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Movable Ink is a New York, NY based company that wants to make e-mail marketing just as agile as other online marketing channels.

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E-mail continues to be one of the most underrated marketing channels. Google’s launch of the Gmail Promotions Tab was definitely a scary development, but the inbox is still the most reliable place to reach people who have given you permission to communicate with them. The latest trend in e-mail marketing is personalization. That means that e-mail providers are entering the big data space. One example is Movable Ink. They’re based in New York, NY, and they want to make e-mail marketing just as agile as other online marketing channels. That means turning e-mails into “containers for live content that adapt to when, where, and how recipients open and interact with messages.”

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For a long time e-mail has been lagging behind the rest of the web, but those days are over. I made the move earlier this year (though to a Movable Ink competitor called Sailthru). My setup is pretty basic, but it’s lightyears ahead of what I was doing when I used Aweber (another provider). Some of the world’s biggest brands are Movable Ink customers, and they’re doing amazing things with the technology. Check out Movable Ink’s case studies to see what I’m talking about. You may also want to look at some of the features included in Movable Ink’s platform. E-mail is still an industry with amazing career opportunity, which is why you need to check out Movable Ink’s Jobs page. Right now there are a few opportunities that should interest new or recent grads including Campaign Manager, Sales Development Representative, and Sales Operations Coordinator. Take a look at the job descriptions and see if any of the positions are for you.

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