I’m a big fan of magazine lists. They can be a great tool for your job search, and I’m not just talking about the “Best Place to Work” lists. One list that you may not think to use but you should is the Forbes list of The World’s Billionaires. Take a look at what the world’s most successful people have done to get where they are today–it might just lead you in some interesting directions. Forbes is a company that is best known for its lists. The New York, NY based publisher goes by the motto “The Capitalist Tool,” though that sounds like something a NATO protester called me this weekend (just kidding). But seriously, when you hear the name Forbes, you think money, right?
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It’s supposed to be in the 80s and sunny all weekend here in Chicago. This is the weather that we wait all year for, yet I”m starting to think this may have been a good weekend to get out of town. Why? The NATO Summit is in Chicago this weekend, and so are the protesters. If I was going to get out of town, I might try one of the services offered by Fareportal to book something. They’re a New York, NY based company that has a “technology platform which enables millions of travelers to book a myriad of travel products from almost every corner of the world.” They operate a number of consumer brands including CheapOair (I’ve used them at least once), CheapOstay, HotelPricer, and Clubmiles. Fareportal also has travel trade brands including Fare Buzz, Travelong, Fareportal Media Group, and Dukes Court Travel.
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What have you done in the past week to make yourself a better candidate for the jobs that you’re applying for? E-mail me at willy@onedayonejob.com and tell me. Seriously. Developing new skills isn’t just about being better qualified for a job–it’s also about showing employers that you’re constantly trying to better yourself and willing to invest time and money to do so. Companies love people who show a desire to grow into new roles. Luckily, there are more and more companies that offer online education with the purpose of actually teaching you applicable skills, not giving you a worthless piece of paper. One of these companies is Treehouse, which is based in Orlando, FL. Their “goal is to teach Web Design, Web Development and iOS, to everyone in the World who wants to learn.”
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Furniture shopping brings out the worst in me. I tend to revert back to my childhood when my sister and I would team up (by fighting of course) to make our parents miserable so that we could leave the furniture store sooner. Luckily, my fiancée loves going furniture shopping with me. She’s found that if she creates conditions for success (making sure that I’m in a good mood and have recently had a meal), I can actually act like a human being at places like Crate and Barrel. In case you’ve never been to a Crate and Barrel, it’s a giant furniture and housewares store that is essentially my worst nightmare. It all started with one store in downtown Chicago, but now Crate and Barrel is headquartered in Northbrook, IL and has more than 170 stores including CB2 and The Land of Nod locations.
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I do as much of my shopping online as possible, but that’s because I don’t really enjoy shopping. It’s all about minimizing my time doing something that I don’t want to do. For some people online shopping is great for the opposite reason–it allows them to spend even more time shopping (at work, on the train, walking down the street, on the couch, etc.). The big problem with online shopping is that the experience feels a bit homogenized–you’re typically buying from major retailers or e-commerce companies. Shoptiques is a New York, NY based company that is trying to make online shopping better by bringing boutiques to the web. Why boutiques? Boutiques offer the ultimate shopping experience: “beautiful hard-to-find hand-picked fashion and knowledgeable advice from the owners who know so much about style and how to make you look beautiful.” Boutiques are anything but homogenized, but their business models don’t translate well to the web–at least they didn’t until Shoptiques came along.
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There are essentially two completely different jewelry businesses. There’s the high-end business that is centered around gold, platinum, diamonds, and other gemstones (I know all about that having recently bought an engagement ring). Then there’s the fashion focused business that is more about completing an outfit. The latter is where Chloe + Isabel is focusing. They are a New York, NY based startup that targets 18 to 28 year old women with jewelry in the $18 to $200 price range. That’s not all that unique. What is unique is that Chloe + Isabel is approaching this market by combining direct selling with web-based social technology. Essentially they’re bringing affiliate marketing to a group of people who may not even know what affiliate marketing is.
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These days it seems that just about everyone claims to be an expert on things like social media and SEO, but very few people have a track record that shows a repeated ability to deliver results. Why is that? Because online marketing is really hard. We see stupid things go viral and think that anyone can do it, but we overlook the fact that getting someone to look at something is very different from getting someone to buy something. Pop Labs is an interactive marketing agency in Houston, TX that is known for getting results. I’m not just talking about for their clients either. Pop Labs nearly tripled their revenue between 2007 and 2010, which shows that what they’re doing works for them as well as for their clients.
