Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.

Are You the Greatist?

Here’s a brief video that will give you an overview of what Greatist is and how they’re different from other sites (e-mail readers may need to click though to the post):

If you’re looking for more, you can read Greatist’s Health and Fitness Manifesto. The problem I see for Greatist is that monetizing health and fitness traffic usually means you need to peddle scammy, infomercially type stuff–or at least accept advertising for it. It’s what sells. Greatist once again is taking a different approach. They plan on making money through their own products. Take a look at their Bootcamps page to get a sense for how they’re approaching this. If you dig it, head over to Greatist’s Jobs page. They’re currently looking for a Contributing Writer, a Staff Writer, a Contributing Photographer, a PR/Communicatons/Brand Champion, a Technical Leader, and a Lead Designer. Greatist’s founder is a recent grad, so don’t be afraid to apply for any of these positions.

Links to Help You Begin Your Research

• Greatist.com
• Jobs at Greatist
• About Greatist
• Get Started with Greatist

Do you live a healthy lifestyle?

We've identified Greatist as having career opportunities in the following categories:

• all employers
• blogging
• brand management
• communications
• community management
• design
• editorial
• fitness
• information technology
• marketing
• New York
• nutrition
• online marketing
• photography
• public relations
• software development
• sports
• web development
• writing

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