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Entry level jobs in Editorial

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Internet Brands

by Willy Franzen on February 1, 2012

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

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Tagged as: account management, advertising, all employers, analyst, automotive, blogging, California, cars, community management, data, design, e-commerce, editing, editorial, finance, gardening, health care, human resources, law, marketing, mobile, online marketing, personal finance, product management, project management, recruiting, sales, seo, software development, style, systems administration, travel, user experience, virtual, web development, writing

Brafton

by Willy Franzen on January 27, 2012

There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.

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Tagged as: account management, all employers, Arizona, bilingual, blogging, business development, California, design, e-mail, editing, editorial, Germany, graphic design, Illinois, international, journalism, marketing, Massachusetts, online marketing, sales, seo, social media, writing

Benzinga

by Willy Franzen on January 10, 2012

I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.

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Tagged as: all employers, blogging, business development, Delaware, editorial, finance, Illinois, investment, journalism, Michigan, public relations, software development, user experience, web development, writing

Flavorpill

by Willy Franzen on December 22, 2011

It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.

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Tagged as: advertising, all employers, arts, blogging, California, design, editorial, events, Florida, international, Nevada, New York, product management, sales, software development, Texas, United Kingdom, Washington, web development, writing

Globe Pequot Press

by Willy Franzen on December 14, 2011

I’m a big reader, so I usually end up getting quite a few books for Christmas. That’s starting to change because I’ve moved the to the Kindle for most of my reading, but I’m still a book collector. In fact, I have an award winning collection on fly fishing. A good number of those books come from a publisher called Lyons Press, which is now owned by a larger publishing company called Globe Pequot Press. They’re based in Guilford, CT, and they focus on four categories: Outdoor Life, Regional Interest, Special Interests, and Travel. These categories are represented by imprints that include FalconGuides, Knack, Skirt!, Insiders’ Guide, Footprint Travel Guides, and Popout Products. When you put all those together, you get a pretty decent sized publishing company.

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Tagged as: all employers, books, business development, Connecticut, design, editorial, graphic design, production, publishing

Grist

by Willy Franzen on November 19, 2011

So far our survey says that you find the job search frustrating. Tell us more so that we can help.

When I was in Ann Arbor, MI last weekend, I noticed that there’s a tremendous amount of interest in the environment there. Maybe it’s because two of the friends I was visiting got Master’s degrees from University of Michigan’s School of Natural Resources and Environment, but it was also the LED street lights and the students who I met who were asking about green careers. That’s why I wouldn’t be surprised if there are a lot of subscribers to Grist in the Ann Arbor area. Grist is a Seattle, WA based magazine that “has been dishing out environmental news and commentary with a wry twist since 1999.” They’re a non-profit organization, so they’re “funded by foundation grants, user contributions, and advertising.”

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Tagged as: administrative, all employers, blogging, editorial, environmental, green, magazines, non-profit, software development, Washington, web development, writing

Time Out

by Willy Franzen on November 16, 2011

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Time Out Logo

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

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Tagged as: account management, administrative, advertising, all employers, arts, design, editing, editorial, events, film, food, human resources, Illinois, magazines, marketing, Massachusetts, music, New York, photography, production, public relations, publishing, software development, style, web development, writing

Refinery29

by Willy Franzen on November 10, 2011

Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.

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Tagged as: account management, all employers, analyst, beauty, blogging, California, data, design, e-commerce, editorial, fashion, Florida, marketing, New York, sales, seo, social media, style, user experience, writing

Crain Communications

by Willy Franzen on November 3, 2011

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

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Tagged as: advertising, all employers, automotive, California, cars, data, editing, editorial, finance, Illinois, insurance, interactive media, investment, journalism, magazines, manufacturing, marketing, Michigan, New York, newspaper, Ohio, production, publishing, recruiting, research, trade publication, video, Washington DC, web development, writing

Spartz Media

by Willy Franzen on October 26, 2011

Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.