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Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.
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Local businesses are about as old school as you can get–many of them have continued to succeed doing the same thing that they’ve done for decades or even centuries. There have certainly been advances that have changed that–refrigeration, digital cash registers, and the Yellow Pages are just a few, but nothing even compares to the Internet–especially the mobile Internet. Local businesses are now able to reach and interact with customers and potential customers in a way that they only could have dreamed of a few years ago. CityGrid Media is a West Hollywood, CA based “leading media company connecting consumers and businesses everywhere local happens.” You’re probably familiar with at least one of their properties which include Citysearch, Insider Pages, and Urbanspoon.
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I’ve never been on a cruise ship, and I’m not looking to change that any time soon. I realize that cruises are the ultimate vacation for some people, but they’re just not for me (especially after hearing about food poisoning outbreaks and the Costa Concordia disaster). Still, I respect the brilliance of the cruise ship. Travelers can sample a variety of destinations without having to think about logistics or anything else really. When you can combine hospitality, transportation, and gambling all in one, you have pretty good foundation for a business. The second largest cruise company in the world is Royal Caribbean Cruises, which is based in Miami, FL and owns the following cruise lines: Royal Caribbean International, Celebrity Cruises, Pullmantur Cruises, Azamara Club Cruises and CDF Croisières de France. Those all contribute to nearly $7 billion in annual revenue.
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Considering a job in Sales but lacking experience? SinglePlatform is hiring and training 50 new grads.
I don’t think that I’ve had a frozen dinner since I forced my mom to buy me Kid Cuisine in the early 90s. If I’m going to eat something unhealthy, it should at least taste good, right? Clearly I’m biased against frozen meals (maybe because I consider myself a pretty good cook), but I shouldn’t write them all off as unhealthy and unpalatable. That’s especially true because one the nation’s leading frozen food brands is all vegetarian and mostly organic. Amy’s Kitchen was founded in 1987 by a couple looking for a way to provide for a new baby. They started in their home with a vegetable pot pie, and since then the Petaluma, CA based business has grown to hundreds of millions of dollars in revenue.
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This is a sponsored post for SinglePlatform.
What’s your go to social media site? For me it’s Facebook. If something interesting happens in my life, that’s where I’ll post it first. I won’t post to any other sites unless it’s really a big deal. I don’t need to. It’s not important to me. Businesses can’t share this attitude. They need to participate everywhere that potential customers might be–and they need to ensure that their messaging is consistent across all sites. With the way that things like menus, hours, and prices change, keeping all of the relevant profiles and listings up to date can quickly become very costly. Why would a business pay someone to do that full-time when they can just sign up for SinglePlatform? SinglePlatform is a New York, NY based company that allows businesses “to showcase their storefronts everywhere online” simply by keeping their information up to date in a single online dashboard.
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Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.
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I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”
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Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.
I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.
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Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.
There are some things that computers are far better at than humans, like math. There are some things that humans are far better at than computers, like understanding nuance. Then there are a lot of things that fall somewhere in between, but we can be pretty certain that computers will do them better soon enough. One of these things is determining context. This is especially important in the world of advertising. Right now a human can do a much better job than a computer of determine which ads would fit best within the context of a website, but he or she will be much slower than a computer. PulsePoint is a New York, NY based company that is working to give the computer another win over humans with a technology platform that helps “marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale.”
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Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.
The health care situation in the United States is a mess. It’s hard to disagree with that, but it’s easy to disagree about how we can fix it. I think that technology is a big part of the answer. I don’t mean medical technology (though that will certainly help)–I’m talking about administrative technology. I know it’s not nearly as exciting, but if doctors can run their practices more efficiently, they’ll be able to deliver better care at a lower costs. That’s a big deal. Drchrono is a Mountain View, CA based company that is using the power of the iPad to change how medical practices are run. They’ve developed a software-based patient care platform that does everything from patient check-in to managing electronic health records to billing. It may not sound like it’s going to turn around the health care situation, but it’s a start.
