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Sojern is based in San Francisco and has developed a travel-focused “robust audience engagement platform [that] is powered by machine-learning technology."

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Travel decisions are almost always open to outside influence. If you know where you’re going, you may need help figuring out how to get there or what to do once you get there. If you don’t know where you want to go, the possibilities are truly endless. That’s why marketers love the travel market (it helps that travelers are often exceedingly willing to spend money to travel). Just like in every other industry, marketers in the travel space are getting much more sophisticated. Sojern is a San Francisco, CA based company that is leading that trend. They have developed a “robust audience engagement platform [that] is powered by machine-learning technology, enhanced programmatic buying (real-time bidding), and data insights.” The goal is to engage travelers and affect their decision-making process, and it seems to be working.

Where Will Data Take You

Sojern’s platform is based on a three step process: capture, curate, activate. The goal is to get the right message in the right format to the right traveler at the right time. This is done with a variety of advertising solutions. You can see how it works by reading some of Sojern’s Customer Success Stories. If working with clients like Montana Tourism, Samsonite, and Longboat Key Club sounds interesting, take a look at Sojern’s Jobs page. There are some opportunities worth checking out including Account Manager (Omaha, NE; New York, NY; and San Francisco, CA), Office Manager & Finance Assistant (Omaha, NE), Production Designer (San Francisco, CA), and Digital Sales Rep (San Francisco, CA).

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