through the power of music in purposeful ads.”

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When I was in high school, it was the golden age of free music. High speed Internet connections were becoming commonplace, and file sharers weren’t really being prosecuted yet. You could have (permanently) almost any music you wanted for free. Those days have long passed, but we’re in another period of at least semi-free music access. Thanks to companies like Spotify, you can listen to what you want when you want to… as long as you’re willing to put up with some ads. F# is a New York, NY based company behind many of those ads–they connect “brands to consumers through the power of music in purposeful ads.” Brands know that music is a great way to connect with consumers. And that means ad-supported online music services provide an amazing opportunity.

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F# thinks that banner ads suck and “that the consumer is entitled to rewarding, content-enriched experiences from brands.” I’m not sure how many consumers would say that they feel that way, but I like the idea of Purposeful Advertising. Instead of delivering messages that are an interruption to the music listening experience, F# aims to make interacting with brands an improvement on the experience. So far they’ve worked with brands including Microsoft, McDonald’s, Disney, Coca-Cola, Nike, and MTV, and you can see the kind of work that they’ve delivered here. I thought I’d be unimpressed, but there are some pretty cool integrations with services like Facebook and Spotify. If you agree, take a look at F#’s Careers page. Right now they’re looking for a Designer, a Front End Developer, a UX Designer, and a number of interns.

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