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Everybody wants their stuff to go viral on the Internet. The problem is that it’s way easier to do with funny pictures than it is with useful things like articles and products. If you can’t get the natural word of mouth flowing, you need to incentivize (bribe) people to spread the word. I’m sure that you’ve participated in some sort of referral program before (I love Gilt’s program), and hopefully earned some sort of reward. I’ve seen so many companies use referral bonuses to accelerate their growth, and it’s often amazingly effective. Surprisingly, most of these businesses build their own technology for referrals. Why do that when you can pay Chicago, IL based Buzz Referrals to do it for you? They’ve developed a platform that easily plugs into an existing site and creates “referral programs and buzz worthy promotions that drive new customer acquisition and increase engagement.” (Would any of you participate in an ODOJ referral program?)
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The next car I get will definitely have some sort of iPhone integration. Right now I still rely on one of those tape to AUX thingies, which means that I usually just listen to the radio. I couldn’t find any good stats on the topic, but I have to think that listeners in cars are what’s keeping radio going. But according to Entercom, radio is still going strong. You would expect them to say that though, considering that they’re “one of the five largest radio broadcasting companies in the United States.” Entercom is headquartered in Bala Cynwyd, PA, but they operate more than “100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.”
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I have to admit that I’m feeling a little left out these days. There’s something that I’ve never done that it seems like other Americans are doing a lot of. I’m constantly seeing advertisements for it–on tv, on the web, on billboards, and even on banners pulled behind planes during the summer. I know it’s embarrassing, but I’ve never purchased car insurance. These poor companies have spent so much money trying to reach me, and I haven’t even looked into buying what they’re hawking. But if I was, I might try using CoverHound (if their service was available in Illinois). They’re a San Francisco, CA based company that is building the “technology and brand behind the future of insurance comparison shopping.” Why let commercials about cavemen, a guy with a deep voice, or “doing the right thing” sway you when you can base your decision on real data?
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I’ve never been great about eating breakfast, but when I do eat breakfast, I try to get as much protein into the meal as I can. My problem is that I find eggs completely unpalatable. One can only eat so much sausage and bacon, so I’ve had to find some other protein sources. Sometimes it’s a glass of milk and a scoop of peanut butter, and other times it’a bowl of yogurt. Yogurt’s certainly nothing new (it’s essentially been around since bacteria and milk mixed, but humans have been producing it for millennia), but it’s experienced quite a spike in popularity lately. Probiotics and Greek yogurt are probably the two biggest trends in the industry right now, and they’re part of the reason that Dannon is “one of the fastest growing consumer products companies in the U.S.” While based in White Plains, NY, Dannon is a subsidiary of a multi-billion dollar French company called Groupe Danone). That shouldn’t matter all that much to you, though, as Dannon seems to operate mostly independently.
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Mid-February is a great time for a vacation. It’s typically still really cold, but it’s late enough in the winter that you can reasonably expect that it might feel like spring when you get back home. Unfortunately, I’m not going anywhere anytime soon, but if I was, I’d really like to use Inspirato. It’s a super high-end vacation club that offers members access to amazing residences in fantastic locations. The company is based in Denver, CO, but they have long-term leases on properties in places like St. Barts, Paris, Patagonia, Jackson Hole, Kenya, and Tuscany. For a meager $15,000 initiation fee and a $2,500 annual fee, you can access any of these properties. You still have to pay a nightly rate, but it’s well below what’d you pay if you were renting a similar property on your own (the average nightly rate is $650).
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I will never understand why Presidents’ Day is such a big retail holiday. I tried doing some research, and all I could find was that the Federal holiday is still known as Washington’s Birthday, but it’s commonly known as Presidents’ Day because so many retailers use the name. There’s no explanation for why the sales started happening in mid-February, and it’s even more puzzling that the sales are focused on durable goods like cars and mattresses. But that’s the way it is, and since we’re talking about mattresses, I think we should take a look at Sleepy’s. They are based in Hicksville, NY with 700+ showrooms across Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New York, New Jersey, North Carolina, Pennsylvania, Rhode Island, Vermont, Virginia, and West Virginia. It all adds up to make them the “largest mattress retailer in the world.” Sleepy’s tv advertisements are ubiquitous, so it’s nearly impossible for me to think about mattresses with out thinking Sleepy’s (and hearing their jingle in my head).
