Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
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When I was a kid, I had my own chemistry set. It was pretty cool–I could do things like change the color of a liquid by mixing a few different powders. Ok, so it wasn’t that exciting, especially after I learned that my Dad would make his own gunpowder and blow stuff up when he was a kid. After having a watered down chemistry set as a kid, I ended up having a completely inept chemistry teacher in high school. It should be no surprise that my interest in chemistry fizzled out, but if I wanted to get the reaction going again, I might look to the Chemical Heritage Foundation. They’re a Philadelphia, PA based non-profit organization that “fosters an understanding of chemistry’s impact on society” by “inspiring a passion for chemistry; highlighting chemistry’s role in meeting current social challenges; and preserving the story of chemistry and its technologies and industries across centuries.”
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As I mentioned on Monday, I’m all about creative ways to find interesting companies that might be hiring (like looking at Halloween candy labels). Sometimes the ideas that I come up with are way out there, and sometimes they’re pretty simple. As I’ve randomly discovered more and more cool companies in my neighborhood, I’ve realized that walking around town and looking at the nameplates on buildings has to be worth trying. Though I’ve only done it casually so far, I think I probably would have come across Digital Kitchen more quickly if I had taken it a bit more seriously. They’re a Chicago, IL, Seattle, WA, and Los Angeles, CA based company that takes part in “creative mischief for progressive brands and entertainment properties.” In other words they’re a creative agency that has domes some pretty cool work for some pretty big names.
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Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).
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E-mail is supposed to be simple: you send a message and the recipient gets it nearly instantly. That’s the way it usually works for most people, but there are those rare instances where a message gets caught in a spam folder or bounces back to the sender. Those problems get much bigger when you start to send a lot of e-mail; in fact, I recently had to deal with an issue that resulted in some of our daily e-mails that were sent on a Friday being received the following Wednesday. Because I send nearly 400,000 e-mails a month, I use one of the top providers in the business, and this still happened. E-mail is a complicated beast, which is why companies that send multiple orders of magnitude more e-mail than I do need help to overcome the fact that “20% of emails sent by web applications either go missing or they get caught by spam filters.” SendGrid is a Boulder, CO based company that specializes in e-mail delivery. They’ve delivered more than 20 billion e-mails for clients that include Foursquare, SlideShare, and GetSatisfaction, so I think they must do a lot better than 80%.
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Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.
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Want to check out Fab.com and get daily design deals up to 70% off? Get your free invite here, and hurry. If you sign up before 11:45 AM EDT on 10/18/2011, you’ll get $10 in your account as soon as you sign up.
If my parents had to pinpoint the time when they hated me the most, it was probably one of the times they took my sister and me furniture shopping. It was always an unmitigated disaster. When I’m in a furniture store, it’s like I’m wearing a Horcrux (Harry Potter reference for those who have no idea what I’m talking about) around my neck. My irritability and immaturity increase at an exponential rate over time. My girlfriend, having had heard the stories, came up with a smart solution when we were buying stuff for our new place. Instead of dragging me along from store to store, she did some pre-shopping and then only showed me the stuff she absolutely loved. It worked perfectly, as I was in and out of the stores before I even had the chance to start acting like a hungry, tired three-year old. Now we’ve come up with an even better solution–she just sends me links to Fab.com. It’s a New York, NY based site and company that offers “daily design for everyone.” They’re relatively new on the scene, but they’ve been getting a ton of positive attention by offering amazing deals of up to 70% on all kinds of cool stuff for your home.
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Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.
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Yesterday we told you about Blue Chip Career, so here’s another reminder to check them out. They offer personalized guidance from seasoned executives to help you overcome your biggest job search challenges. Get paired with one of their experts and receive the inside scoop on how to land the job of your dreams.
