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Visual Revenue is a New York, NY based company that helps editorial teams figure out what readers respond to and react to it in real time.


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Yesterday was a big news day with the State of the Union address and the culmination of the Dormer drama. For online news outlets that means pageviews, and pageviews equal revenue. Unfortunately for journalists, they aren’t supposed to create the news (except through investigative journalism), but they’re still pushed to drive more ad revenue without jumping the “Chinese wall” between advertising and editorial. To do that, you need to know what readers are most likely to respond to. Visual Revenue is a New York, NY based company that helps editorial teams figure out what that is and react to it in real time. They do this through a “predictive analytics platform that makes human editors the most powerful force in today’s data-driven newsrooms.”

Visualize Your Future

Chances are that you’ve seen Visual Revenue in action and had no idea. Their customers include USA Today, The Weather Channel, Forbes, and more than 250 other media properties. These customers get a product that recommends articles based on user interests, tests headlines on the fly for maximum click through, and makes cross-promotion simple. I’m sure there are some stodgy journalists who think this kind of technology is unethical, but I think it’s truly amazing. Just take a look at Visual Revenue’s Case Studies to see how technology is changing the way newsrooms work. If you’re excited about the future of data-driven news, take a look at Visual Revenue’s Jobs page. Right now there are some great opportunities including:

  • Front-End Engineer
  • Back-End Engineer
  • Data Scientist
  • Sales Associate
  • Account Manager

They don’t get all that specific with experience requirements, but that’s a good indication that they’re more concerned with ability to do the job than how long you’ve been around.

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