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I’m in the doghouse. I’m the guy who forgot Valentine’s Day. Luckily, it’s not with my fiancée–I took good care of her yesterday. It’s with you. I didn’t give you a Valentine’s Day post after in past years telling you about jobs at places like eHarmony, Tiffany & Co., OpenTable, ProFlowers, Necco, Vosges, and even the American Heart Association. Flowers are the tried and true way of getting out of the doghouse, but a beautiful bouquet isn’t going to do it when that’s the status quo for Valentine’s Day. How about a flower arrangement every week? That might do it, and that’s exactly what New York, NY based H.BLOOM offers. They are a “flower service.” If you don’t know what that is, you can learn more here. Essentially it’s a subscription to flowers. Subscription based business models are all the rage these days, so it’s no surprise that someone is applying it to the floral industry.
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Want your job to fit like a pair of the world’s best fitting pants? Bonobos will give you both. They’re one of my favorite companies that I’ve profiled, and they’re hiring an entry level Associate E-Commerce Coordinator. If you apply for the job, be sure to tell them that I sent you (they know me!).
There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.
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Sharing a meal is a great way to get to know people. Eating provides enough of a distraction to cover up awkward pauses that might come up in other settings without completely killing the ability to have a conversation. Yet very rarely do people use eating as a way to meet new people. You either eat alone or you eat with people you already know. Grubwithus is a company that throws a little uncertainty into your dining experiences by pairing you with strangers who have common interests for a tasting menu at a local restaurant. Grubwithus is based out of Venice, CA, and they’ve built a ton of buzz. I know a bunch of people who have already tried it and had good experiences, and I’d totally host a One Day One Job/Internship focused Grubwithus meal in Chicago if there was enough interest (e-mail me at willy@onedayonejob.com).
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I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.
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I really like the idea of push notifications, but I find that they’re often inconsistent in terms of being delivered. I also hate it when apps try to trick me into accepting push notifications that I will find annoying. Still, it seems pretty clear that push notifications are going to become an increasingly important part of our life (as sad as that may sound). As more and more apps start pushing us information, more companies are going to need to solve the technical challenges associated with delivering push notifications. Urban Airship is a Portland, OR and San Francisco, CA based company that provides technology that powers “mobile engagement, monetization and reporting.” Beyond push notifications, they also do subscriptions, in-app purchasing, and reporting.
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web development
It’s supposed to reach the 50s today in Chicago, but Phil says that we’re in for six more weeks of winter. That kind of prognostication makes me hungry of groundhog stew (it’s a great cold weather meal). Despite my anger at Phil, I’m a huge fan of Groundhog Day–even if I always seem to forget about it. I think it’s great that we have a holiday devoted to the weather, even if it puts most of the focus on a rodent. That’s why I thought today would be a good day to take a look at Weather Underground (groundhogs live underground and predict the weather). They’re “committed to delivering the most reliable, accurate weather information possible,” and they do that by “providing free, real-time online weather information to millions of Web users around the world.” They’re headquartered in Ann Arbor, MI, and they have an office in San Francisco, CA (and jobs in Chicago and NYC). Weather Underground got its start as a Telnet weather service provided by University of Michigan in 1991, and has evolved with the Internet since then.
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Tagged as:
account management,
advertising,
all employers,
California,
holiday,
Illinois,
media planner,
meteorology,
Michigan,
New York,
planner,
sales
In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.
On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.
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Tagged as:
account management,
advertising,
all employers,
analyst,
automotive,
blogging,
California,
cars,
community management,
data,
design,
e-commerce,
editing,
editorial,
finance,
gardening,
health care,
human resources,
law,
marketing,
mobile,
online marketing,
personal finance,
product management,
project management,
recruiting,
sales,
seo,
software development,
style,
systems administration,
travel,
user experience,
virtual,
web development,
writing