My girlfriend and I are having a housewarming/birthday party this weekend. We invited people by e-mail, and we’re keeping of track of who is coming through a Google doc. That’s about as simple as it gets in terms of using software for event management. I don’t think our solution would cut it for companies like Verizon, Yahoo!, Walmart, and Oracle. They need something a little more… industrial strength. That’s what Cvent offers. They’re a McLean, VA based company that offers comprehensive event, survey, and eMarketing software solutions–exactly what large companies need to make sure that every little detail is taken care of when they put on an event.
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When you’re young your biggest responsibility is taking care of yourself. But eventually you get a dog, buy a house, have kids, and even have to start caring for your aging parents. As the responsibilities pile up, many people have to seek professional help to handle it all. I’m not talking about mental health professionals–I’m talking about babysitters, nannies, dog walkers, senior caregivers, and other people who can take on some of your daily responsibilities. Care.com is a Waltham, MA based company that makes “it easier for families to find reliable, trustworthy care for their loved ones.” Care.com does this by providing a closed community for matching up caregivers with people who are looking to hire them. By keeping the community closed, Care.com is able to ensure quality with features like background checks, reviews, and reference.
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Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
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A lot of people think of gamers as anti-social, but that’s pretty far from the truth. Some of the most vibrant online communities are focused on video games. The great thing about these communities is that they’re much easier to monetize than other communities since gamers are a great group to advertise to. Curse is one of these communities. They’re a company based on San Francisco, CA and Huntsville, AL that “offers editorial features, video, databases, wikis, forums, add-ons, and a desktop applications that helps gamers find and install gaming plug-ins.” They’re yet another Inc. 5000 company, and they’ve seen 839% three-year growth to $5.4 million in revenue. Guess they’ve figured out how to monetize their 14 million monthly unique visitors across the 31 video game related websites that they own.
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When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.
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It’s been a while since I did a survey of One Day, One Job readers. There’s really no excuse for that considering how useful survey data can be and how easy it is to run a survey online. (So watch out for a survey sometime in the next month or two.) When I see online surveys, they’re usually run on SurveyMonkey or Google Docs, but I’ve also seen a few surveys driven by SurveyGizmo. They’re based in Boulder, CO, and they offer “a web-based software company giving researchers, and small and enterprise companies powerful tools to create online surveys, questionnaires and forms – allowing capture and analysis of virtually any type of data essential for business.” It’s working for them. SurveyGizmo came in at #144 on the Inc. 5000 with 1,940% three-year growth to $3.3 million in revenue.
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A lot of people don’t realize how important being likable is in the job search. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).
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A few years ago during the beginning of the recession, I featured a bunch of jobs in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.
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I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.
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Interested in international relief and development? Take a look at Samaritan’s Purse’s jobs. They’re our sponsor this week, and they have some amazing opportunities for new and recent grads including Japanese Interpreter, Marketing/Metrics Analyst, and Social Media/Marketing Specialist.
There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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Samaritan’s Purse is this week’s sponsor. They’re an international aid and development organization that has a bunch of jobs for new and recent grads.
When I was job searching after graduating from college, one of my big projects was getting my finances in order. I opened accounts, closed accounts, cashed out savings bonds, started investing, and made sure that I knew where all my money was. I also started using Mint to track everything. It worked well until my bank updated their online banking software and killed Mint integration. It eventually got fixed, but there was no way to merge my old Mint data with my new Mint data (I essentially had to set up another bank account in Mint). This was pretty minor in terms of banking nightmares, but it was still a huge pain. Otherwise, I’m happy enough with my current bank, but I’d love to have a bank that is focused on delivering a superb online experience. BankSimple (also known as the Simple Finance Technology Corp.) wants to be that bank. They’re based in New York, NY and they’re all about customer service and user experience.
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Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school graduates (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.
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My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.
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Gender in the workplace is a complicated issue. Over the past 50 years, a lot has changed, and a lot has stayed the same. Over that time one of the organizations that has played a significant role in “expanding opportunities for women and business” has been Catalyst. They’re a non-profit headquartered in New York, NY and with offices in Sunnyvale, CA; Toronto, Canada; and Zug, Switzerland. Since they were founded in 1962 they have studied “women and men across levels, functions, and geographies to learn about women’s experiences in business, barriers to their career advancement, and individual and organizational strategies leading to success.” They provide this research to their members (they’re a member organization) with the goal of “building the inclusion that will expand opportunities for women in the workplace.”
