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Nuun is a hydration focused Seattle, WA based company that “was the first to separate electrolyte replacement from carbohydrates.”


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Whenever Amy and I enter volleyball tournaments, I end up pushing myself too far (it doesn’t help that the tournaments always end up being on 95 degree days). In past tournaments I have burned the arches of my feet on the sand, nearly thrown up in the middle of a match, and collapsed on to my bed convulsing as muscle cramps moved from muscle to muscle. Each of the three situations was preventable, and the latter two were all about hydration and nutrition. Water isn’t enough some days. I’m not a big fan of sugary sports drinks, and coconut water hasn’t seemed to do the trick. Maybe I’ll try Nuun. They’re a Seattle, WA based company that “was the first to separate electrolyte replacement from carbohydrates.” Their flagship product is a “simple, self-dissolving, sugar-free electrolyte tab” that you can pop in a bottle of water before, during, or after intense physical activity.

High Nuun

While Nuun is certainly a niche product, it’s growing immensely in popularity. That has led to the company’s making the Inc. 5000 with 203% three-year growth to $7.4 million in revenue. I have to imagine that the growth will continue as more and more people pursue intense sports and push the limits of normal hydration techniques. Oddly enough, Nuun is also pushing into the golf market. You don’t normally think of golf as physically intense, but when you’re walking 18 holes in intense heat, it can wear you down both mentally and physically. While Nuun’s product has some advanced science behind it, the business is pretty simple. Sell more tablets (and we’re not talking Android or iOS here). If you’d like to help them do that, take a look at Nuun’s Jobs page. Right now they’re looking for Sales Representatives for their Texas and New York regions. I’m sure more positions will open up soon considering that they’ve quadrupled in headcount over the last three years.

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