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Tagged as: all employers, analyst, analytics, blogging, business development, data, editorial, entertainment, humor, Illinois, interactive media, marketing, media, online marketing, research, software development, web development, writing

CreativeFeed

by Willy Franzen on September 16, 2011

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

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Tagged as: advertising, all employers, copywriting, design, editing, editorial, graphic design, interactive media, marketing, New York, online marketing, social media, writing

Curse

by Willy Franzen on September 8, 2011

A lot of people think of gamers as anti-social, but that’s pretty far from the truth. Some of the most vibrant online communities are focused on video games. The great thing about these communities is that they’re much easier to monetize than other communities since gamers are a great group to advertise to. Curse is one of these communities. They’re a company based on San Francisco, CA and Huntsville, AL that “offers editorial features, video, databases, wikis, forums, add-ons, and a desktop applications that helps gamers find and install gaming plug-ins.” They’re yet another Inc. 5000 company, and they’ve seen 839% three-year growth to $5.4 million in revenue. Guess they’ve figured out how to monetize their 14 million monthly unique visitors across the 31 video game related websites that they own.

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Tagged as: Alabama, all employers, blogging, California, customer service, design, editorial, graphic design, interactive media, software development, video games, web development, writing

Intergi

by Willy Franzen on August 26, 2011

A few years ago during the beginning of the recession, I featured a bunch of jobs in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.

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Tagged as: account management, accounting, advertising, all employers, blogging, design, editorial, entertainment, Florida, interactive media, media, online media, sales, video games, web development, writing

Author Solutions

by Willy Franzen on August 17, 2011

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

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Tagged as: all employers, analyst, books, customer service, design, editing, editorial, events, finance, Indiana, media, public relations, publishing, sales, social media

Active Network

by Willy Franzen on July 29, 2011

Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.

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Tagged as: account management, California, Canada, China, Colorado, editorial, events, Indiana, international, marketing, Maryland, media, New York, sales, software development, sports, Tennessee, United Kingdom, web development

Complex Media Network

by Willy Franzen on July 19, 2011

I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.

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Tagged as: account management, advertising, all employers, blogging, editorial, fashion, interactive media, magazines, media, music, New York, publishing, sales, sports, style, video games, writing

Birchbox

by Willy Franzen on June 30, 2011

My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.

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Tagged as: all employers, beauty, consumer products, design, editorial, graphic design, marketing, merchandising, New York, software development, web development, writing

Curbed Network

by Willy Franzen on June 22, 2011

There’s a lot more to getting a job than being able to provide for essential needs like food, clothing, and shelter, but that’s a pretty big part of it–especially when you’re just starting out. It won’t take a lot in terms of wages to be able to pay for your basic expenses, but chances are that you’ll want to enjoy what you eat, what you wear, and where you live. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.

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Tagged as: account management, advertising, all employers, blogging, design, editorial, events, fashion, food, graphic design, marketing, New York, real estate, sales, style, travel, writing

GigaOm

by Willy Franzen on June 6, 2011

I’m a complete Apple fanboy. I have been since since I first touched an Apple IIe in 1990. Today is the keynote of Apple’s World Wide Developers Conference, so I’m all sorts of excited. I’ve come to accept that they almost certainly won’t be announcing the iPhone 5 today, but I’m still pumped to hear about all of the software stuff that they’ve been working on. This means that I’ve been anxiously (and irrationally) reading all of the major online tech sites so that I can uselessly speculate about what kind of cool things my phone will be able to do after the next software update. A lot of interesting businesses have been built in the tech news space, which is why we’ve already profiled companies like Engadget, Gawker (Gizmodo), TechCrunch, and gdgt. Today we’re going to look at GigaOm, a San Francisco, CA based company that does the whole tech news thing, but also has a research arm that is growing extremely quickly.