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There’s a lot more to getting a job than being able to provide for essential needs like food, clothing, and shelter, but that’s a pretty big part of it–especially when you’re just starting out. It won’t take a lot in terms of wages to be able to pay for your basic expenses, but chances are that you’ll want to enjoy what you eat, what you wear, and where you live. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.
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I’m a complete Apple fanboy. I have been since since I first touched an Apple IIe in 1990. Today is the keynote of Apple’s World Wide Developers Conference, so I’m all sorts of excited. I’ve come to accept that they almost certainly won’t be announcing the iPhone 5 today, but I’m still pumped to hear about all of the software stuff that they’ve been working on. This means that I’ve been anxiously (and irrationally) reading all of the major online tech sites so that I can uselessly speculate about what kind of cool things my phone will be able to do after the next software update. A lot of interesting businesses have been built in the tech news space, which is why we’ve already profiled companies like Engadget, Gawker (Gizmodo), TechCrunch, and gdgt. Today we’re going to look at GigaOm, a San Francisco, CA based company that does the whole tech news thing, but also has a research arm that is growing extremely quickly.
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If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.
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Travel search engines are great. You can find the best rates for a place to stay in almost any location. The only problem is that the results can be a bit overwhelming. You have to do some serious research to make sure that the hotel that you picked isn’t a fleabag (or do we call them bedbug bags now?). And since it’s not uncommon to find a room in a luxury hotel for a price that is comparable to the price of a room in a lower tier chain, you might as well stay somewhere interesting and unique. So why not just limit your search to a curated list of luxury properties? That’s exactly what Tablet Hotels does. They’re a hotel booking site that offers access to great rates at a “tightly edited selection” of hotels. The company is located in New York, NY, and they’ve been around since 2000, so they’re experts when it comes to booking rooms at an affordable rate at some of the nicest hotels in the world.
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There’s a good chance that you’re going to spend some time traveling after you graduate. It’s a pretty common thing to do, especially when the job market isn’t completely rocking. (Just remember not to brag about it in your interviews–the guy who spends half of his 14 vacation days visiting his in-laws in Florida isn’t going to be too psyched about hearing every detail of your 3-month trek through Central America.) One of the best parts about traveling is planning: figuring out where to go, what to do, whom to see, and more. Many people rely on friends for recommendations, while many others scour the Internet for travel review sites. Gogobot is a Menlo Park, CA based company that is bringing those together. The people at Gogobot “believe passionately that planning your trips and sharing your travel experiences should be fun, easy and social.” I completely agree. My only issue is that I don’t like coming off as a braggart. Gogobot seems like the kind of place where it’s ok to show off a little when it comes to travel.
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My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.
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A little known fact about me is that I earned “The Speed Limit” as a nickname during my Senior year of high school. It wasn’t because I drove slowly; it was because I somehow managed to lose 55 pounds between the end of Junior year and the beginning of Senior year. I still don’t know how it happened–I wasn’t even trying to lose weight–but it did (I’ve since gained much of it back, but part of that is because I don’t have the body of a scrawny 17-year old anymore). Apparently, there’s some mysterious weight loss secret out there that I used, but don’t know about. Unfortunately, weight loss isn’t usually that easy, and for most people it’s a huge struggle. I’m a big proponent of “the slow-carb diet” and other methods from Tim Ferriss’ The 4-Hour Body
, but it’s all about finding what works for you. For many it’s Weight Watchers. The New York, NY based company was started in Queens during the early 1960s by Jean Nidetch who “began inviting friends into her Queens home once a week to discuss how best to lose weight.” Now more than a million people across the world go to Weight Watchers meetings every week.
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Ever consider a career in teaching? Here’s some info on how to get started.
There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining
, which was a follow up to Is Martha Stuart Living?
(here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.
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