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Think about all of the e-mail lists that you’re subscribed to. Now think about how many of those e-mails you delete, mark as spam, or totally ignore. Every one of those senders includes you when they brag about the size of their lists, but you’re pretty much worth nothing to them (you may even have negative value). Businesses that do e-mail right know that keeping your lists manicured is a smart business decision. Unfortunately, that’s a lot easier said then done, which is why company that are serious about e-mail use FreshAddress. They’re a Newton, MA based company that helps “companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.”
I’m a huge proponent of using e-mail to build an online business, but as you scale up you start to run into all kinds of headaches from working on a system that was built decades ago and is constantly abused by spammers. FreshAddress has been working on these problems since 1999, and today their clients include Cabela’s, AAA, Bloomingdales, Abercrombie & Fitch, and Unicef. The stuff that FreshAdress does is generally pretty technical, but it must deliver results. If helping e-mail marketers do their job better sounds interesting, visit the FreshAddress Careers page. Right now they’re looking for an Inside Sales Representative and an Account Manager.
Links to Help You Begin Your Research
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