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Tagged as: all employers, analyst, blogging, California, editorial, information technology, journalism, publishing, research, software development, web development, writing

Network Communications, Inc.

by Willy Franzen on May 26, 2011

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, editorial, Georgia, interactive media, magazines, media, publishing, real estate, sales, social media, software development, web development, writing

Tablet Hotels

by Willy Franzen on May 23, 2011

Travel search engines are great. You can find the best rates for a place to stay in almost any location. The only problem is that the results can be a bit overwhelming. You have to do some serious research to make sure that the hotel that you picked isn’t a fleabag (or do we call them bedbug bags now?). And since it’s not uncommon to find a room in a luxury hotel for a price that is comparable to the price of a room in a lower tier chain, you might as well stay somewhere interesting and unique. So why not just limit your search to a curated list of luxury properties? That’s exactly what Tablet Hotels does. They’re a hotel booking site that offers access to great rates at a “tightly edited selection” of hotels. The company is located in New York, NY, and they’ve been around since 2000, so they’re experts when it comes to booking rooms at an affordable rate at some of the nicest hotels in the world.

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Tagged as: all employers, blogging, editorial, hospitality management, marketing, New York, online marketing, social media, style, travel, writing

Center for Science in the Public Interest

by Willy Franzen on May 22, 2011

You wouldn’t think that I’m actually happy when people unsubscribe from this list, but if it means that they landed a job or internship, then I’m as pleased as can be. I always try to find out where former subscribers go to work so that I can tell you about opportunities at those places (e-mail me at willy@onedayonejob.com if you have a recommendation). One reader e-mailed me and told me that she went to work at the Center for Science in the Public Interest, which is a non-profit organization that acts “as the organized voice of the American public on nutrition, food safety, health and other issues.” They’re based in Washington, DC, and they’ve been acting in the public interest since 1971. The organization’s main goals are to “educate the public, advocate government policies that are consistent with scientific evidence on health and environmental issues, and counter industry’s powerful influence on public opinion and public policies.” Most of us forget how important of an issue food actually is, but it’s a major public health issue that is only getting worse.

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Tagged as: advocacy, all employers, editorial, environmental, food, green, non-profit, nutrition, public health, public policy, publishing, research, science, Washington DC

Freedom House

by Willy Franzen on May 21, 2011

So far it seems that 2011 has been a pretty good year for freedom across the world. We’ve seen dictators overthrown, terrorists brought to justice, and finally got a new mayor in Chicago after 22 years (I kid). But every time progress is made somewhere in the world, it seems that another part of the world takes a step back. Because the fight for freedom is constantly changing, it’s important to keep track of how things are progressing across the world. That’s exactly what Freedom House does. They’re a Washington, DC based non-profit organization that “supports democratic change, monitors freedom, and advocates for democracy and human rights.” As they put it, they’re all about combining analysis, advocacy, and action. The organization was founded in 1941 and has a very interesting history that you should definitely read up on.

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Tagged as: advocacy, all employers, editorial, grant making, grant writing, international, international affairs, New York, non-profit, program development, publishing, research, Washington DC

Gogobot

by Willy Franzen on May 17, 2011

There’s a good chance that you’re going to spend some time traveling after you graduate. It’s a pretty common thing to do, especially when the job market isn’t completely rocking. (Just remember not to brag about it in your interviews–the guy who spends half of his 14 vacation days visiting his in-laws in Florida isn’t going to be too psyched about hearing every detail of your 3-month trek through Central America.) One of the best parts about traveling is planning: figuring out where to go, what to do, whom to see, and more. Many people rely on friends for recommendations, while many others scour the Internet for travel review sites. Gogobot is a Menlo Park, CA based company that is bringing those together. The people at Gogobot “believe passionately that planning your trips and sharing your travel experiences should be fun, easy and social.” I completely agree. My only issue is that I don’t like coming off as a braggart. Gogobot seems like the kind of place where it’s ok to show off a little when it comes to travel.

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Tagged as: all employers, blogging, California, community manager, editorial, social media, social networking, software development, travel, web development, writing

Metromix

by Willy Franzen on May 13, 2011

My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.

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Tagged as: account management, advertising, all employers, blogging, Colorado, editorial, events, food, Illinois, journalism, local, marketing, music, nationwide, Ohio, online marketing, restaurants, sales, social media, writing

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

StarChefs

by Willy Franzen on April 21, 2011

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One of my favorite things about living in Chicago is that I am surrounded by some of the best restaurants in the world. Not only does that mean that I can treat myself to the occasional delicious meal, but I also have more celebrity chef sightings than the average person. Since most of you aren’t as cool as I am, you’ll need another way to get “a backstage pass to the celebrity chef world.” Luckily, there’s StarChefs, a magazine “for food and wine-savvy consumers and an essential information resource for aspiring professional chefs.” The New York, NY based publication has been around since 1995 and claims “monthly traffic of over 14.6 million hits” (or 30 million on another page). My analytics tell me that’s an overstatement (hits is an outdated measure that doesn’t really tell you anything), but they do have a sizable community that is extremely well targeted for advertising.

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Tagged as: advertising, all employers, culinary, design, editorial, events, food, graphic design, journalism, magazines, marketing, New York, online marketing, publishing, social media, writing

Shecky’s

by Willy Franzen on April 8, 2011

I like writing about companies that I find interesting, which isn’t hard because I have very broad interests. However, I occasionally come across a company that I know is interesting, but it just doesn’t resonate with me. That’s definitely the case with Shecky’s. They’re a New York, NY based company that makes it their “mission to create social experiences that empower and reward women to discover and socialize with their girlfriends.” I think you can understand why that doesn’t resonate with me, but you’ll impressed to learn that Shecky’s was actually founded in 1998 by a Wall Street executive named Chris Hoffman. Despite the potentially ambiguous first name, Chris is a man who is apparently very in touch with “what women want.” He started by publishing the 1st Shecky’s Bar, Club & Lounge Guide in 1998, and then moved on to hosting hosts the “1st Girls Night Out” in New York City in 2001. In 2002 Chris found Claudia Chan and made her president after merging her company into Shecky’s. The business has continued to grow with a focus on improving the interactions that women have with their girlfriends, and I’m sure having a woman at the helm who understands the market better than any man ever could is a big reason for that.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, customer service, editorial, events, Florida, Georgia, Illinois, Massachusetts, media, Missouri, New York, Pennsylvania, photography, publishing, sales, Texas, Washington DC, writing

Funny or Die

by Willy Franzen on April 1, 2011

I love the idea of April Fool’s Day, but I’m almost never impressed with the pranks that people come up with. It’s really become a day where people show off how lame their sense of humor is. Since this is my fourth April Fool’s Day doing this and I still don’t have the heart to play a trick on hopeful job seekers, we’re going to do what we’ve done for the past three years–look at companies with good senses of humor. Last year we covered Second City (and at least one reader landed a job there). The year before it was CollegeHumor. And the year before that we took a look at Motley Fool (check out this job that their recruiter sent me this morning). We’ve also covered jobs at The Onion, but that wasn’t for April Fool’s Day. This year it’s all about Funny or Die, the “rapidly growing celebrity-anchored video website” based in San Mateo, CA. I guess this is what you get when you combine “a bunch of Silicon Valley dudes and ladies” with funny guys Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy.

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Tagged as: advertising, all employers, California, editorial, entertainment, humor, marketing, New York, online marketing, production, sales, social media, software development, video, web development

Reader’s Digest Association

by Willy Franzen on March 23, 2011

I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.

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Tagged as: account management, accounting, advertising, all employers, editorial, finance, food, interactive media, interior design, leadership development, magazines, marketing, media, New York, online media, project management, publishing, sales, Washington, Wisconsin

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